Core Viewpoint - Despite facing operational pressures in the first three quarters of 2024, the company benefited from the trade-in policy, resulting in a significant narrowing of the decline in net profit attributable to shareholders, which decreased by 35.37% year-on-year, although revenue increased without a corresponding profit increase [1][3]. Financial Performance - In 2024, the company's operating revenue reached 4.758 billion yuan, a year-on-year increase of 0.98%, while the net profit attributable to shareholders was 288 million yuan, down 35.37% year-on-year [3]. - The first quarter saw a revenue decline of 4.58% and a net profit decrease of 8.53%, while the second quarter experienced a more severe drop with revenue down 14% and net profit plummeting nearly 86% to 10.13 million yuan [3]. - The third quarter showed a revenue increase of 3.17% year-on-year, but net profit still fell by 75.6% [3]. - The overall performance in 2024 was volatile, with the fourth quarter expected to show revenue growth driven by the trade-in policy, although net profit continued to decline due to increased management expenses [3]. Market Context - The kitchen small appliance sector is experiencing a downturn, with overall retail sales in this category reaching 60.9 billion yuan in 2024, a slight decline of 0.8% year-on-year [3]. - The company’s main category, kitchen small appliances, saw revenue drop by 10.10% to 3.276 billion yuan, while the life small appliances category grew by 15.33% [11]. Strategic Moves - The company acquired 61.78% of Roman Intelligent for 154 million yuan, which contributed 23.92% to the net profit attributable to shareholders in 2024 [11][12]. - The acquisition aims to mitigate the operational pressure from the kitchen small appliance segment, focusing on core OEM business after divesting from the loss-making self-branded products [12][13]. R&D and Product Strategy - The company has over 1,000 products for sale, but R&D expenses are less than 200 million yuan, leading to an average R&D cost of less than 200,000 yuan per product [14][15]. - Despite increasing R&D investment, the company faces challenges in product quality and marketing due to the broad product range, necessitating a focus on product specialization and quality improvement [15].

谈论中国制造业发展的宏大叙事，佛山始终是绕不开的话题。数十年来，这座簇拥完善、丰富制造产业 链集群的"岭南最高枝"，不仅以"有家就有佛山造"而闻名遐迩，更成为全国制造业转型的重要观察窗 口。 在今天，围绕"再造一个新佛山"的全新愿景，一家家前仆后继、躬身实践的企业，正释放出现代化产业 体系加速升级的全新信号。在"智改数转"浪潮之下，作为扎根佛山顺德的小家电企业——小熊电器，通 过多年来坚持实业发展，持续夯实企业数智制造实力，已成为区域新兴产业高质量发展的典型代表。 小熊电器数智制造的"强字决"，在于对制造实业与新兴技术的深度融合，运用智能制造体系实现柔性生 产，通过智能供应链管理系统提升效率。走入位于顺德的工厂会发现，短短0.14秒内，一个电子器件便 精准装配至电路板；只需45秒，就能完成塑化成型整个过程；眨眼之间，AI视觉检测快速为产品做 着"全身体检"......比起传统的人员管理，数字面板上实时跳动的数据、产品原料投入量、零件生产量、 运转情况等等，无一不在显现高度的自动化、智能化生产图景。 于企业而言，新质生产力何谓"新"？其实不光在于生产端的质量与效率提升，更在于数智化能否"浇 灌"整个企业，以新技 ...

