近日，某车企率先发起大幅降价活动，多家企业跟进效仿，引发新一轮"价格战"恐慌。 中国汽车工业协会、工业和信息化部等相继发声，明确反对这场无序的"价格战"。 有人不解：降价是企业自愿的，消费者还能得实惠，为何要反对？ 当然，车企通过创新提质、降本增效带来价格下降是正常市场现象，也让消费者受益，应当鼓励支持。 但无序的"价格战"，不利于汽车产业健康可持续发展，也终将损害消费者权益。 从产业端看，汽车行业经不起"价格战"折腾。 汽车产业链条长，围绕整车制造，向上是原材料供应、零部件生产、技术研发等环节，向下延伸至销 售、维修等领域。整个行业牵一发而动全身，无序"价格战"挤压链上各环节利润空间，给整条产业链带 来冲击，广大从业者面临收入下降的风险。 从消费端看，无序"价格战"也会让消费者受损。 俗话说，"羊毛出在羊身上"。当利润被一再压减，不排除个别企业经营困难时，可能铤而走险：板材、 零部件的标准放低，售后服务开始敷衍，维修保养逐渐糊弄……这样做，将对产品的安全、质量、服务 产生恶劣影响，严重侵害消费者权益。 数据显示，去年我国汽车产销量创历史新高，然而汽车行业利润率仅为4.3%，不及2023年同期水平， 也低于整 ...

Group 1: BYD's Response to Controversies - BYD's General Manager Li Yunfei addressed controversies regarding "atmospheric pressure fuel tanks" and allegations of financial misconduct, asserting that BYD's PHEV technology is world-leading and compliant with regulations [1] - Li Yunfei mentioned that all BYD vehicles have switched to high-pressure fuel tank solutions based on customer feedback, and he noted that another leading car manufacturer in Zhejiang also uses atmospheric pressure fuel tanks [1] - Li Yunfei responded to malicious reports from a Hebei car company regarding high debt and financial fraud, stating that regulatory bodies confirmed BYD's compliance and that the company reserves the right to pursue legal action against defamation [1] Group 2: Industry Price War and Competition - Executives at the 2025 China Automotive Chongqing Forum expressed strong opposition to the ongoing "price war" and "involution" in the automotive industry, warning that it could harm the healthy ecosystem supported by government funding [2][4] - Chery's Chairman Yin Tongyue described price cuts as a desperate measure that could harm long-term industry health, emphasizing the need for responsible competition [2] - Long-term sustainability and quality are at risk due to the current competitive pressures, with industry leaders advocating for a return to ethical competition and innovation [4][6] Group 3: Future Industry Trends and Recommendations - Executives called for a focus on technological innovation to break the cycle of "involution" and maintain product quality, with suggestions for increased R&D investment and differentiation [9][12] - The industry is urged to avoid transferring the "price war" mentality to international markets, as it could damage the reputation of Chinese automotive brands abroad [8][12] - Industry leaders predict a return to rational competition and sustainable practices within the next 1-2 years, emphasizing the importance of maintaining quality and ethical standards [13]

Group 1 - The chairman of Geely Holding Group, Li Shufu, highlighted the serious overcapacity in the global automotive industry and announced that Geely will not build or expand production facilities, opting instead to utilize existing global overcapacity through pragmatic cooperation and resource restructuring to enhance utilization rates among peers [1] - Li Shufu compared the development of the Chinese automotive industry to a marathon, indicating that the primary competition occurs domestically with a low export ratio, and he criticized certain companies' competitive practices as "embarrassing" [1] Group 2 - Multiple government departments have recently issued regulatory policies to address "involution" in the automotive industry, with the Ministry of Commerce emphasizing the strategic importance of the automotive sector and pledging to enhance market research and policy guidance to eliminate barriers to automotive consumption [3] - The Ministry of Industry and Information Technology supported the initiative from the China Automotive Industry Association to intensify efforts against "involution" competition, advocating for structural optimization and consistency checks in products, while also addressing unfair competition [3] - The China Association of Automobile Manufacturers reported that a recent significant price cut by one automaker triggered a new wave of price wars, which could squeeze profit margins, affect product quality and after-sales service, and ultimately harm consumer rights and the sustainable development of the industry [3]

