优于大市 证券研究报告 | 2026年02月02日 悦己消费产业链研究之银发经济 社会结构演进及政策加码支持，银发悦己需求快速扩容 行业研究·行业快评 商贸零售 投资评级：优于大市（维持） 评论： 国内正步入老龄化社会，银发经济布局正当时 中国正步入深度老龄化社会，老龄化既带来劳动力供给趋紧等社会挑战，也蕴含巨大的银发族的消费市场 新机遇。根据沙利文数据，2019 年中国银发经济市场规模达到 4.3 万亿元，2023 年持续增长至 7.1 万亿 元，并在 2024 年进一步提升至 8.3 万亿元。预计到 2030 年，整体市场规模将突破 16.2 万亿元，2025 年 至 2030 年 CAGR（年复合增长率）约为 11.5%。未来政策层面的针对性指导方案出台，以及企业层面的配 套商品和服务供给转型，有望加快消费行业匹配及适应国内新的人口社会结构。 请务必阅读正文之后的免责声明及其项下所有内容 | 证券分析师： | 张峻豪 | 021-60933168 | zhangjh@guosen.com.cn | 执证编码：S0980517070001 | | --- | --- | --- | --- | --- | ...

石化化工行业 2026 年 2 月投资策略 优于大市 推荐油气、炼油炼化、钾肥、磷化工的投资方向 证券研究报告 | 2026年02月02日 石化化工行业 2026 年 2 月投资观点： 石化化工是周期性行业，现阶段石化化工行业"内卷式"竞争问题突出， 低质量、同质化的无序竞争导致企业普遍面临增产不增利困境，全行业 营业收入利润率从 2021 年的 8.03%持续降至 2024 年的 4.85%，2025 年 以来部分子行业率先复苏，前三季度行业归母净利润同比增长 10.56%， 行业盈利逐渐企稳复苏。 供给端：化学原料及化学制品制造业投资固定资产累计投资额于 2025 年 6 月开始转负，SW 基础化工行业及多个细分子行业的资本开支连续多 个季度转负，此轮行业扩产周期接近尾声；7 月"反内卷"政策正式出 台，旨在治理企业低价无序竞争、推动落后产能有序退出，农药、石化、 有机硅、PTA 聚酯等子行业相继响应"反内卷"出台或正在制定行业指 导文件。我们认为，后续将会看到更多化工产品新产能审批趋严、落后 产能（如规模小、能耗高、污染大）将加速出清，石化化工行业供给过 剩问题将得到有效缓解。 需求端：传统需求方面，伴 ...

2 月 2 日上证指数报收 4016 点，跌幅 2.48%，深证成指报收 13824 点，跌幅 2.69%，中小板指报收 8344 点， 跌幅 2.37%。创业板指报收 3264 点，跌幅 2.46%。有色、钢铁、化工等跌幅居前。 评论： 从上周五 1 月 30 日至本周一 2 月 2 日，AH 两地市场均出现了较明显的调整，上证指数两日累计最大跌幅 3.8%，恒生指数累计最大跌 5.0%。对于本轮市场下跌，部分投资者将之归咎于美联储的宽松预期变化，以 及商品市场大幅波动带来的连锁反应，背后主要是因为 1 月 30 日美联储前理事凯文·沃什被提名为下任 美联储主席，而其在货币政策上的取向以鹰派著称。 证券研究报告 | 2026年02月02日 市场调整的原因及性质 策略研究·策略快评 | 证券分析师： | 吴信坤 | 021-61761046 | wuxinkun@guosen.com.cn | 执证编码：S0980525120001 | | --- | --- | --- | --- | --- | | 证券分析师： | 余培仪 | 021-61761040 | yupeiyi@guosen.com.cn | ...

Group 1 - In the fourth week of January, the total net outflow of funds was 148.3 billion, compared to a net inflow of 173.9 billion in the previous week [1][8] - The short-term sentiment indicator is at a high level since 2005, with the recent weekly turnover rate (annualized) at 627%, placing it in the 90th percentile historically [1][12] - The long-term sentiment indicator is at a medium-low level since 2005, with the recent A-share risk premium at 2.48%, in the 46th percentile historically [2][12] Group 2 - The top three industries by trading volume in the past week were semiconductor (99%), non-ferrous metals (98%), and defense industry (97%), while the lowest were food processing (0%), transportation (0%), and real estate (1%) [2][14] - The highest financing transaction ratio industries were machinery equipment (86%), electric power equipment (82%), and social services (79%), while the lowest were banking (14%), non-bank financials (20%), and real estate (20%) [2][14]

