Investment Rating - The industry investment rating is maintained as "Buy" [1] Core Views - The report highlights that new and second-hand housing transactions are slowing down year-on-year, indicating a need for continued policy support to stimulate demand [4][6] - The Beijing government is actively optimizing real estate policies to enhance housing supply and improve living conditions for residents [3][8] Summary by Sections Policy Tracking - On July 1, the Beijing government held a meeting to discuss advancing housing policies, emphasizing a multi-supplier and multi-channel housing supply system [3][8] - The focus is on improving the quality of housing and ensuring adequate land supply near transportation hubs and employment centers [3][8] Transaction Data - In June, Beijing's second-hand housing transactions reached 16,800 units, showing a year-on-year increase of 2.3% but a slowdown compared to previous months [4][6] - For new homes, the transaction area in 30 major cities was 2.63 million square meters, reflecting a year-on-year decrease of 20.8% [5][9] Investment Recommendations - The report suggests focusing on leading real estate companies with strong land acquisition capabilities and reasonable land reserves, such as Poly Developments [6][15] - It also recommends attention to major intermediary firms benefiting from active second-hand housing transactions, like I Love My Home [6][15]

推动房地产市场平稳、健康、高质量发展，既是稳住经济基本盘的关键抓手，也是构建新发展格局的必 然要求。 从今年上半年的情况来看，持续落实房地产政策"组合拳"也取得了一定成效，房地产市场已经呈现出一 些积极变化，但仍面临诸多挑战。 中指研究院发布的上半年中国房地产行业数据显示，房地产市场的三个重要指标显示要推动房地产市场 平稳发展，还需要在稳定市场预期的同时，继续推出更多止跌回稳的政策。 从市场供求来看，2025年以来，核心城市新房市场整体平稳，一季度延续修复，二季度边际转弱，二手 房在"以价换量"下成交持续增长，重点城市新房可售库存下降，出清周期缩短。从房价来看，2025年1 —5月，百城二手住宅价格累计下跌2.88%，其中5月环比下跌0.71%，跌幅扩大；同期，受优质改善项 目带动，百城新房价格累计上涨0.97%。从土地市场来看，截至6月25日，300城宅地出让金同比增长 24.5%，但成交面积下降约7%，TOP20城市住宅用地出让金占全国66%；一季度，北京、杭州、成都多 次刷新地价，推动3月300城平均溢价率达18%；二季度以来，地块供应减少、房企趋于审慎，土地市场 降温，央国企仍为主要拿地主体。 202 ...

