短视频无疑是新年俗的流量基站。 在当下，由于可动用多元媒介开发互动型节目，短视频平台越来越爆发出强大的节点型文娱内容生产能量。那马年的短视频年味内容又有什么新打法、新 爆点？ 拿下春晚，联动冬奥 这届年轻人早就在过一种很新的年： 抖音上用AI手搓几款抽象拜年短视频、快手上炫拍个非遗打铁花或潮汕英歌舞，听说春节唯有整点这些新活儿，你才能跟上00后的聊天节奏！ 临近丙午马年，作为新年俗的主阵地，抖快早就开始置办起今年春节期间的全景内容营销盛宴。抖音早早于2月2日就官宣成为总台新媒体《竖屏看春晚》 独家合作伙伴，9日起又携手《飞驰人生3》沈腾、《镖人》吴京等多部春节档影片主创们接力直播"卖电影"；快手同样在2月9日重磅官宣与总台春晚达成 全程内容合作，且借势谷爱凌夺银等冬奥热点在吉林长春落地了由千问AI冠名的《快手冬运会》、解锁了王濛那艺娜等人组成的米兰观赛团直播"聊冬 奥"，此外快手春节的内容动作还包括明星晚会、庙会年俗、新潮次元、好剧好戏、知识输出等…… 近几年每逢春节前夕，抖快都会提前拉出为期一个多月的新春直播内容排播计划，今年两边都很默契取消了相关企划，但围绕春晚、冬奥、电影、AI、 短剧等内容版块发起的新 ...

Group 1 - Tencent Holdings (00700) had a net inflow of 4.316 billion, representing a 22.17% increase in net inflow ratio [2][3] - Alibaba-W (09988) experienced a net inflow of 1.658 billion, with a net inflow ratio of 13.70% [2][3] - Pop Mart (09992) saw a net inflow of 588 million, with a net inflow ratio of 17.52% [2][3] Group 2 - Kangfang Biotech (09926) faced a net outflow of -285 million, with a net outflow ratio of -33.89% [2][3] - Yingfu Fund (02800) had a net outflow of -248 million, with a net outflow ratio of -1.88% [2][3] - Yum China (09987) recorded a net outflow of -213 million, with a net outflow ratio of -30.90% [2][3] Group 3 - Huaxia Hang Seng Technology (03088) led in net inflow ratio at 89.30% with a net inflow of 54.532 million [2][3] - Southern East Selection (03441) followed with a net inflow ratio of 68.86% and a net inflow of 14.5209 million [2][3] - China Foods (00506) had a net inflow ratio of 59.26% with a net inflow of 4.9995 million [2][3] Group 4 - Jinyuan International (02232) had the highest net outflow ratio at -50.27% with a net outflow of -40.079 million [3] - iFlytek Medical Technology (02506) recorded a net outflow ratio of -49.63% with a net outflow of -15.2262 million [3] - Sinopec Crown (00934) had a net outflow ratio of -45.08% with a net outflow of -5.1472 million [3]

机构：中信建投证券 研究员：于伯韬 核心观点 2 月4 日，可灵更新3.0 版本，视频生成能力近翻倍，核心升级包括15s 超长生成、分镜能力、语言能 力、升级版的视频3.0 Omni，在生成时长、多模态输入、细节控制等核心指标上全面突破。 目前看快手AI 战略已进入正轨，并开始显现"飞轮效应"。可灵模型&产品力居全球第一梯队，商业化快 速起量，两年时间内已完成从"技术验证"到"商业模式跑通"的关键跨越，作为第二增长曲线弹性较大。 除可灵贡献新增长曲线外，AI 全链路赋能快手原有业务形态，提升效率。快手构建了一个以 OneRec （智能推荐）、OneSearch（生成式搜索）和 G4RL（生成式强化学习出价）为代表的AI 应用模型层， 可灵商业化快速起量，两年时间内已完成从"技术验证"到"商业模式跑通"的关键跨越。2025 年全年收 入预计约为1.4 亿美元，2025 年12 月单月收入超过2000 万美元（对应ARR 达2.4 亿美元）。运营侧， 截止25 年底，可灵AI 已在全球拥有6000 万创作者，累计生成超6 亿个视频，累计合作超3 万家企业用 户，2026 年1 月MAU 已超过1200 万。收入结 ...

