Core Insights - The article discusses the launch of "Wine Price Reference" by Sina Finance, which provides real-time data on the retail prices of major Chinese liquor brands, highlighting a structural price differentiation in the market as of February 3rd [1][7]. Price Trends - The average retail price of the top ten liquor products in China was reported at 9013 yuan, a slight decrease of 7 yuan from the previous day, primarily driven by price corrections in high-end products [1][7]. - Among the ten products, seven saw price increases while three experienced declines, indicating a continued structural differentiation in pricing [1][7]. Notable Price Changes - The price of Xijiu Junpin increased by 10 yuan, while Qinghua Lang rose by 8 yuan, reflecting a stronger pricing strategy in the market [1][7]. - Other products like Yanghe Dream Blue M6+ and Guojiao 1573 each saw a price increase of 5 yuan, indicating a positive market sentiment [1][7]. - Conversely, the price of premium Moutai dropped by 22 yuan, marking the largest decline, following a previous strong price increase [1][7]. Data Collection Methodology - The "Wine Price Reference" collects data from approximately 200 sampling points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets, ensuring a comprehensive and objective price tracking system [2][8]. - The data aims to provide a scientifically accurate and traceable representation of the market prices for well-known liquor brands [2][8]. iMoutai Platform Insights - The iMoutai platform reported an increase of 6.28 million new users in the past month, with active users exceeding 15.31 million [2][8]. - The platform successfully processed over 2.12 million orders, with more than 1.43 million orders for the 500ml Moutai product, indicating strong consumer demand [2][8]. - iMoutai has enhanced its risk management capabilities, successfully intercepting 540 million instances of abnormal behavior in January, aiming to create a fair and orderly consumption environment [2][8].

Core Viewpoint - The food and beverage sector showed resilience in the market, with the Huabao Food and Beverage ETF (515710) experiencing a price increase of 0.86% by the end of trading on February 2, 2026, despite an initial surge of 3.28% during the day [1][4]. Group 1: Market Performance - The food and beverage ETF Huabao (515710) opened strong, reaching a peak increase of 3.28% before closing up 0.86% [1]. - Major liquor stocks saw significant gains, with Jinhuijiu hitting the daily limit, Shuijingfang rising by 7.44%, and Jinzongzi Jiu increasing by 5.17% [1]. - Leading liquor brands such as Kweichow Moutai, Wuliangye, Luzhou Laojiao, Shanxi Fenjiu, and Yanghe also closed in the green [1]. Group 2: Industry Insights - CITIC Construction pointed out that the surge in the liquor sector is driven by Moutai's sales price exceeding expectations, recognized reforms, and easing real estate policies, alongside a positive outlook for PPI [1]. - Moutai's payment and delivery progress has surpassed last year's levels, and industry reforms are advancing, with expectations for the industry to bottom out by 2026, potentially increasing market share for leading brands [1]. - Current valuations in the food and beverage sector remain low, with the PE ratio of the Huabao ETF at 19.81, placing it in the 3.33% percentile of the last decade, indicating strong medium to long-term investment potential [1][3]. Group 3: Future Outlook - Xiangcai Securities noted that the food and beverage industry's valuation is at a historical low, despite weak market data such as retail sales and consumer confidence [3]. - The prolonged adjustment period has led to a pricing of pessimistic expectations, and with inflation showing signs of mild recovery, investment opportunities in the consumption sector are emerging [3]. - Investors are encouraged to focus on core assets within the food and beverage sector, particularly the Huabao ETF, which has a significant allocation to leading high-end liquor stocks and other beverage segments [3].

