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这届慕尼黑车展:新车不多,伤害极大
3 6 Ke· 2025-09-10 12:25
Core Insights - The Munich Auto Show has seen a significant presence of Chinese automotive companies, with one-third of the exhibition space occupied by them, indicating China's rising influence in the global automotive industry [1] - The show highlights a shift in strategy for both Chinese and German automakers, focusing on product innovation and global expansion rather than just vehicle sales [3][18] Group 1: Differences in Auto Shows - Munich Auto Show is characterized by its compactness, with less than half the exhibition space compared to domestic shows, yet it showcases the latest strategic models from major brands [3] - Unlike domestic shows that emphasize vehicle sales, the Munich Auto Show serves as a strategic platform for global players, with Chinese companies using it as a launchpad for international markets [3][18] - The presence of both automakers and suppliers in the same venue reflects a more integrated approach to the automotive supply chain [3] Group 2: German Automakers' Strategies - German automakers, particularly BMW and Mercedes-Benz, are shifting focus from concept cars to new production models, indicating a response to market demands [6][7] - Mercedes-Benz has streamlined its naming strategy for electric vehicles, moving away from the EQ branding to simplify consumer recognition [9] - The new Mercedes-Benz GLC electric version features advanced technology and design, aiming to meet consumer preferences for spacious and comfortable vehicles [15][11] Group 3: Expansion of Chinese Automakers - Chinese automakers are increasingly participating in international auto shows, with a notable increase in the number of Chinese companies at the Munich Auto Show compared to previous years [18] - Companies like AITO and Xiaopeng are using the show to establish their brands in Europe, with plans for direct sales and localized production [20][22] - Leap Motor's Lafa5 is positioned as a sporty model targeting younger consumers, marking a new phase in the company's product strategy [26] Group 4: Competitive Landscape - The competition in the automotive industry is intensifying, with Chinese brands gaining market share in Germany, evidenced by a projected 4% market share for new entrants [32] - Chinese automakers are achieving high customer satisfaction ratings, surpassing traditional German brands in net promoter scores [33] - The shift towards electric vehicles and the need for differentiation in technology and product offerings are driving the evolution of the automotive market [36][41] Group 5: Globalization and Market Strategy - The ultimate goal for Chinese automakers is profitability in international markets, with Europe emerging as a key battleground for growth [37][40] - Successful international expansion requires a combination of technology, product quality, and effective distribution channels [41] - The increasing presence of Chinese brands at international events signals a significant transformation in the global automotive landscape [44]
专访|中国已成为汽车产业创新策源地——访宝马集团董事长齐普策
Xin Hua She· 2025-09-10 10:44
Core Viewpoint - China has become a significant source of innovation in the automotive industry, and BMW is committed to deepening cooperation with Chinese partners in electrification and intelligence [1][2]. Group 1: BMW's Strategy in China - BMW's new electric model, iX3, will be launched in China in 2026, marking it as the most "localized" BMW model to date, responding to local consumer demands [1]. - The collaboration with Chinese suppliers is crucial for BMW's global R&D and manufacturing, transforming China from a mere sales market to an important hub for R&D and innovation [1][2]. - BMW has made significant investments in China, with approximately 116 billion RMB invested in its Shenyang production base since 2010, making it the largest investment outside Germany [2]. Group 2: Collaboration and Market Dynamics - BMW's partnerships with leading Chinese technology companies have elevated its product intelligence to industry-leading levels, combining German engineering with Chinese supply chain capabilities [2]. - The competitive landscape in China is intense, but it enhances Sino-German cooperation, providing more opportunities for collaboration in addressing climate change and industrial development [2]. - BMW has established four major R&D innovation bases and three software companies in China, employing over 3,000 R&D personnel, forming the largest R&D team outside Germany [2]. Group 3: Electric Vehicle Performance - In the first half of this year, BMW delivered 318,900 electric vehicles globally, representing an 18.5% year-on-year increase, with the Chinese market playing a critical role in this growth [3]. - Looking ahead, BMW aims to continue deepening its presence in the Chinese market, collaborating with local partners to drive technological innovation and green transformation [3].
