2026.02. 02 2026年的春节为何成了AI大战的关键节点？ 互联网分析师张书乐对记者分析，抢红包是最契合春节氛围的节庆活动，当年微信红包上春晚，实现了史上最快最广最深的使用习惯孵化，抢红包、推 新品、养习惯是互联网大厂在春节惯用的营销打法，今年春节，AI成为最大的上新品类。通过发红包，大厂希望以此来促进app安装并引导用户探索各 种AI场景，争夺部分用户的新AI入口。 记者关注到，随着元宝10亿现金红包活动启动，2月2日午间，在苹果商店免费App（应用程序）排行榜上，腾讯元宝已超过字节系产品豆包升至第一 名，阿里千问则位列第七。 | | | 热门下载 | 所有 App | | --- | --- | --- | --- | | 免费 App | | | 付费 App | | | | 元玉-腾讯旗下Al | | | 1 | | 助手 | 打开 | | | | DeepSeek+拍题P图 ... | | | | | 豆包 - 字节跳动 | | | 2 | | 旗下 Al 助手 | 打开 | | | | Al 全智能聊天对话问 ... | | | | | 红果短剧 - 渣量 | | | 3 | | 热门短 ...

各业务要融入千问，除了技术上须解决秒付等交易支付通路， 更深层的问题是阿里内部能否统一业务规则。尤其是如果千问 App负责交互层与流量入口，其他生态业务变成提供数据与供 应链支持的一方，那集团内部将如何考核各业务的交易流水、 用户增长以及活跃度等。 作者：钱玉娟 封图：图虫创意 2月2日，阿里巴巴旗下AI应用千问App宣布投入30亿元，启动"春节请客计划"，将联合淘宝、飞 猪、大麦、盒马、闪购、高德等阿里生态业务，服务并拓展用户。 从2月6日开始，用户在千问App发起需求，例如"AI购物""AI买电影票""AI订酒店"等，有机会抽 取大额现金红包，幸运者还能直接免单。 当日，经济观察报记者实测千问App，借助AI可以直接点咖啡、奶茶等外卖。不过如果用户想让AI 在淘宝买纸巾、高德上打车、飞猪上订酒店等，千问会以信息卡片的形式提供商品搜索、出行建 议、比价等服务，引导用户跳转至淘宝、高德、飞猪等完成结算。 一位接近千问App人士透露，千问内部正在对AI买电影票等功能进行灰度测试。届时用户在千问 App主对话页面，通过自然语言发出"想看电影"的指令后，AI助手就会自动调取大麦网数据，展示 附近影院排片、座位图及价 ...

（文/刘媛媛 编辑/周远方） 2026年春节前夕，一场前所未有的"红包大战"在中国互联网领域悄然打响。与往年聚焦移动支付或电商导流的传统玩法不同，今年的主角换成了各大公司的 AI助手。 先是1月25日，腾讯官宣旗下元宝App将发放10亿元现金红包，单个红包金额可达1万元；后是百度抛出5亿元红包福利，将红包玩法与旗下AI产品文心助手 绑定；接着2月2日，阿里巴巴旗下千问APP也宣布投入30亿元启动"春节请客计划"，以免单形式请全国人民在春节期间吃喝玩乐。 三大巨头携总计45亿元的巨额资源入场，试图用真金白银"购买"用户的AI使用习惯，争夺被视为下一代互联网核心的"AI超级入口"。这场热潮，也标志着中 国AI产业的竞争，已从底层的技术博弈走向前台用户心智与生态构建的全面较量。 不过，行业人士向观察者网分析指出，依靠短期现金补贴培养用户AI使用路径的策略，其中长期用户留存效果仍需打个问号，大厂们还是得依靠差异化的 产品体验和切实的应用价值来提高复用率。 从支付启蒙到AI心智卡位 春节"红包大战"并非新鲜事物，其历史可追溯至2015年。当年微信凭借与春晚合作的"摇一摇"红包，以5亿元投入成功完成了数亿用户的支付绑卡教 ...

经济观察报 记者 钱玉娟 2月2日，阿里巴巴旗下AI应用千问App宣布投入30亿元，启动"春节请客计划"，将联合淘宝、飞猪、大 麦、盒马、闪购、高德等阿里生态业务，服务并拓展用户。 从2月6日开始，用户在千问App发起需求，例如"AI购物""AI买电影票""AI订酒店"等，有机会抽取大额 现金红包，幸运者还能直接免单。 当日，经济观察报记者实测千问App，借助AI可以直接点咖啡、奶茶等外卖。不过如果用户想让AI在淘 宝买纸巾、高德上打车、飞猪上订酒店等，千问会以信息卡片的形式提供商品搜索、出行建议、比价等 服务，引导用户跳转至淘宝、高德、飞猪等完成结算。 一位接近千问App人士透露，千问内部正在对AI买电影票等功能进行灰度测试。届时用户在千问App主 对话页面，通过自然语言发出"想看电影"的指令后，AI助手就会自动调取大麦网数据，展示附近影院排 片、座位图及价格。用户在千问端内就能完成选片、选座、支付全流程，无需跳转至外部应用。 "上层应用团队一直在封闭开发。"上述千问App产品经理称，AI应用从信息交互向交易闭环延伸，需要 阿里巴巴旗下多个独立生态业务的配合。他在阿里巴巴杭州西溪园区C区的封闭区内，不常见到 ...