Core Insights - The launch of Seedance 2.0 by ByteDance has generated significant attention and discussions regarding the impact of AI on the film and entertainment industry [1][2] - The model's realistic video generation capabilities have exceeded expectations, leading to a surge in interest from content creators and a rise in related sectors such as film and gaming [2][3] Group 1: Product and Market Impact - Seedance 2.0 has gained recognition for its ability to produce predictable and high-quality results, making it easier for content creators to achieve desired outcomes [2] - The competition between ByteDance's Seedance 2.0 and Kuaishou's new version "Keling 3.0" highlights the rapid evolution of AI video models, with both companies pushing the boundaries of video production technology [2] - The current year is recognized as a pivotal moment for AI application deployment, with a strong demand for robust and stable domestic AI video generation models [2] Group 2: Industry Concerns and Challenges - The rise of Seedance 2.0 has sparked discussions about the ethical implications of AI usage, particularly concerning issues of copyright, privacy, and the potential for deepfakes [4][5][6] - Concerns have been raised about the risks associated with realistic AI-generated content, including the potential for misuse and the erosion of trust due to the proliferation of convincing fake videos [6] - The industry faces a critical juncture where the advancement of technology outpaces the establishment of regulatory frameworks, necessitating urgent attention to copyright protection, data usage, and content safety [6]

摩根大通指出，春节AI推广战背后，是用户习惯向聊天机器人迁移，推动Token消耗进入长期高增长。 预测中国Token消耗量年复合增速将达330%。投资焦点应放在 "二阶赢家"：直接受益的AI基础设施商 及广告业务相关公司。 摩根大通指出，虽然春节期间各大科技巨头掀起了激烈的AI应用推广战，但这只是表面现象。透 过"谁将赢得AI应用大战"的短期博弈，市场应关注更深层的趋势：消费者获取信息和消费内容的方式 正在发生结构性改变，这将推动Token（令牌）消耗量开启一个长达多年的高速增长期。 在2026年春节，腾讯、阿里巴巴和百度将通过数十亿元人民币的补贴争夺用户心智。据追风交易台， 2月6日，摩根大通在最新发布的中国互联网与人工智能行业研报中分析认为，这些大型互联网平台投 入真金白银进行推广，是为加速用户从传统搜索转向聊天机器人，并培养智能体商业习惯。这一进程 实际上推升了推理量，从而加快了Token的消耗速度。目前的GPU算力需求过剩或供不应求的状况将 在未来几年持续。 该行预测，2025年至2030年，中国Token消耗量的年复合增长率将高达330%左右。基于此，摩根大通 认为目前判断AI应用端的胜负为时尚早， ...

都提了哪些代表性诉求呢？ 2月2日，云南省商务厅开展2026年第六期"坐诊""巡诊""上门问诊"电商平台专场暨政企沟通圆桌会议，围绕消费券、以旧换新等促消费活动，面对面为京 东集团、淘天集团、抖音集团、快手公司、拼多多集团等电商平台答疑解惑。 一起来看 "坐诊""巡诊""上门问诊"活动的企业 问： 2026年希望继续在消费品以旧换新、各类促消费（电商、餐饮、住宿等）领域深化合作，持续扩大场景，依托线上、线下渠道激发下沉市场消费活动。 答： 在2025年"有一种叫云南的生活·美食美宿美物消费券"活动的基础上，省商务厅2026年将继续投入促消费专项资金，持续开展餐饮、住宿消费券系列促消 费活动，打造"食在云南""游在云南"等消费新场景。同时，我们也积极支持企业与平台合作，加强营销，降低OTA平台费用，推动抱团发展。 按照等相关文件要求，省商务厅支持平台在消费品以旧换新、各类促消费领域发挥线上线下优势，将网点和服务下沉至农村市场，激发农村消费潜力。 问： 建议加大财政资金支持力度，统筹推进促消费与惠民生，对承压较大、未补贴行业的中小微企业提供支持，聚焦新热点，专项促进商品消费。 答： 2026年，省商务厅将按照扩内 ...