Core Views - The report maintains an "Outperform" rating for the home appliance industry, indicating a positive outlook despite recent challenges [5][3] - Rising raw material prices, particularly copper and aluminum, are expected to have a limited impact on the profitability of leading white goods manufacturers, as historical data shows diminishing effects over time [1][17] - The report anticipates that the overall gross margin decline for white goods companies will be less than 2 percentage points due to price adjustments and cost-saving measures [1][17] Production and Demand Trends - In February, the total production of white goods in China reached 23.79 million units, reflecting a year-on-year decline of 22.1%, but the rate of decline is improving compared to previous months [2][24] - The cumulative production decline for January and February is estimated at 5%, showing signs of recovery driven by government subsidy policies [2][24] - The report highlights that the demand for white goods is expected to stabilize and recover as the effects of national subsidy policies continue to manifest [2][24] Retail Market Performance - The retail scale of China's home appliance market is projected to decline by 4.3% in 2025, with small appliances showing relatively better performance [2][31] - Specific categories such as air conditioners and refrigerators are experiencing significant declines in retail sales, while kitchen small appliances are expected to see growth [2][31] Key Investment Recommendations - The report recommends several companies for investment, including Midea Group, Haier Smart Home, TCL Smart Home, and Hisense Home Appliances in the white goods sector, and Stone Technology and Bear Electric in the small appliances sector [3][12] - The report emphasizes the importance of companies with strong overseas growth potential and solid domestic performance, particularly those benefiting from cost reduction and efficiency improvements [12][14] Company Profitability Forecasts - The report provides profitability forecasts for key companies, indicating expected earnings per share (EPS) growth for Midea Group, Haier Smart Home, and TCL Smart Home, among others [4][50] - The projected price-to-earnings (PE) ratios for these companies suggest favorable valuations compared to historical averages, supporting the investment thesis [4][50]

Group 1 - In the fourth week of January, the total net outflow of funds was 148.3 billion, compared to a net inflow of 173.9 billion in the previous week [1][8] - The short-term sentiment indicator is at a high level since 2005, with the recent weekly turnover rate (annualized) at 627%, placing it in the 90th percentile historically [1][12] - The long-term sentiment indicator is at a medium-low level since 2005, with the recent A-share risk premium at 2.48%, in the 46th percentile historically [2][12] Group 2 - The top three industries by trading volume percentage in the past week were semiconductor (99%), non-ferrous metals (98%), and defense industry (97%), while the lowest were food processing (0%), transportation (0%), and real estate (1%) [2][14] - The highest financing transaction percentage industries were machinery equipment (86%), electric power equipment (82%), and social services (79%), while the lowest were banking (14%), non-bank financials (20%), and real estate (20%) [2][14]

Core Views - The report maintains an "Outperform" rating for the home appliance industry, indicating a positive outlook despite challenges from rising raw material prices and market competition [1][5][11]. Raw Material Price Impact - Recent increases in copper and aluminum prices have raised concerns about the profitability of leading white goods manufacturers. However, historical analysis shows that the negative impact of raw material cost increases on gross margins has diminished over time. For instance, during previous cycles from 2008 to 2022, the maximum quarterly gross margin decline for leading white goods companies was 5-7 percentage points in 2009-2011, around 5 percentage points in 2016-2017, and only about 2 percentage points in 2020-2022. The current price increases are expected to have a lesser impact, with an anticipated gross margin decline of less than 2 percentage points [1][17][18]. Production and Demand Trends - In January and February 2026, the total production of white goods in China was 23.79 million units, reflecting a year-on-year decline of 22.1%. However, the cumulative production decline for the first two months is expected to be around 5%. The production performance has shown signs of recovery compared to a more than 10% decline in Q4 2025. The demand is expected to stabilize due to the effects of national subsidy policies [2][24]. Retail Market Performance - The retail market for home appliances in China is projected to decline by 4.3% in 2025, with a total retail scale of 893.1 billion yuan. Specific categories such as air conditioners and refrigerators are expected to see declines of 0.4% and 11.5%, respectively, while small kitchen appliances are expected to grow by 3.8% [2][31]. Investment Recommendations - The report recommends several companies for investment based on their performance and market position. For white goods, companies like Midea Group, Haier Smart Home, TCL Home, and Hisense Home Appliances are highlighted. In the small appliance sector, Stone Technology, Bear Electric, and New Treasure are recommended. For black goods, TCL Electronics and Hisense Visual are suggested [3][12][50]. Company Earnings Forecasts - The report provides earnings forecasts for key companies, indicating that Midea Group is expected to have an EPS of 5.84 yuan in 2025 and 6.43 yuan in 2026, with a PE ratio of 13 for 2025. Haier Smart Home is projected to have an EPS of 2.27 yuan in 2025 and 2.53 yuan in 2026, with a PE ratio of 11 for 2025 [4][50].