Group 1: Company Insights - Geely Holdings Group Chairman Li Shufu announced that the company will no longer build new automobile factories or expand existing production capacity due to serious overcapacity in the global automotive industry [3] - Li emphasized the importance of utilizing existing global overcapacity and engaging in pragmatic cooperation and resource restructuring to enhance competitiveness in the global market [3] - Geely Holdings owns multiple automotive brands, including Geely Auto, Zeekr, and Volvo [3] Group 2: Industry Regulations and Competition - Multiple government departments have recently issued a series of regulatory policies to address the phenomenon of "involution" in the automotive industry [4] - The Ministry of Commerce highlighted the automotive industry as a strategic and pillar industry for the national economy, emphasizing the need to release consumption potential and cultivate new growth points [5] - The Ministry of Industry and Information Technology supports the initiative from the China Automotive Industry Association to strengthen the regulation of "involution" competition and maintain a fair market environment [6] - The Ministry of Industry and Information Technology pointed out that chaotic "price wars" are a typical manifestation of "involution" competition, which harms product quality and consumer rights [6]

Core Viewpoint - The automotive industry must prioritize product quality and safety before focusing on cost reduction through technological advancements, emphasizing a shift from price wars to value-based competition [1][2] Group 1: Industry Insights - The automotive sector is currently facing issues of internal competition and price wars, which threaten both industry health and consumer interests [1] - There is a strong call for the industry to transition from price competition to value competition, focusing on intelligent driving and cost-performance ratios [1] - A McKinsey report indicates that by 2024, 34% of electric vehicle users will be dissatisfied with their charging experience, highlighting the growing challenges in charging infrastructure [1] Group 2: Company Strategies - GAC Aion aims to address customer concerns about charging anxiety rather than engaging in price competition, focusing on product quality and infrastructure development [2] - GAC Aion leads in the number of self-built charging stations among new energy vehicle brands, indicating a commitment to enhancing customer experience [2] - The company emphasizes the importance of safety in promoting intelligent driving features, ensuring that young consumers are not treated as "guinea pigs" for new technologies [2]

王侠认为，无论市场竞争如何演进，企业都应坚持三条底线：一是坚持质量与安全标准不动摇，守住法 律法规底线；二是坚持诚信经营和契约精神，维护合作共赢的产业链关系，不搞夸大式宣传，不搞拉踩 式营销，守住商业道德底线；三是坚持长期主义，以技术创新和差异化构筑价值高地，拒绝低于成本价 销售，守住可持续发展的底线。 "长安汽车坚决反对无道德底线、无法律底线的恶性竞争。"长安汽车董事长朱华荣郑重承诺，无论竞争 如何激烈，长安汽车都会坚守原则：一是保证产品的安全、质量、服务，绝不以损害用户利益的方式参 与竞争；二是坚持通过技术进步、管理创新等实现规模化降本，通过集团化运营、共性平台开发提升效 率，用体验更好的产品和服务为用户创造更多价值；三是坚持依法合规参与全球市场竞争，通过优质产 品、可靠品质以及贴心服务，实现企业长期健康发展，推动行业进步。 中国汽车工业协会近日发布《关于维护公平竞争秩序促进行业健康发展的倡议》，明确反对车企之间的 无序"价格战"。工业和信息化部也明确表示，"价格战"没有赢家，更没有未来，将加大汽车行业"内卷 式"竞争整治力度。 在6月6日开幕的2025中国汽车重庆论坛上，多位汽车企业负责人和业内专家在接 ...

Group 1 - The former executive of Gree Electric, Huang Hui, has reportedly joined Meibo Air Conditioning, although the company denies the rumors and states that they are only discussing potential cooperation [1] - The air conditioning market is experiencing intense price competition, particularly during the "6.18" shopping festival, with many models priced over 1000 yuan appearing on e-commerce platforms [1] - The air conditioning industry is facing challenges as leading brands lower prices, raising questions about how second and third-tier brands can survive [1] Group 2 - According to AVC data, from May 26 to June 1, 2023, online sales of air conditioners in China decreased by 1% year-on-year, while offline sales increased by 0.23% [2] - The average price of air conditioners is declining, with online prices averaging 2668 yuan (down 0.33% year-on-year) and offline prices averaging 4104 yuan (down 0.23% year-on-year) [2] - Xiaomi's air conditioning brand is rapidly growing, ranking third in the online market, prompting other brands like Midea's Hualing and Haier's Tongshuai to respond with lower prices [2] - The trend of declining air conditioning prices is expected to continue into the peak season [2]