Report Industry Investment Rating No relevant content provided. Core Viewpoints - The real - estate policy support weakened in the first half of the year, and the real - estate completion end significantly dragged down glass consumption. The demand for individual home - improvement orders also weakened. Although the production and sales of automobiles maintained high positive growth, especially automobile exports, which supported glass consumption in the automotive sector, it still couldn't offset the drag from the real - estate completion end. From the Spring Festival to now, glass has experienced a significant downward trend, with the glass 09 contract falling from a maximum of 1499 yuan/ton to the current 977 yuan/ton, a decline of 35% [7][8][37]. - The core point of contention in the market for glass consumption in the second half of the year is the change in the real - estate industry. The real - estate market will remain weak in the long - term, and the completion end will continue to drag down glass consumption. The consumption of glass in the real - estate completion end will further weaken, individual home - improvement order consumption will continue to decline, and automotive glass consumption is expected to maintain positive growth. It is estimated that the annual glass consumption will decrease by about 7.1% [7][8][38]. - In the first half of this year, the production profit of float glass was relatively stable, with the loss of natural - gas - made glass narrowing, and the profits of coal - gas - made and petroleum - coke - made glass rebounding slightly. Recently, the losses of natural - gas - made and petroleum - coke - made glass have slightly increased. Currently, only coal - gas - made glass has a production profit of about 80 yuan/ton, while natural - gas - made and petroleum - coke - made glass are in the red, with losses of - 180 yuan/ton and - 128 yuan/ton respectively. If the whole industry continues to suffer large - scale losses, some production lines may be cold - repaired, and the output may decline. It is estimated that the annual glass supply will decrease by about 7.2% [7][9][47]. - The glass inventory increased rapidly after the Spring Festival, then briefly decreased, and now has returned to an increasing trend, indicating that the float glass industry still faces a certain degree of oversupply in the short term. It is advisable to wait for changes in the supply side and further trading opportunities [7][62][71]. - In the short term, with no real - estate stimulus policies and no large - scale cold - repair of glass factories, it is suitable to conduct sell - hedging at high prices [11][72]. Summary According to the Catalog 2025 First - Half Glass Market Review - **Real - estate industry cooling, completion declining year - on - year**: Since 2022, the real - estate "guaranteeing the delivery of buildings" policy has driven the continuous improvement of the real - estate completion end. However, since 2024, the improvement has ended, and the real - estate completion data has shown significant negative growth for two consecutive years. As of May 2025, the cumulative housing completion area was 184 million square meters, a year - on - year decrease of 17.3%, among which the residential completion area was 133 million square meters, a year - on - year decrease of 17.6% [16]. - **Limited real - estate policy support, weakening demand for individual home - improvement orders**: In the first half of 2025, a series of real - estate policies were introduced, but the demand for individual home - improvement orders continued to weaken. After a brief rebound in March, the second - hand housing market returned to a downward trend, and only some first - tier cities showed relatively high second - hand housing transactions, which also gradually weakened. Since September 2024, the active second - hand housing transactions have not driven the sales growth of building materials and home furnishing stores, and the national building materials and home furnishing prosperity index has also declined [18][26]. - **New - energy vehicles maintaining good momentum, supporting automotive glass consumption**: From January to May this year, the cumulative national automobile production was 12.826 million vehicles, a year - on - year increase of 12.7%, among which the cumulative new - energy vehicle production was 5.699 million vehicles, a year - on - year increase of 45.2%. From January to May, the cumulative national automobile exports were 2.49 million vehicles, a year - on - year increase of 7.9% [28]. 2025 Second - Half Glass Market Outlook - **Weak real - estate market, completion continuing to drag down glass consumption**: The real - estate market will remain weak in the long - term. The real - estate completion end will continue to drag down glass consumption as new home sales have not improved, and the corresponding completion consumption has declined for two consecutive years [38][39]. - **Profit significantly compressed, glass supply uncertain**: Currently, only coal - gas - made glass has a production profit, while natural - gas - made and petroleum - coke - made glass are in the red. In the first half of the year, the float glass profit was relatively stable, and the number of operating production lines decreased by only 3 compared with the beginning of the year, with the average daily melting volume maintained at about 157,000 tons. If the whole industry continues to suffer large - scale losses, some production lines may be cold - repaired, and the output may decline [47][56][71]. Supply - Demand Contradiction Exists, Inventory Rising Again - Affected by the decline in consumption, the production profit of float glass was compressed, and the output decreased. However, the decline in consumption far exceeded that in output. After the Spring Festival, the glass inventory increased rapidly, then briefly decreased, and now has returned to an increasing trend, indicating that the float glass industry still faces a certain degree of oversupply [62]. Summary - The consumption of glass in the real - estate completion end will further weaken, individual home - improvement order consumption will continue to decline, and automotive glass consumption is expected to maintain positive growth. It is estimated that the annual glass consumption will decrease by about 7.1%. The float glass profit has been significantly compressed, and if the whole industry continues to suffer large - scale losses, some production lines may be cold - repaired, and the output may decline. It is estimated that the annual glass supply will decrease by about 7.2%. In the short term, glass still faces a certain degree of oversupply. It is advisable to pay attention to changes in the supply side and wait for trading opportunities. In the absence of real - estate stimulus policies and large - scale cold - repair of glass factories, it is suitable to conduct sell - hedging at high prices [7][71][72].

olaDAO数字游民空间 . olaDAO数字游民社区是一个以DAO分布式自治社区为思维框架，以人居环境理念为指导原则的实体空 间，聚集包含不限定于科技及人文等领域的数字游民、研究者和探索者，营造具有价值认同的社区生 态，让人成为人。 以下文章来源于olaDAO数字游民空间 ，作者双桨嘻嘻 本文来自微信公众号： olaDAO数字游民空间 ，作者：双桨嘻嘻，原文标题：《居住成为消费配 套，会是商业地产新一轮的机会吗》，头图来自：AI生成 "空间内容化"的转型本质——当硬件溢价失效时，"情绪价值生产"能力将成为新货币。大量新空间内 容和空间形式的出现会成为商业地产重焕生机的开始吗？ 6月的最后一天，小米行政发文，小米在北京、南京上线了一批青年公寓，租金1999元，这个和雷总 紧紧绑定的数字。7月1日，雷军本人也在微博表示，这是为小米年轻工程师打造的员工公寓。 网友们苦租房市场已久，不少人在微博下许愿雷总"打脸"进入房地产，整顿整顿行业，像造车一样。 其实早在十多年前雷总旗下顺为资本就投资过一个叫做you+的长租公寓，颇有风口之感。本人也有 幸在大学之时就见证了长租公寓的快速发展到陨落，在上海蛋壳公寓做了一阵子的销 ...