Group 1 - In the fourth week of January, the total net outflow of funds was 148.3 billion, compared to a net inflow of 173.9 billion in the previous week [1][8] - The short-term sentiment indicator is at a high level since 2005, with the recent weekly turnover rate (annualized) at 627%, placing it in the 90th percentile historically [1][12] - The long-term sentiment indicator is at a medium-low level since 2005, with the recent A-share risk premium at 2.48%, in the 46th percentile historically [2][12] Group 2 - The top three industries by trading volume percentage in the past week were semiconductor (99%), non-ferrous metals (98%), and defense industry (97%), while the lowest were food processing (0%), transportation (0%), and real estate (1%) [2][14] - The highest financing transaction percentage industries were machinery equipment (86%), electric power equipment (82%), and social services (79%), while the lowest were banking (14%), non-bank financials (20%), and real estate (20%) [2][14]

- The quantitative factors that performed well in the broker gold stock pool over the past month include total market capitalization, single-quarter net profit growth rate, and analyst net upgrade ratio[3][30] - The quantitative factors that performed poorly in the broker gold stock pool over the past month include post-earnings announcement gap excess, single-quarter ROE, and intraday return rate[3][30] - The broker gold stock performance enhancement portfolio achieved an absolute return of 11.47% and an excess return of 4.15% relative to the partial equity hybrid fund index for the period from January 5, 2026, to January 30, 2026[5][43] - The broker gold stock performance enhancement portfolio ranked in the 16.69th percentile among active equity funds for the period from January 5, 2026, to January 30, 2026[5][43] - The broker gold stock index achieved a return of 7.60% for the period from January 5, 2026, to January 30, 2026, compared to a return of 7.32% for the partial equity hybrid fund index over the same period[24]

Investment Rating - The report maintains an "Outperform" rating for the tumor gene testing industry [1] Core Insights - The tumor gene testing industry is on a fast development track, with significant international transactions and domestic regulatory innovations occurring since Q4 2025. The market is expected to expand significantly as applications for tumor MRD and multi-cancer early screening mature [2][6] - Exact Sciences is a leading company in colorectal cancer screening, projecting revenues of $3.22 to $3.235 billion for 2025, representing a growth of 16.7% to 17.2%. The company aims for a compound annual growth rate (CAGR) of 15% from 2022 to 2027 [2][18] - Natera is recognized as a leader in minimal residual disease (MRD) testing, with its core product, Signatera, achieving a sample volume of over 200,000 in Q3 2025, reflecting a year-on-year growth of 54% [2][68] - The report emphasizes the importance of monitoring technological advancements and the positioning of leading companies in the tumor gene testing sector [2] Summary by Sections 1. Tumor Gene Testing Industry Overview - The tumor gene testing sector is experiencing rapid growth, with significant stock price increases for leading companies such as Natera (52%), Exact Science (78%), Guardant (221%), and Grail (464%) in 2025 [2][6] - The market is projected to expand significantly, with potential market sizes for early screening (multi-cancer MCED and colorectal cancer) estimated at $40-50 billion, MRD at $15-20 billion, and companion diagnostics/treatment guidance at $3-5 billion [11][12] 2. Exact Sciences: Colorectal Cancer Screening Leader - Exact Sciences has established a robust medical ecosystem with a testing capacity exceeding 10 million annually. Its core product, Cologuard, has a brand recognition rate of over 90% [18] - The company anticipates maintaining a revenue growth rate of 15% and aims for an adjusted EBITDA margin exceeding 20% by 2027 [18][24] - Cologuard's future growth drivers include rescreening, addressing care gaps, pricing increases for the Plus version, and expanding into younger demographics [45][48] 3. Natera: Leader in MRD Testing - Natera's MRD product, Signatera, is pivotal in assessing treatment efficacy and guiding clinical decisions, with a significant focus on ctDNA mutation detection [2][68] - The company is expanding its presence in women's health and organ health, while also entering the colorectal cancer screening market [2][68] 4. Domestic Company Landscape and Investment Recommendations - The report highlights the innovative developments from domestic companies such as Aide Biology, BGI, and Mirxes, which are making strides in lung cancer MRD products and multi-cancer early screening [2] - The report suggests monitoring the technological advancements and market positioning of these domestic leaders as the industry evolves [2]