专访丨中国已成为汽车产业创新策源地——访宝马集团董事长齐普策
Xin Hua Wang· 2025-09-10 10:41
齐普策说,他今年已三次访华,参加中国发展高层论坛、上海国际车展等。他将于下个月第四次来 华。"中国是我今年访问次数最多的国家,这足以说明它在宝马全球战略中的重要地位。" 齐普策指出,作为全球最大单一市场,中国市场上竞争激烈,但这不会削弱中德合作,反而会进一 步激发双方合作动力。"只有通过合作,才能在气候变化应对、产业发展等方面取得更大成就。中国汽 车产业的成长为中德携手提供了更多机遇。德国与中国企业在产业链上高度互补,合作潜力巨大。" 德国宝马集团董事长齐普策在2025年德国慕尼黑车展期间接受新华社记者专访时表示,中国已成为 推动汽车产业创新的重要策源地。这家跨国企业将继续坚定推进对华合作,携手中国伙伴在电动化与智 能化领域开拓未来。 本届慕尼黑车展于9日至14日举行。车展前夕,宝马"新世代"电动车型iX3迎来全球首发,并将于 2026年在中国推出长轴距版。齐普策称,这是迄今"中国化"程度最高的宝马车型,"它不仅回应了中国 消费者的需求,也释放出宝马长期深耕中国市场的坚定信号"。 "'新世代'车型没有中国供应商的支持是无法完成的。"齐普策说,中国的供应链体系、工程能力和 数字化进程,为宝马全球研发和制造注入了 ...
从宝马iX3到比亚迪匈牙利工厂:慕尼黑车展,一场决定未来汽车格局的中德对弈
Mei Ri Jing Ji Xin Wen· 2025-09-10 10:17
Core Viewpoint - The Munich International Motor Show is showcasing a significant competition between Chinese and German automotive companies, highlighting the shift from traditional auto shows to comprehensive mobility platforms [1][3]. Group 1: Event Overview - The 2025 Munich International Motor Show opened on September 8, 2023, with the theme "It's All About Mobility," focusing on innovative technologies and emerging mobility trends [1]. - A total of 748 exhibitors participated, with 57% coming from outside Germany, and China being the largest foreign participant, accounting for nearly one-third of overseas exhibitors [1]. Group 2: Chinese Automotive Presence - The number of Chinese companies participating in the show increased from over 70 in 2023 to 116 in 2024, covering various sectors including complete vehicles and automotive intelligence [3][4]. - Chinese brands captured 9.9% of electric vehicle sales in Europe as of July, with an overall market share of 5.3%, demonstrating resilience and growth potential [4]. Group 3: Strategic Moves by Chinese Companies - XPeng Motors announced the opening of its first European R&D center during the show, aiming to better understand and meet European consumer needs [5]. - BYD plans to launch multiple new hybrid models in Europe and has set a target to open over 1,000 stores by the end of 2023 and more than 2,000 by the end of 2026 [5][6]. - Hongqi, representing China's luxury segment, unveiled its EHS5 electric SUV, targeting urban and family commuting markets [6][7]. Group 4: German Automotive Response - German automakers like BMW, Mercedes-Benz, and Volkswagen showcased their latest electric models, indicating a strong commitment to compete against Chinese brands [9][10]. - Mercedes-Benz highlighted its new GLC 400 4MATIC electric model, set to launch in 2026, while BMW introduced the iX3, with plans for mass production by 2026 [9][10]. Group 5: Industry Collaboration and Integration - Chinese battery manufacturers such as CATL have established deep ties with European automakers, with CATL already collaborating with over 90% of mainstream car manufacturers in Europe [8][11]. - Companies like Momenta are forming partnerships with numerous global automakers, enhancing the potential for collaboration in smart driving technologies [11].