扫码加我本人微信 MCU 市场的 " 内卷 " 程度再次刷新底线。曾经还能卖到三四毛、两三毛的 8 位 MCU 芯片，如 今几分钱的多如牛毛， 32 位 MCU的价格战 更是打到几毛钱。国产 MCU ，这个曾经依靠性价 比打开局面的市场，如今陷入上百家厂商混战的惨烈格局，价格不断被击穿。 终端客户的态度开始改变：不仅频繁比价成为常态，哪怕已经选用某款国产 MCU ，也随时可能 转向价格更低的替代产品。有芯片分销商无奈表示，" 以前客户用SOP- 8封装的通用MCU，现 在为了降本， 要求换成更紧凑的SOT23-8封装MCU，客户的降本节奏也在加快。 " 来源：社交媒体 阅读本文，你将了解： MCU 市场内卷有什么变化，都在卷什么？ 市场需求何时回暖？ 我是芯片超人花姐，入行20年，有50W+芯片行业粉丝。 有很多不方便公开发公众号的， 关于芯片买卖、关 于资源链接等， 我会分享在朋友圈 。 01 MCU 内卷变化：降本压价，国产替代国产成普遍 内卷的早期，国产 MCU 厂商多用"以价换量"策略主动掀起价格战，抢占市场份额。而如今，在 价格战的基础上， 终端客户出于自身降本压力，反过来推动价格不断下探 ，导致 ...

Core Viewpoint - The air conditioning industry is experiencing intense price competition, leading to significant personnel changes and strategic partnerships among key players, including the potential collaboration between Huang Hui and Meibo Air Conditioning [2][6]. Company Developments - Huang Hui, former president of Gree Electric, has reportedly joined Meibo Air Conditioning, although the specifics of his role remain undisclosed [2]. - Huang Hui previously left Gree in February 2021 for Philips Air Conditioning, where he served as chairman and oversaw the establishment of a major production base in Chuzhou, Anhui, with an investment of 10 billion yuan [2][4]. - Philips Air Conditioning has struggled to gain market share, failing to break into the top 20 in both online and offline channels in China [3]. Market Dynamics - The air conditioning market is facing a price war, with brands like Xiaomi offering low-cost models, which has pressured mid-tier and lower-tier brands [6][7]. - Data indicates that from May 26 to June 1, 2023, online sales in the air conditioning market saw a slight decline in both sales volume and average price, while offline sales experienced a minor increase [6]. - The competitive landscape is shifting, with leading brands like Midea and Gree now targeting lower price segments, which could threaten smaller brands [7]. Strategic Partnerships - Meibo Air Conditioning is in discussions with Huang Hui, potentially related to the transfer of his 19% stake in Enboli (Philips Air Conditioning) [5]. - Meibo aims to leverage Huang Hui's experience to enhance the quality and reputation of its air conditioning products [5][7]. - The collaboration may face challenges due to Meibo's focus on cost-effective products, which may not align with Huang Hui's previous experience in higher-end markets [8].

近期，一篇关于"雪佛兰退出中国"的报道再度引发关注。 报道称，雪佛兰在中国市场正经历重大战略调整，或已进入退出倒计时阶段。然而，报道发布后，有博主在微博公开否认这一信息，强调："雪佛兰不存在 退出中国一说，因为雪佛兰并非独立运营品牌，而是由上汽通用（SGM）负责运营" 上汽通用总经理卢晓也表示"该消息不实"，并再次强调不会放弃雪佛兰品牌。事实上，从去年开始，上汽通用已多次在公开场合明确表示"雪佛兰不会退出 中国市场"。 带着以上疑问，近日，《车壹条》走访了一家雪佛兰门店，围绕品牌当前优惠力度、未来发展规划以及售后服务保障等问题展开了调查。 有优惠但不至于"打骨折"，店员确认不会再推新车 位于北京某地的雪佛兰4S店，是目前北京市仅存的两家雪佛兰经销商之一。建筑三分之二的空间是荣威飞凡，仅剩一小部分属于雪佛兰，左右相邻的则是 smart和AITO问界。 进入门店后，负责接待的工作人员均位于荣威飞凡的一侧，需经由雪佛兰区域后方通道至荣威飞凡前台，才能找到工作人员。《车壹条》以购车者身份询问 雪佛兰车型时，工作人员便引导至雪佛兰区域。 目前，雪佛兰门店内仅剩探界者Plus、迈锐宝XL和创酷三款展车。据店员介绍，在叠加 ...