Group 1 - The liquor sector experienced a rise of 1.86% on February 2, with Jinhuijiu leading the gains [1] - The Shanghai Composite Index closed at 4015.75, down 2.48%, while the Shenzhen Component Index closed at 13824.35, down 2.69% [1] - Key stocks in the liquor sector showed significant price increases, with Jinhuijiu up 10.00% to 23.98, and Huangtaijiu up 9.98% to 17.52 [1] Group 2 - The liquor sector saw a net inflow of 1.464 billion yuan from main funds, while retail investors experienced a net outflow of 448 million yuan [2] - The trading volume for major liquor stocks included Luzhou Laojiao at 33.07 billion yuan and Wuliangye at 57.54 billion yuan [2] - The stock performance of major companies included Moutai with a closing price of 1427.00, up 1.86%, and Wuliangye at 107.29, up 2.18% [1][2] Group 3 - Moutai had a main fund net inflow of 5.46 billion yuan, while retail investors had a net outflow of 861,700 yuan [3] - Luzhou Laojiao saw a main fund net inflow of 1.56 billion yuan, with a retail net outflow of 1.1 billion yuan [3] - Water Well Square had a main fund net inflow of 1.46 billion yuan, with retail investors experiencing a net outflow of 58.5 million yuan [3]

Core Viewpoint - The liquor industry is expected to benefit from the upcoming Spring Festival marketing activities, with a focus on market cultivation and consumer education to promote sales and alleviate pressure on distributors [1] Industry Summary - The Shanghai Composite Index closed at 4015.75 points, down 2.48%, while the liquor sector closed at 2275.05 points, down 0.29% [1] - 19 liquor stocks rose, with notable gains from Jinhuijiu and Huangtaijiu, which hit the daily limit [1] - Major liquor companies showed positive performance: - Kweichow Moutai closed at 1427 CNY/share, up 1.86% - Wuliangye closed at 107.29 CNY/share, up 2.18% - Shanxi Fenjiu closed at 173.5 CNY/share, up 1.46% - Luzhou Laojiao closed at 122.00 CNY/share, up 0.91% - Yanghe Brewery closed at 55.87 CNY/share, up 0.99% [1] Company Summary - CITIC Securities highlighted that the liquor industry is learning from leading companies' experiences in channel and product reforms following distributor conferences [1] - The firm anticipates that the actual sales of liquor during the 2026 Spring Festival will remain stable, considering factors such as improved sales dynamics, an additional day off during the holiday, and the consumption scenarios associated with the festival [1]

Core Viewpoint - The Chinese liquor industry is entering a period of price correction, marking the end of a decade-long growth driven by price increases, which may lead to a prolonged cycle of volume and price contraction that will reshape the industry landscape [1] Group 1: Historical Context - The core growth logic of the liquor industry over the past two decades has been driven by continuous price increases rather than substantial consumer demand expansion, creating a cycle of "price increase - value addition - stockpiling - further price increase" [2] - The industry has seen rapid growth from 50 billion to 800 billion, primarily fueled by price hikes, with high-end liquor prices rising from around 200 yuan in 2000 to 2000 yuan [2][4] Group 2: Price Correction Impact - The recent price correction has reduced the core price of high-end liquor from 2000 yuan to 1000 yuan, indicating a significant disruption to the existing industry ecosystem [5] - 60% of liquor companies were reported to be in a price inversion situation by 2025, with the 800-1500 yuan price range being the most severely affected [6] - The average inventory turnover days for the liquor industry was approximately 80-100 days by the end of 2025, with some small and medium enterprises facing over 180 days [6] Group 3: Consumer Demand Changes - The share of stockpiling demand in high-end liquor consumption was 35%, heavily reliant on price increase expectations, which have now been disrupted by the price cuts [7] - The core consumer group aged 40-60 is experiencing a rapid decline in consumption capacity, with the average consumption of the 70s generation dropping from 8.3 liters in 2019 to 5.7 liters in 2024 [9] - 78% of Generation Z reject traditional liquor culture, and 62% find high-alcohol liquor unpalatable, indicating a shift in demand structure [9] Group 4: Industry Ecosystem Imbalance - The price system in the liquor industry is highly transmissive, with price adjustments by leading companies triggering a chain reaction across the industry [10] - If the core products of leading companies lose their price anchor, it could lead to a collapse of the entire industry price system [10] - The reliance on high prices for capacity expansion and brand investment will become unsustainable, leading to potential losses and shutdowns for smaller companies [10] Group 5: Future Outlook - The liquor industry is likely to enter a prolonged period of volume and price contraction in 2026, with a projected sales decline of 5-8% [12][14] - The price correction will accelerate industry reshuffling, resulting in a differentiated market structure where leading companies face pressure, mid-tier companies collapse, and small companies exit [15] - The price correction is not merely a cyclical fluctuation but a necessary adjustment to the past two decades' price-driven growth model, pushing the industry back to its consumption essence [15][17]