全球能源循环计划亮相慕尼黑 为汽车产业绿色转型提供支持
Xin Hua Cai Jing· 2025-09-10 08:25
Core Viewpoint - The global battery circular economy high-end forum, supported by CATL and hosted by the Ellen MacArthur Foundation, aims to promote the "Global Energy Circular Plan" and establish a collaborative network for battery recycling and circular economy in the automotive industry [1][2][3] Group 1: Forum Highlights - The forum gathered over a hundred representatives from leading companies in the automotive supply chain, including CATL, BMW, Mercedes-Benz, and BASF, to discuss the pathways for achieving a circular battery value chain and the role of policy and finance in promoting the circular economy [1][2] - CATL's Vice President emphasized the need for a collaborative network and knowledge sharing to maximize the value of each battery, integrating circular concepts from the design stage [1][2] Group 2: Key Discussions - Discussions included the importance of innovative cooperation mechanisms in supply chain management, quality responsibility, and localization strategies [2] - The significance of digital tools like battery passports and Catena-X for enhancing supply chain transparency and traceability was highlighted as essential for efficient recycling and repurposing [2] Group 3: Global Energy Circular Plan - The Global Energy Circular Plan is the first circular economy initiative involving a Chinese enterprise, aiming to create a collaborative network across the entire industry chain, including policymakers and social organizations [2][3] - The project seeks to eliminate the need for new mineral extraction in 50% of global battery production over the next 20 years [2] Group 4: Next Steps - The forum marked a consensus in the industry, indicating that the Global Energy Circular Plan is entering a phase of substantial advancement, with plans to launch pilot projects and develop replicable circular economy models [3]
奔驰推出电动版GLC,拟于宝马iX3和特斯拉Model Y竞争
Ge Long Hui· 2025-09-08 01:40
Core Viewpoint - Mercedes-Benz is launching the electric version of its popular GLC SUV to improve the performance of its previous electric models, which have not performed well [1] Group 1 - The new GLC SUV electric model was unveiled at the Munich Auto Show and is set to compete directly with BMW iX3 and Tesla Model Y [1] - The electric GLC SUV boasts a range of up to 713 kilometers [1] - The vehicle is planned for release in the upcoming year [1]
宝马首款新世代车型BMW iX3全球首发,中国专属版将于年内正式亮相
Xin Lang Ke Ji· 2025-09-06 04:22
Core Viewpoint - BMW has launched its first new generation model, the BMW iX3, designed specifically for the Chinese market, with plans for mass production by 2026 [1] Group 1: Product Features - The new generation BMW iX3 pays homage to the classic 1960s BMW 1500 model, featuring iconic design elements such as the double kidney grille and angel eyes headlights [1] - The vehicle incorporates advanced technology with a fully upgraded sixth-generation electric drive system, achieving over 400 kilometers of range with just 10 minutes of charging and a CLTC range exceeding 900 kilometers [2] - The iX3 features a new electronic architecture with four "super brains" that manage entertainment, driving assistance, dynamic control, and comfort functions, enhancing the overall user experience [3] Group 2: Customization for Chinese Market - The iX3 China-exclusive version is tailored to local consumer needs, with customizations in smart cockpit design, driving pleasure, and comfort features [4] - Collaborations with Alibaba and Momenta have led to the development of a customized language model and driving assistance solutions adapted to Chinese road conditions [4] - The vehicle's production will involve partnerships with Chinese battery suppliers, with trial production of large cylindrical battery packs set to begin by the end of 2024 in Shenyang [4]
慕尼黑车展|新世代首款车型iX3发布,宝马正式按下电动“重置键”
Guan Cha Zhe Wang· 2025-09-05 12:09