Core Viewpoint - The domestic small home appliance market is experiencing intensified competition, leading to price wars and significant challenges for companies like Bear Electric, which reported a decline in net profit despite a slight increase in revenue [3][6]. Company Summary - Bear Electric achieved a revenue of 4.758 billion yuan in 2024, a year-on-year increase of 0.98%, but its net profit dropped to 288 million yuan, a significant decline of 35.37% compared to the previous year, marking the largest drop in nearly nine years [3][5]. - The company's stock price has fallen by 10.52% year-to-date, with a cumulative decline of over 55% from its peak in June 2023, resulting in a total market capitalization of 6.732 billion yuan [5][6]. - Bear Electric's core product line, particularly in kitchen appliances, is facing market share erosion from competitors, leading to a 10.1% decline in revenue from this segment in 2024 [12]. Financial Performance - The gross profit margin for Bear Electric decreased to 35.29% in 2024 from 36.61% the previous year, attributed to a shift in revenue structure and increased costs [10]. - Operating costs rose by 2.67% year-on-year, with raw material costs increasing by 4% and labor costs by 10.42% [10]. - Management expenses grew by 24.25% to 236 million yuan, financial expenses surged by 171.74% to 14.377 million yuan, and R&D expenses increased by 36.48% to 195 million yuan [10]. Market Dynamics - The overall retail sales of kitchen small appliances in 2024 were 60.9 billion yuan, a slight decline of 0.8%, indicating a stagnation in industry growth [15]. - The market is transitioning into a phase of stock competition, with the previous "home economy" benefits dissipating and consumers extending their product replacement cycles [17]. - Companies must balance high-end product development, international expansion, and cost control to sustain growth in a highly competitive environment [18].

Core Viewpoint - The domestic small home appliance market is experiencing intense competition, leading to price wars and a decline in profitability for companies like Bear Electric, which reported a significant drop in net profit despite a slight revenue increase [4][12]. Company Performance - Bear Electric achieved a revenue of 4.758 billion yuan in 2024, a year-on-year increase of 0.98%, but its net profit fell to 288 million yuan, a 35.37% decline compared to the previous year, marking the largest drop in nearly nine years [4][9]. - The company's stock price has decreased by 10.52% year-to-date, with a cumulative decline of over 55% from its June 2023 peak, reflecting market pessimism about its future prospects [6]. Financial Analysis - The decline in net profit is attributed to a decrease in gross margin and rising expenses. The gross margin for 2024 was 35.29%, down from 36.61% the previous year [9][11]. - Operating costs increased by 2.67%, with raw material costs rising by 4% and labor costs by 10.42%. Management expenses grew by 24.25%, financial expenses surged by 171.74%, and R&D expenses increased by 36.48% [11]. Market Competition - Bear Electric holds over 80% of its sales in the domestic market, facing stiff competition from leading brands like Supor and Xinbao, which have successfully expanded into overseas markets and achieved revenue and profit growth [14]. - In 2024, Bear Electric's export revenue was 688 million yuan, a substantial increase of 80%, but it primarily relies on OEM production, with less progress in promoting its own brand internationally [14][16]. Industry Trends - The kitchen small appliance market is entering a phase of stagnant growth, with a total retail value of 60.9 billion yuan in 2024, a slight decline of 0.8% year-on-year. The market is shifting towards competition for existing market share rather than growth [19][20]. - The "home economy" that previously drove rapid growth in the kitchen small appliance sector is fading, leading to longer product replacement cycles and market saturation for once-popular items [22]. Strategic Directions - Bear Electric plans to enhance its brand presence overseas and invest in new product development, aiming to increase R&D spending to 5% of revenue and focus on smart appliances and health care products [17][16]. - The company intends to optimize its domestic product structure and streamline its SKU count to adapt to the changing market dynamics [17].

事件：2025 年4 月8 日，小熊电器发布2024 年年报。24 年公司营收/归母净利润/扣非归母净利润分别为 48/2.9/2.5 亿元，同比分别为+1/-35/-36%，其中24Q4 分别为16/1.1/1.2 亿元，同比分别为+16/-17/+6%， 24Q4收入恢复双位数增长，主要或受益于国补政策，利润端环比改善明显。 24 年个护、母婴、生活小家电拓展成效明显，海外、线下增长亮眼。 分产品看，24 年厨房小家电/生活小家电/个护小家电/母婴小家电/其他小家电/其他业务收入分别为 32.8/5.6/3.6/2.5/2.0/1.1 亿元，同比分别为-10/+15/+174/+32/-9/+187%，个护小家电和其他业务高增，母 婴小家电和生活小家电快速增长，新品类拓展成效明显，厨房小家电和其他小家电有所承压。 分渠道看：24 年国内、海外收入分别为41 亿元（yoy-6%）、6.7 亿元(yoy+81%)，线上、线下收入分别 为36 亿元（yoy-7%）、11 亿元（yoy+35%），海外和线下表现亮眼。 24Q4 盈利能力环比显著改善，期间费用率有所增加。 1）毛利率：24A/24Q4 分别为35. ...