房地产开发 2025W27：本周新房成交同比+2.3%，关注月末会议 二手房市场有一定降温，新房市场维持低迷，关注 7 月末会议。2025 年 6 月上海、北京、深圳二手房成交套数分别为 20774 套、15139 套、4629 套，环比分别-2.9%、+6.0%、-4.2%，相较于 3 月分别-29.3%、-21.3%、 -25.7%。核心城市二手房成交和我们跟踪的样本城市自 3 月阶段高点后 逐步回落趋势类似。从二手房价格看，70 个大中城市 2025 年以来价格继 续调整，5 月价格同比-6.3%，包括核心城市进入 5 月以来价格环比进一 步走弱。整体看近期二手房市场有一定降温，以价换量特征明显，但整体 仍强于新房市场。新房市场成交维持低迷。建议投资者关注 7 月末会议政 策动向。 行情回顾：本周申万房地产指数累计变动幅度为 0.3%，落后沪深 300 指 数 1.25 个百分点，在 31 个申万一级行业排名第 23 名。 新房：本周 30 个城市新房成交面积为 288.7 万平方米，环比提升 3.2%， 同比提升 2.3%，其中样本一线城市的新房成交面积为 82.4 万方，环比 +19.5%，同比+1 ...

2025年下半年：中国房地产市场的政策"组合拳"与房主应对策略 2025年上半年，中国房地产市场经历了剧烈的震荡。全国房地产开发投资同比下降9.9%，70个大中城市中超过75%的城市房价环比下跌，土地出让金同比减 少三成，市场弥漫着浓厚的观望情绪。然而，六月起，中央相关部门密集出台了一系列史无前例的"救市组合拳"，预示着房地产市场格局将发生重大转变。 这不仅关系到房地产行业自身命运，更与宏观经济稳定和民生福祉息息相关。本文将深入剖析2025年下半年的政策举措，并为广大房主提供应对策略。 房地产市场面临的严峻挑战： 房地产行业作为国民经济的支柱产业，其产业链庞大，上下游关联度极高。从上游的钢铁、水泥、建材，到下游的家电、装修、家具等行业，都深刻依赖房 地产市场的繁荣。同时，房地产也是地方财政收入的重要来源，土地出让金和房地产相关税收在地方财政中占据相当大的比重。更重要的是，住房是民生之 本，房地产市场的稳定直接影响着居民生活质量和财富状况。 然而，近年来，多种因素导致房地产市场持续低迷。一方面，前期市场过热累积的泡沫需要时间消化，高房价超出许多居民的承受能力，有效需求不足。另 一方面，经济增长放缓、居民收入预期 ...

Core Viewpoint - The article discusses the challenges and failures faced by ancient town tourism projects in China, highlighting the need for innovative approaches to avoid the pitfalls of oversaturation and ineffective investment in the sector [1][12]. Group 1: Investment Challenges - Hunan Zhangjiajie Duyong Ancient Town, which cost 2.4 billion yuan to build, has suffered losses exceeding 1 billion yuan over four years, raising concerns about the sustainability of such investments [1]. - Many ancient town projects across the country have faced delays, inefficiencies, or have been abandoned, indicating a trend of "zombie towns" and wasted resources [12][14]. Group 2: Successful Models - Zhouzhuang, known as "China's first water town," successfully transformed its economy through tourism, with ticket sales starting in 1989 and the establishment of a unified ticketing system in 1995 [3][4]. - Wuzhen, another successful case, underwent significant renovations to preserve its historical essence, leading to a dramatic increase in tourist numbers and revenue after its development began in 1999 [6][7][8]. Group 3: Failed Projects - Puyuan Ancient Town, developed under a similar model to Wuzhen, faced significant delays and financial losses, leading to the exit of its major investor, China Youth Travel Service, after only six months of trial operations [9][10][11]. - The financial struggles of Puyuan are attributed to the downturn in the real estate market and the challenges of the "cultural tourism + real estate" model, which became unsustainable [10][11]. Group 4: Future Directions - The article suggests that future developments in ancient town tourism should focus on integrating local culture and providing authentic experiences to meet the evolving demands of consumers [12][14]. - Innovative approaches, such as creating unique cultural events and interactive experiences, are essential for attracting visitors and revitalizing struggling projects [14].

展望下半年，我们认为随着更多核心城市"好房子"的推出，一二线城市呈现点状 火热，而三四线城市成交规模将延续低位波动。在高得房率改善型住房的拉动下， 2025 年全年新房销售同比降幅可能缩窄，部分高能级城市新房价格企稳。 近期，关于高性价比新房对二手房的挤压效应的讨论比较多，我们认为通过得房 率、层高、地段、户型规划、"显奢"设计营造的部分新房的优势，实际上是地方 政府在地价和规划上让步的表现，自然会使得一部分新房获益。但并不存在新房一 定好于二手房或者二手房一定好于新房，谁的调整机制更灵活谁更受益。 ⚫ 关注三季度政策窗口。2025 年以来，新房市场通过"好房子"政策取得部分楼盘热 销，但是旧库存的去化仍不够理想；二手房方面，通过以价换量，取得不俗的"小 阳春"交易量，但是房价自去年 Q4 以来基本上维持持续回落态势。5 月以来，二手 房价环比下行速度加快，二手交易量自 4 月开始也出现明显回落。统计局 5 月 70 城 新建商品住宅价格环比下降 0.22%、同比下降 4.08%。可以说数据已经进入全面回 落阶段，房地产刺激政策的必要性提高。 三季度，考虑到先前"抢出口"和"抢转口"已透支了部分需求，若后续抢 ...