Group 1 - The core message of the article emphasizes BMW's significant advancements in electric vehicle technology and design, marking a pivotal moment for the company as it unveils the new generation of models at the 2025 Munich Auto Show [1][3] - BMW's new generation model, the all-new BMW iX3, is highlighted as a milestone product in the company's transition towards electrification and intelligence, showcasing a complete product iteration rather than just a new vehicle [3][5] - The company plans to launch 40 upgraded models based on the new generation concept by 2027, with the second model, the all-new BMW i3 sports sedan, already previewed [5] Group 2 - The design of the BMW iX3 reflects a modern interpretation of classic BMW values, featuring a minimalist exterior that enhances aerodynamics and a personalized interior experience [8][10] - Technological innovations include the "visual cone" concept for the cockpit, which integrates advanced display features, and the sixth-generation electric drive system that offers a CLTC range of 900 km [12][15] - The iX3 will also feature a China-exclusive version that incorporates user-driven technological upgrades, including a custom language model developed with Alibaba and advanced driving assistance features in collaboration with Momenta [17] Group 3 - BMW's commitment to sustainability is evident in its factory construction and self-generated green electricity, aiming to reduce carbon emissions throughout the product lifecycle [17] - Despite the innovative design and technology, there are challenges ahead, as some media have noted mixed reactions from potential users regarding the new minimalist interior [19] - Early reviews from foreign media have praised the driving experience and functionality of the iX3, suggesting that BMW's focus on "pure driving pleasure" remains intact in the electric era [21]
新世代首款量产车全球首秀!2027年前推40余款新车,宝马齐普策:中国是全球汽车行业技术竞赛的决胜场
Mei Ri Jing Ji Xin Wen· 2025-09-05 12:03
Core Insights - The new generation BMW iX3 represents a significant transformation in design, technology, and driving experience, marking a new era for the BMW brand [1][3][4] Group 1: Product Launch and Market Strategy - The new generation BMW iX3 was globally unveiled on September 5, with a China-exclusive version set to debut later this year and plans for mass production by 2026 [2][3] - BMW aims to launch over 40 new models globally by 2027, with more than 20 new models specifically for the Chinese market between 2026 and 2027 [3][11] Group 2: Design and Technology Innovations - The design of the new generation BMW iX3 pays homage to classic BMW elements while introducing a modern design language, enhancing brand recognition [4][6] - The vehicle features advanced technologies such as a 3D head-up display, panoramic display, and an upgraded electric drive system, enabling a range of over 900 kilometers [8][10] Group 3: Customization for Chinese Market - The new generation BMW iX3 is tailored for Chinese consumers, with design considerations for aesthetics and functionality, including an extended wheelbase for increased rear legroom [11][13] - Collaborations with local partners, such as Alibaba and Momenta, aim to enhance the vehicle's AI capabilities and driving assistance features, making it suitable for local driving conditions [11][15]
宝马新世代BMW iX3 发布 计划2026年量产
Feng Huang Wang· 2025-09-05 11:00
Core Viewpoint - The new generation BMW iX3 represents a significant milestone in BMW's electrification and digital transformation, with plans for global unveiling in 2025 and mass production in 2026 [1] Design and Features - The new generation BMW iX3 features a "holistic" design language, retaining classic BMW elements while incorporating design cues from the 1960s BMW 1500 model [1] - The interior design follows the "less is more" philosophy, focusing on driving experience with innovative interfaces to minimize driver distraction [1][2] - The vehicle includes advanced display technologies such as a 4K-level heads-up display and a super-sensitive central control interface [2] Technology and Performance - The new iX3 is equipped with BMW's sixth-generation electric drive system, a large cylindrical battery, and a new 800V high-voltage platform, achieving over 400 kilometers of range with just 10 minutes of charging [3] - The energy control system supports remote software upgrades, and the vehicle's efficiency is enhanced by a combination of upgraded electric motors, reducing energy loss by 40% [3][4] - The vehicle features a new electronic architecture with multiple "super brains" for various systems, improving information processing speed and reducing wiring weight by 30% [4] China-Specific Version - The China-exclusive version of the new generation BMW iX3 is tailored to local needs, integrating a new operating system optimized for Chinese user interactions [5] - The vehicle includes AI-driven driving assistance solutions developed in collaboration with local partners, designed for Chinese road conditions [5] - BMW is partnering with local battery suppliers to initiate trial production of large cylindrical battery packs by the end of 2024 [5]