Core Viewpoint - The liquor sector is experiencing a collective surge, driven by rising prices of high-end liquor, particularly the flagship product, Feitian Moutai, which has seen significant price increases recently [1][2]. Group 1: Market Performance - As of February 2, the liquor index (884705) rose over 3%, with all constituent stocks showing gains, including Huangtai Liquor reaching a daily limit increase and others like Shui Jing Fang and Jin Hui Liquor rising over 7% [1]. - The price of Feitian Moutai has increased for three consecutive days, with the market price surpassing 1700 yuan per bottle, marking a single-day increase of approximately 100 yuan, the highest daily increase this year [1]. Group 2: Price Adjustments - Following the short-term price surge, a rational price correction occurred, with the wholesale price of the 2026 Feitian Moutai dropping to 1590 yuan per bottle, down 80 yuan from the peak at the end of January, yet still above the guidance price of 1499 yuan [1]. - Other high-end products also experienced varying degrees of price adjustments, but overall fluctuations remained moderate [1]. Group 3: Future Outlook - Huachuang Securities suggests that the current state of Moutai reform is gradually showing its effects, with online and offline sales channels improving, leading to a significant increase in sales velocity [2]. - Citic Securities anticipates that the liquor industry will benefit from the upcoming Spring Festival marketing activities, predicting stable sales during the holiday period due to various favorable factors [3]. - The liquor sector is viewed as being at a historical low in terms of valuation, presenting strong bottom-fishing opportunities, especially as the market sentiment is currently pessimistic [2].

Group 1 - The liquor sector is experiencing active performance, with stocks like Huangtai Liquor, Shuijingfang, and Jinhui Liquor showing significant gains, while Kweichow Moutai's prices have recently fluctuated [1] - As of January 30, the wholesale reference price for 26-year Feitian Moutai reached 1710 RMB per bottle, but by February 2, it had decreased to 1590 RMB for original boxes and 1570 RMB for loose bottles [1][2] - The recent price adjustments indicate a potential volatility in the market, with original boxes and loose bottles of 26-year Feitian Moutai seeing declines of 40 RMB and 80 RMB respectively [1][2] Group 2 - Guojingong Liquor announced a mid-term dividend of 10 RMB per 10 shares, totaling 528 million RMB, consistent with last year's distribution [3] - The total mid-term dividends from major liquor companies, including Kweichow Moutai and Wuliangye, are projected to exceed 425 billion RMB, despite a decline in overall performance last year [6] - The dividend rates for major liquor companies are set to be at least 75% of net profits for Kweichow Moutai and 70% for Wuliangye and Luzhou Laojiao, indicating a commitment to shareholder returns [6][8] Group 3 - The competitive landscape and declining performance of major liquor companies suggest that the total dividends for the 2025 fiscal year may see a slight reduction [7] - Cash reserves for major liquor companies as of Q3 2025 show sufficient liquidity to meet dividend commitments, with Kweichow Moutai holding 159.5 billion RMB and Wuliangye 132.6 billion RMB [8] - Adjustments in dividend policies, such as those by Yanghe, reflect the changing financial strategies in response to market conditions [7]

Core Viewpoint - The article highlights the recent performance and trends in the Chinese liquor market, particularly focusing on the fluctuations in the prices of Moutai and the dividend distributions of leading liquor companies [1][3][6]. Price Trends - On February 2, 2026, Moutai's price showed a decline, with the wholesale price for the 26-year Moutai original box dropping to 1590 RMB per bottle, down 40 RMB from the previous day, and the scattered bottle price falling to 1570 RMB, down 80 RMB [1][2]. - The price of the 25-year Moutai original box increased to 1610 RMB, while the scattered bottle decreased to 1590 RMB [2]. Dividend Distributions - Guojingong Liquor announced a mid-term dividend of 10 RMB per 10 shares, totaling 528 million RMB, consistent with last year's distribution, to be implemented on February 10, 2026 [3]. - Major liquor companies, including Moutai, Wuliangye, and Luzhou Laojiao, have also announced significant mid-term dividends, totaling over 425 billion RMB among the top four companies [6]. - The dividend rates for these companies are projected to be at least 75% of net profits for Moutai, 70% for Wuliangye and Luzhou Laojiao, and 60% and 50% for Shanxi Fenjiu and Guojingong respectively [6][7]. Financial Health and Future Outlook - Despite a decline in overall performance in the liquor sector, leading companies are still expected to maintain sufficient cash reserves for dividend payments, with Moutai holding 159.5 billion RMB and Wuliangye 132.57 billion RMB in cash equivalents as of the end of Q3 2025 [7]. - The article notes that the dividend amounts may see a slight reduction due to the competitive landscape and previous performance downturns [6][7].