沪港通（南向）十大活跃成交公司 智通财经APP获悉，2026年2月10日当天，腾讯控股(00700)、阿里巴巴-W(09988)、长飞光纤光缆 (06869)位居沪港通（南向）成交额前3位，成交额分别为52.29 亿元、26.52 亿元、20.61 亿元；腾讯控 股(00700)、阿里巴巴-W(09988)、长飞光纤光缆(06869) 位居深港通（南向）成交额前3位，成交额分别 为42.37 亿元、21.69 亿元、12.08 亿元。 | 公司名称 | 成交金额 | 净买入额 | | --- | --- | --- | | 腾讯控股(00700) | 42.37 亿元 | -6.49 亿元 | | 阿里巴巴-W(09988) | 21.69 亿元 | -2.70 亿元 | | 长飞光纤光缆(06869) | 12.08 亿元 | +4.08 亿元 | | 中芯国际(00981) | 11.61 亿元 | -1.74 亿元 | | 泡泡玛特(09992) | 11.07 亿元 | -1.51 亿元 | | 美团-W(03690) | 10.28 亿元 | +1.83 亿元 | | 快手-W(01024) | 9 ...

Core Viewpoint - The article discusses the launch and impact of Seedance 2.0, an AI video generation model by ByteDance, highlighting its capabilities and the competitive landscape in the AI video sector [5][7][10]. Group 1: Seedance 2.0 Features and Impact - Seedance 2.0 can create high-quality videos from text or images in 60 seconds, featuring multi-scene narratives and maintaining consistency in characters and visual style [5][7]. - The model's unique multi-scene storytelling capability allows for the automatic generation of interconnected scenes, making it suitable for creating complete narrative sequences [7][8]. - Analysts predict that Seedance 2.0 will significantly reduce production costs and accelerate content creation cycles [9]. Group 2: Competitive Landscape - The AI video generation sector has become competitive, with companies like Kuaishou's Keling gaining recognition for their rapid commercialization, putting pressure on ByteDance [5][7][10]. - Kuaishou's Keling achieved significant commercial success, with AI revenue reaching 140 million yuan by December 2025, while ByteDance's previous models did not perform as well [12]. - Despite initial setbacks, ByteDance is focusing on integrating Seedance 2.0 into its ecosystem rather than positioning it as a standalone app, aiming to create a seamless user experience from inspiration to publication [14]. Group 3: Challenges and Future Directions - ByteDance faced challenges regarding the ethical implications of using real human likenesses in video generation, leading to the temporary suspension of certain features [10][11]. - The company aims to address user safety and regulatory concerns to avoid the pitfalls experienced by other models like Sora [15]. - The long-term strategy involves leveraging Seedance 2.0 within existing platforms like Douyin and Jingying to enhance user engagement and build a comprehensive creative ecosystem [14].