Investment Rating - The report maintains an "Overweight" rating for the real estate industry [1] Core Insights - The report highlights that the Ministry of Housing and Urban-Rural Development is committed to stabilizing the real estate market, with new policies being introduced in Hainan and Guangdong to facilitate the conversion of commercial loans to provident fund loans [9][16] - The report notes a decline in both new and second-hand housing transactions, with first-hand housing transactions down by 40.8% year-on-year and second-hand housing transactions down by 13.7% year-on-year [7][36] - The report emphasizes the importance of financially stable leading real estate companies, suggesting that investors focus on firms like Yuexiu Property, China Merchants Shekou, Poly Developments, and others that can effectively respond to market fluctuations [9] Summary by Sections 1. Weekly Market Review - The real estate index increased by 0.29%, while the CSI 300 index rose by 1.54%, indicating underperformance of the real estate sector compared to the broader market [6][14] 2. Industry Fundamentals - In the week of June 27 to July 3, a total of 39,921 first-hand homes were sold across 38 key cities, reflecting a year-on-year decrease of 40.8% and a month-on-month increase of 3.1% [7][22] - The total area sold was 4.553 million square meters, with a year-on-year decrease of 33.3% and a month-on-month increase of 21% [7][22] - For second-hand homes, 18,203 units were sold, down 13.7% year-on-year and 10.9% month-on-month, with a total area of 178.6 million square meters sold [36][47] 3. Company Announcements - Poly Developments reported a signed area of 152.33 million square meters in June 2025, a decrease of 26.20% year-on-year, with a total signed amount of 290.11 billion yuan, down 30.95% [20][21] - China Merchants Shekou and Yuexiu Property also reported declines in their sales figures for June 2025, with year-on-year decreases of approximately 29.4% and 39.7% respectively [20][21]

Core Viewpoint - The article discusses the current state and outlook of the Chinese economy, highlighting the impact of external factors such as the US-China trade war and domestic policy measures that have contributed to economic stability and growth. Group 1: Economic Performance - The GDP growth rate for the first half of the year is expected to be around 5.3%, with a need for only 4.7% growth in the second half to meet the annual target [1] - The first quarter saw a GDP growth of 5.4%, while the second quarter is projected to be around 5.2% [2] - The overall economic performance is stable, with industrial value-added growth at 6.5% in the first quarter and service sector growth at 5.8% [5] Group 2: Export Dynamics - The export growth rate fluctuated due to the US-China tariff war, peaking at 12.3% in March before declining to 4.8% in May [2] - The share of exports to the US has decreased to the lowest level on record, impacting overall export performance [2] - The article anticipates a 2.0% growth in exports for the year, with various scenarios predicting outcomes ranging from 0% to 3.5% [10][11] Group 3: Domestic Demand and Policy Response - Domestic demand is gradually stabilizing due to proactive macroeconomic policies, including increased fiscal spending and monetary easing [3] - Social financing stock grew by 8.7% year-on-year in the first five months, with government bonds seeing a significant increase of 20.9% [3] - Retail sales growth reached 6.4% in May, driven by consumption policies such as the "old-for-new" program [3] Group 4: Investment Trends - Fixed asset investment grew by 3.7% in the first five months, with infrastructure investment increasing by 5.6% [13] - Manufacturing investment is expected to grow by 7.8% for the year, while real estate investment is projected to decline by 10.0% [23][16] - Infrastructure investment is anticipated to rebound in the second half, supported by ample funding and ongoing major projects [18][19] Group 5: Consumer Behavior - Consumer spending is expected to grow by 4.5% for the year, with retail sales showing a recovery trend [27] - The "old-for-new" subsidy program has significantly boosted consumption in various sectors [28] - However, consumer confidence remains low, and spending may decline in the second half due to reduced subsidy support and economic uncertainties [29] Group 6: Price Trends - CPI is projected to remain around 0% for the year, with a slight recovery expected in the second half [31][32] - PPI is anticipated to decline by 2.3% for the year, reflecting ongoing pressures from oversupply and weak demand [34][35] Group 7: Policy Outlook - The article suggests that macroeconomic policies will focus on stabilizing growth without significant new stimulus, emphasizing the implementation of existing policies [37][38] - Fiscal policies will prioritize the effective use of existing funds to support consumption and investment [40][41] - Monetary policy is expected to remain flexible, with a focus on structural support rather than aggressive easing [42][43]