Investment Rating - The report recommends a positive investment outlook for the liquor sector, particularly for Kweichow Moutai, Wuliangye, and Shanxi Fenjiu, while suggesting a cautious approach towards Yingjia and Luzhou Laojiao [9][18]. Core Insights - The report indicates that Kweichow Moutai's sales volume and price have exceeded expectations, with a traditional channel delivery progress of 25%, maintaining zero inventory in channels. The demand side shows a double-digit growth year-on-year, supporting the price stability at 1499 RMB [1][18]. - The liquor industry is experiencing a bifurcation in brand performance, with Kweichow Moutai and Wuliangye showing positive sales trends, while other brands like Gujing and Yingjia are facing declines [9][18]. - The report highlights the importance of the upcoming Spring Festival for sales, with a tight supply-demand relationship expected to support prices, although a slight decline post-festival is anticipated [1][18]. Summary by Sections Core Company Tracking - Kweichow Moutai's payment progress is at 36%, with a delivery rate of approximately 20%, expected to increase to over 25%. The sales performance is strong, with a growth rate exceeding 10% year-on-year [2][11]. - Wuliangye's payment progress is at 60%, with a sales growth of 30% year-on-year, indicating a stable market condition similar to the previous year [3][14]. - Other brands like Fenjiu and Gujing are experiencing varied performance, with Fenjiu showing a slowdown in growth while Gujing's sales of certain products have declined significantly [2][3][14]. Investment Recommendations - The report suggests a bottom-fishing strategy for Kweichow Moutai, Wuliangye, and Shanxi Fenjiu, while also recommending attention to Yingjia and Luzhou Laojiao for potential rebounds [9][18]. - It identifies four main lines for consumer goods: recovery in the restaurant chain, raw milk cycle turning point, high valuation and performance alignment, and bottom-fishing for companies like China Resources Beverage and Qiaqia Food [9][18]. Industry Valuation - The report provides a valuation table for key companies, indicating Kweichow Moutai's market cap at 17544 million RMB with a PE ratio of 20, while Wuliangye has a market cap of 4076 million RMB with a PE ratio of 17 [20].

Group 1 - The food and beverage sector is experiencing a strong rally, with the Huabao Food and Beverage ETF (515710) showing a price increase of 2.59% as of the latest report, with a peak increase of 3.28% during trading [1][2] - Major stocks in the liquor segment have surged, with notable increases such as Shui Jing Fang rising over 8%, Jin Hui Jiu increasing over 7%, and other brands like Wu Liang Ye and Shanxi Fen Jiu also showing significant gains [1][2] - Tianfeng Securities reports that the liquor sector has been in a correction phase for about five years, with current valuations and institutional positions at historical lows, suggesting potential for recovery as market sentiment improves [1][3] Group 2 - The Huabao Food and Beverage ETF (515710) is currently at a low valuation, with a price-to-earnings ratio of 19.81, which is in the bottom 3.33% of the last decade, indicating a favorable long-term investment opportunity [3] - The industry is undergoing significant changes, with leading liquor companies actively engaging consumers and adjusting pricing strategies to maintain market balance, while smaller companies are clearing inventory [3] - The ETF has a diversified portfolio, with approximately 60% allocated to leading high-end and mid-range liquor stocks, and 40% to other segments like beverages and dairy, highlighting its comprehensive approach to the food and beverage sector [4]