新智元报道 编辑：桃子 好困 【新智元导读】AI春节大战升级，这次阿里动真格了！千问APP官宣狂砸30亿，请全国人民「吃喝玩乐」+免单。 AI春节大战，真是越来越猛了...... 今天，阿里直接放大招，重磅官宣「春节请客计划」，狂砸30亿真金白银。 从2月6日起，将以「免单」的形式，请全国人民吃喝玩乐！ 阿里生态「全家桶」强势集结，淘宝闪购、飞猪、大麦、盒马、天猫超市、支付宝等全部加入。 这波春节攻势的目的也很明确，让所有人感受AI时代的「全新生活方式」，以此为起点，开启AI生活元年。可以说，这是一场全民AI生活方式的普及之 战。 这一次，30亿巨资刷新了阿里史上春节活动纪录，也成为今年春节大厂AI大战中，金额最高的单笔重磅动作！ 30亿全民请客 千问APP重磅入局AI春节大战 千问APP官微宣布，整个计划将于2月6日正式上线。官方口号更是直击人心：「吃喝玩乐」免单不停！ 除了各种福利，还有大额现金红包加持，让这个春节显得格外热闹。 消息一经官宣，全网集体沸腾！30亿免单豪礼，一触即发。 有网友打趣道，「我也是出息了，先后参与了互联网大厂10亿和30亿的大项目」。 大批网友占领评论区，纷纷为千问的春节大手笔疯 ...

Group 1 - The AI social platform Moltbook has gained significant popularity overseas, featuring 1.5 million AI agents engaging in discussions across thousands of forums, mimicking human social patterns [1][3] - Tencent's AI platform Yuanbao launched a cash red envelope activity on February 1, leading to a surge in downloads, topping the iPhone app rankings on the same day [2][3] - The advancements in large model reasoning and multi-modal capabilities indicate a strong foundation for human-like interactions in AI social platforms, suggesting a pathway from niche applications to broader social engagement [1][3] Group 2 - Google announced the public testing of its world model Genie3, allowing users to create real-time interactive virtual worlds through natural language dialogue, enhancing game development accessibility [4] - The launch of Taptap Maker by Xindong Company enables game creators to develop games directly within a chat interface, significantly lowering the barriers to game development [4] - The gaming sector is expected to benefit from AI advancements, with recommendations to focus on companies with strong platform attributes, including Xindong Company and others [4]

Core Insights - The article discusses the competitive landscape in the Chinese AI sector, highlighting the dichotomy between technological idealism and commercial realism, where large companies leverage capital and resources to dominate the market while startups struggle to maintain their innovations [1][15]. Group 1: Competitive Dynamics - Major tech companies are aggressively investing in AI, integrating advanced models and applications into their existing ecosystems, thereby creating a comprehensive competitive advantage [1][15]. - Startups like Kimi, which previously gained significant traction with their long-context AI tools, face existential threats as larger firms quickly replicate their innovations and embed them into widely used applications [4][10]. - The rapid evolution of AI technology means that startups must continuously innovate to keep up, but they often lack the resources to compete effectively against the financial might of larger companies [17][21]. Group 2: Market Challenges for Startups - Startups are experiencing a harsh reality where their technological breakthroughs are quickly overshadowed by the ecosystem advantages of larger firms, leading to a cycle of increased investment in technology without corresponding revenue growth [7][11]. - The emergence of open-source models has further complicated the landscape for startups, as they struggle to maintain a competitive edge against both open-source innovations and the aggressive strategies of major tech companies [10][21]. - The financial pressures on startups are significant, as they rely on external funding and must demonstrate sustainable cash flow rather than just user growth metrics [21][22]. Group 3: Strategic Responses - Some startups are pivoting their strategies to focus on niche markets or specific applications, such as healthcare AI, in an attempt to carve out a sustainable business model [11][22]. - Companies like 月之暗面 are choosing to streamline their product offerings and focus on core competencies, such as the commercialization of their Agent technology, to survive in a competitive environment [11][22]. - The article suggests that while large companies have the advantage of scale, they may lack the agility to innovate in specialized areas, potentially leaving room for startups to thrive in those niches [22].