丨证券研究报告丨 %% %% research.95579.com 1 小熊电器（002959.SZ） cjzqdt11111 [Table_Title 国补赋能+外延扩张双引擎，公司四季度营收实 2] 现较好增长 公司研究丨点评报告丨小熊电器（002959.SZ） [Table_Title] 国补赋能+外延扩张双引擎，公司四季度营收实 现较好增长 报告要点 [Table_Summary] 2024 年公司实现营业收入 47.58 亿元，同比增长 0.98%，实现归母净利润 2.88 亿元，同比下 滑 35.37%，实现扣非归母净利润 2.46 亿元，同比下滑 35.51%；其中，2024Q4 公司实现营业 收入 16.19 亿元，同比增长 16.18%，实现归母净利润 1.08 亿元，同比下滑 17.03%，实现扣 非归母净利润 1.2 亿元，同比增长 6.01%。 分析师及联系人 陈亮 SAC：S0490517070017 SFC：BIS999 请阅读最后评级说明和重要声明 %% %% [Table_Summary2] 事件描述 公司披露年报：2024 年公司实现营业收入 47.58 亿元，同比增长 0. ...

Core Viewpoint - The company reported a revenue of 4.8 billion yuan for 2024, with a year-on-year growth of 1%, but a significant decline in net profit by 35% to 290 million yuan [2][3]. Group 1: Financial Performance - The company achieved a revenue of 1.6 billion yuan in Q4 2024, representing a year-on-year increase of 16%, while net profit for the same period was 110 million yuan, showing a decline of 17% [2][3]. - The profit distribution plan for 2024 includes a cash dividend of 10 yuan per 10 shares, resulting in a cash dividend ratio of 54% [2]. Group 2: Revenue Breakdown - Domestic and international revenues for 2024 were 4.1 billion yuan and 700 million yuan, respectively, with year-on-year changes of -6% and +81%, indicating a growing international presence [3]. - Revenue from kitchen, lifestyle, personal care, and maternal and infant small appliances for 2024 was 3.3 billion, 600 million, 400 million, and 300 million yuan, respectively, with notable growth in personal care (+174%) and maternal and infant appliances (+32%) [3]. Group 3: Profitability and Costs - The company's gross margin for 2024 was 35.3%, a decrease of 1.3 percentage points year-on-year, while Q4 gross margin improved to 34.7%, up by 2.8 percentage points [4]. - The net profit margin for 2024 was 6.4%, down by 3.0 percentage points year-on-year, with Q4 net profit margin at 7.4%, a decline of 2.0 percentage points [4]. - The company reported a significant decrease in operating cash flow, with a net amount of 230 million yuan for 2024, down by 67% year-on-year [4].

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company achieved a revenue of 4.8 billion yuan in 2024, a year-on-year increase of 1%. The net profit attributable to shareholders was 290 million yuan, a decrease of 35% year-on-year [4][5] - The company is actively expanding into emerging categories and enhancing its presence in both offline and overseas channels, with domestic and international revenues of 4.1 billion yuan and 700 million yuan respectively, reflecting a year-on-year change of -6% and +81% [5] - The company’s gross margin for 2024 was 35.3%, down 1.3 percentage points year-on-year, while the net margin was 6.4%, down 3.0 percentage points year-on-year [6] Summary by Sections Financial Performance - In Q4 2024, the company reported a revenue of 1.6 billion yuan, a year-on-year increase of 16%, with a net profit of 110 million yuan, down 17% year-on-year [4][5] - The company plans to distribute a cash dividend of 10 yuan per 10 shares, resulting in a cash dividend ratio of 54% [4] Revenue Breakdown - Revenue from kitchen appliances was 3.3 billion yuan, down 10% year-on-year, while personal care and maternal and infant small appliances saw significant growth, with increases of 174% and 32% respectively [5] - Online and offline channel revenues were 3.6 billion yuan and 1.1 billion yuan, reflecting year-on-year changes of -7% and +35% [5] Profitability and Cost Structure - The company’s operating expenses for 2024 included a sales expense ratio of 18.2%, a management expense ratio of 5.0%, and a research and development expense ratio of 4.1% [6][20] - The company’s operating cash flow for 2024 was 230 million yuan, a decrease of 67% year-on-year [6] Future Outlook - The company is expected to benefit from ongoing consumer upgrades and industry expansion, with revised net profit forecasts for 2025 and 2026 at 360 million yuan and 412 million yuan, respectively [7][8] - The current price corresponds to a price-to-earnings ratio of 19, 16, and 15 for the years 2025, 2026, and 2027 [7]