Group 1 - The current Hong Kong stock market is in a phase of oscillation and correction, with the Hang Seng Technology Index dropping from a peak of around 6000 points in mid-January to 5346.2 points by February 6, marking a weekly decline of 6.51%, the largest in recent weeks [1] - The adjustment within the sector shows significant differentiation, with semiconductor and internet leaders experiencing larger declines, while new energy vehicles and home appliances showed relative resilience, indicating that funds are concentrating on quality core assets rather than exiting the market entirely [1][2] - The report emphasizes that the current market conditions represent a "golden layout window" for investors, characterized by oversold valuations, counter-cyclical capital inflows, and improving fundamentals [1][10] Group 2 - Southbound capital has shown a "buy the dip" behavior, with a net inflow of 560.7 billion HKD in the week of February 6, the highest weekly net inflow in three months, indicating strong confidence from domestic investors in the Hong Kong technology sector [2] - The concentration of capital flows has increased, with technology ETFs becoming key tools for domestic investors, reflecting a shift from traditional high-dividend sectors to technology growth sectors [2][3] - The report notes that the Hang Seng Technology Index's PE (TTM) is at 22.1 times, significantly below its historical average of 32.1 times and the global comparable technology indices, highlighting a valuation discount of over 35% [4] Group 3 - The report identifies four solid support dimensions for the Hang Seng Technology Index: technical, valuation, capital, and fundamental aspects, which collectively create a "margin of safety" for the sector [3] - The technical indicators show that the index is severely oversold, with a strong support level around 5400 points, which has not been effectively breached despite recent declines [3][4] - The fundamental outlook is bolstered by the sector's deep integration with the AI wave, with over 70% of the index's components related to AI, indicating strong growth potential as the industry transitions from R&D to commercialization [6][7] Group 4 - The report attributes the recent decline in the Hang Seng Technology Index to short-term emotional disturbances rather than a reversal of fundamental trends, driven by external tightening expectations, internal profit-taking, and unfounded rumors [7][8] - It emphasizes that the current market downturn is a valuable opportunity for investors to acquire quality assets, as the emotional "panic low" often represents a "golden buying point" [9][10] - The report suggests a strategy of "buying in batches and holding long-term," focusing on core stocks that are rapidly commercializing AI applications and have stable cash flows [9][10]

Core Insights - Kuaishou has officially announced a partnership with CCTV's Spring Festival Gala, utilizing live streaming, on-demand, and short video formats to present the 2026 gala content, with users able to receive cash red envelopes through interaction [1] - The competition for user engagement during the Spring Festival has shifted significantly, with major companies like Tencent, Baidu, and Alibaba investing a total of at least 4.5 billion yuan in cash red envelopes for AI product user acquisition [2][4] - This year's marketing strategy marks a fundamental shift in focus from mobile payment and short video traffic to positioning in the AI era, indicating a new competitive landscape [4] Group 1: Red Envelope War Evolution - The red envelope tradition has evolved through four distinct phases over the past decade, starting with the "payment entry competition" phase from 2015 to 2018, where Tencent and Alipay battled for dominance [5][6] - The second phase from 2019 to 2023 focused on "traffic ecosystem expansion," with companies like Baidu, Kuaishou, and Douyin increasing red envelope amounts to drive user engagement and ecosystem growth [6] - The current phase from 2023 to 2026 is characterized by a decline in red envelope activities, with companies now prioritizing more direct marketing strategies and user conversion [6] Group 2: AI Integration and Strategic Positioning - The 2026 red envelope activities are deeply integrated with AI products, requiring users to interact with AI assistants to earn rewards, marking the beginning of the "AI entry positioning phase" [6][10] - Major companies are investing heavily in AI to secure a foothold in the rapidly growing AI consumer market, projected to reach $1.3 trillion by 2030, with an annual growth rate exceeding 35% [12] - The Spring Festival serves as a critical opportunity for companies to establish user habits and expand their user base, as it is the only time of year that can achieve nationwide reach [15] Group 3: Challenges and User Retention - Despite the significant investments, companies face challenges related to user retention, as past experiences show that cash incentives often lead to low long-term engagement [21][23] - The quality of user interaction data is also a concern, as simplified motivations for engagement can lead to poor data quality, which negatively impacts AI model performance [23][24] - Ultimately, the success of AI assistants will depend on their inherent value and ability to solve real user problems, rather than solely on financial incentives [24]