Core Viewpoint - The article emphasizes that the upcoming Spring Festival in 2026 will witness unprecedented competition in the Chinese internet sector, particularly with Alibaba's Qianwen App launching a "Spring Festival Treat Plan" with a budget of 30 billion yuan for free consumption, aiming to reshape consumer habits in the AI era [1][4][26]. Group 1: Investment and Strategy - Alibaba's 30 billion yuan investment is the highest among major companies for this year's Spring Festival AI competition and marks the largest investment in a Spring Festival activity in Alibaba's history [4]. - Qianwen's strategy focuses on "treating" rather than simply distributing cash, aiming to integrate various services within Alibaba's ecosystem, such as movie tickets, food delivery, and travel arrangements, into a single platform [5][7][15]. - The initiative is seen as a significant move to establish Qianwen as a comprehensive entry point for Alibaba's future services, reflecting a shift from merely adding features to fundamentally changing the way consumers interact with services [10][17]. Group 2: Consumer Behavior and AI Integration - The article highlights a shift in consumer behavior, where the traditional process of searching and comparing across multiple apps is being replaced by a more streamlined interaction with AI, allowing for a more direct and efficient consumer experience [24][26]. - The integration of AI into daily life is expected to redefine the starting point of consumer actions, moving from platform-based interactions to AI-driven processes, which could lead to a significant transformation in the commercial landscape [22][25]. - The competition is not just about cash distribution but about who can effectively change consumer defaults and behaviors, positioning themselves as the primary interface for future transactions [27][28].

Investment Rating - The report suggests a positive outlook for the industry, indicating that the commercialization of AI Agents is expected to accelerate significantly by 2026 [10]. Core Insights - The launch of the MoltBook social platform marks a significant milestone as it is the first AI Agent social network, allowing over 100,000 AI Agents to join within 48 hours, generating substantial engagement [8][10]. - The report emphasizes that the AI industry ecosystem will mature by 2026, leading to a rapid commercialization of AI Agents, particularly in high-value scenarios for both consumer (2C) and business (2B) applications [4][10]. - Key areas of focus include the 2C entry points involving major players like Alibaba and Tencent, and 2B applications in sectors such as healthcare, taxation, law, coding, office work, advertising, and e-commerce [4][10]. - The emergence of personal assistants is expected to drive innovation at the endpoint, with products like Clawdbot enhancing local deployment needs for individuals and families [4][10]. - The report predicts that 2026 will be a pivotal year for AI Agents, with advancements in reinforcement learning (RL) training paradigms and improved memory capabilities leading to enhanced autonomous actions [12]. Summary by Sections Event Description - The MoltBook platform's launch on January 29 has sparked discussions about AI autonomy, with over 100,000 AI Agents participating and generating significant content [8]. Investment Recommendations - The report advises focusing on the 2C entry points with major companies and the 2B high-value scenarios, highlighting the potential for substantial growth in these areas [10]. - The report also notes that the integration of AI Agents into various sectors will likely lead to a transformative impact on how businesses operate and interact with consumers [12].

Core Insights - On February 2, 2026, Alibaba-W (09988), Tencent Holdings (00700), and China Mobile (00941) were the top three companies by trading volume in the Southbound Stock Connect, with transaction amounts of 6.121 billion, 4.166 billion, and 3.225 billion respectively [1] - In the Shenzhen-Hong Kong Stock Connect, Alibaba-W (09988), Tencent Holdings (00700), and SMIC (00981) also led the trading volume, with transaction amounts of 3.730 billion, 2.511 billion, and 2.012 billion respectively [1] Southbound Stock Connect Top Active Companies - Alibaba-W (09988) had a trading amount of 6.121 billion with a net buy of -0.816 billion [2] - Tencent Holdings (00700) recorded a trading amount of 4.166 billion with a net buy of +0.880 billion [2] - China Mobile (00941) had a trading amount of 3.225 billion with a net buy of -0.134 billion [2] - SMIC (00981) had a trading amount of 2.965 billion with a net buy of -29.8693 million [2] - Other notable companies included Xiaomi Group-W (01810) with a trading amount of 2.096 billion and a net buy of +0.391 billion [2] Shenzhen-Hong Kong Stock Connect Top Active Companies - Alibaba-W (09988) had a trading amount of 3.730 billion with a net buy of +0.488 billion [2] - Tencent Holdings (00700) recorded a trading amount of 2.511 billion with a net buy of +0.424 billion [2] - SMIC (00981) had a trading amount of 2.012 billion with a net buy of -1.32 billion [2] - Other significant companies included China Mobile (00941) with a trading amount of 1.401 billion and a net buy of +0.0651447 billion [2]