Core Viewpoint - In 2024, Xiaoxiong Electric's performance shows signs of fatigue amid fierce competition in the small home appliance market, with revenue slightly increasing by 0.98% to 4.758 billion yuan, but net profit plummeting by 35.37%, indicating a clear "revenue growth without profit growth" trend [2][3]. Financial Performance - Xiaoxiong Electric reported a revenue of 4.758 billion yuan in 2024, a year-on-year increase of 0.98% [3]. - The net profit attributable to shareholders was 288 million yuan, a decrease of 35.37% year-on-year [3]. - The net profit after deducting non-recurring gains and losses was 246 million yuan, down 35.51% year-on-year [3]. - Revenue from various product categories showed mixed results, with kitchen appliances declining by 10.1% and "other small appliances" down by 8.85% [3]. Cost and Expense Analysis - Management expenses increased by 24.25% to 236 million yuan, financial expenses surged by 171.74% to 14.377 million yuan, and R&D expenses rose by 36.48% to 195 million yuan [4]. - Overall revenue cost for Xiaoxiong Electric increased by 1.67% year-on-year, exceeding the revenue growth rate of 0.98%, further compressing profit margins [4]. - The gross profit margin for small home appliances was 35.29%, down 1.06% year-on-year, influenced by changes in revenue structure [4]. Market Environment - The domestic small home appliance market continues to face a saturated competition landscape, with varying performance across different categories [6]. - Kitchen small appliances saw a retail value of 60.9 billion yuan in 2024, a slight decline of 0.8% year-on-year [6]. - The export value of kitchen small appliances reached 19.9 billion USD, up 9.1% year-on-year, while personal care small appliances saw an export value of 5.7 billion USD, increasing by 16.9% [7]. Strategic Initiatives - Xiaoxiong Electric has expanded its product range to over 90 categories and more than 1,000 models, aiming to enhance market resilience [8]. - The company plans to focus on brand expansion overseas and increase R&D for new markets, despite uncertainties from changing tariff policies [7][8]. - Industry experts suggest that Xiaoxiong Electric should concentrate resources on developing new blockbuster products rather than spreading too thin across many categories [10].

证券研究报告 | 2025年04月10日 小熊电器（002959.SZ） 优于大市 2024 年报点评：四季度业绩环比明显改善，经营拐点显现 营收回暖，盈利企稳。公司 2024 年实现营收 47.6 亿/+1.0%，归母净利润 2.9 亿/-35.4%，扣非归母净利润 2.5 亿/-35.5%。其中 Q4 收入 16.2 亿/+16.2%， 归母净利润 1.1 亿/-17.0%，扣非归母净利润 1.2 亿/+6.0%。公司拟每 10 股 分红 10 元，对应 4 月 8 日收盘价股息率为 2.6%，现金分红率达到 53.8%。 Q4 公司增速环比明显提升，归母利润降幅环比大幅收窄，经营拐点已现。 厨小电下半年增速改善，个护品类顺利整合。2024 年公司厨房小家电收入 -10.1%至 32.8 亿，其中 H1/H2 同比分别-13.5%/-6.6%；生活小电收入+15.3% 至 5.6 亿，个护小电收入+174.3%至 3.6 亿，母婴小家电收入+31.8%至 2.5 亿，其他小家电收入-8.9%至 2.0 亿。公司 Q3 并表罗曼智能（持股 61.8%）， 并取得积极成效。2024 年罗曼智能收入 6.1 亿 ...