Investment Rating - The report maintains an "Outperform" rating for the media industry, indicating an expected increase of over 10% relative to the CSI 300 index in the next six months [1][37]. Core Insights - The report highlights a decrease in the allocation of public funds to media sector heavyweights, with a total market value of 40.569 billion yuan at the end of Q4 2025, down 31.70% from Q3 2025 [6][10]. - The gaming sector continues to see increased allocation, with a market value of 30.206 billion yuan, representing 74.46% of the total media sector allocation, marking a 1.14 percentage point increase [11][15]. - The report notes a concentration of investment in top gaming companies, with eight out of the top ten heavyweights being gaming firms, reflecting a high level of institutional interest [20][21]. Summary by Sections Heavyweight Stock Allocation - The allocation of public funds to media heavyweights has decreased, with a total market value of 40.569 billion yuan, down 188.25 billion yuan from Q3 2025, resulting in a 31.70% decline [6][10]. - The allocation ratio for the media sector is approximately 1.22%, down 0.56 percentage points from the previous quarter [10][11]. Gaming Sector Performance - The gaming sector's market value is 30.206 billion yuan, accounting for 74.46% of the total media allocation, with a 40.09% over-allocation ratio, the highest recorded [11][15]. - The top three heavyweights in the media sector are gaming, advertising, and film exhibition, with the gaming sector showing the most significant over-allocation [11][15]. Individual Company Focus - The top ten heavyweights in the media sector include major gaming companies such as Giant Network, Century Huatong, and Kaineng Network, with a notable shift in rankings from Q3 2025 [20][23]. - The report indicates a divergence in individual stock allocations, with some previously high-performing companies seeing reduced allocations, possibly due to profit-taking [35][36]. Investment Recommendations - The report suggests focusing on high-growth segments such as AI applications and gaming, which are expected to benefit from favorable policies and upcoming product launches in 2026 [35][36]. - Recommended companies for investment include 37 Interactive Entertainment, Perfect World, Kaineng Network, and others [35][36].

互联网行业对短剧的重视正不断提升。1月26日，在腾讯年会上，董事会主席马化腾再度谈及这一领 域。他表示，腾讯视频在2025年虽然爆款不多，需要给予成长耐心，但也直面了来自短剧的冲击。未 来，平台除了坚持高品质长视频投入，接下来也要做一些广告驱动的产品。 这已是马化腾连续第二年在内部年会上强调短剧的重要性。2025年初，马化腾首次公开谈及短剧，承认 了"短剧对长内容造成较大的冲击"，并明确坚持精品短剧战略方向，加大对短剧的投入。 短剧的崛起，悄然改变着视频行业的格局。2025年9月，红果免费短剧月活跃用户已达2.36亿，首次超 越B站，并大幅领先于优酷，快速跻身行业前四。尽管腾讯视频月活仍居第一，但后来者的迅猛追赶， 已带来真实压力。 值得注意的是，这股短剧热潮，早已溢出视频平台范畴，成为各类应用争夺用户注意力的共同选择。1 月27日，QuestMobile发布《中国互联网发展年鉴（2025-2026）》，报告显示，在互联网整体流量见顶 的背景下，2025年互联网巨头们不约而同地转向"降本增效"与"用户价值深耕"，而短剧正是提升用户停 留与黏性的有效工具。 "不仅是视频平台，淘宝、拼多多等电商平台、美团等生活服 ...

Core Viewpoint - The company is expected to report an adjusted net loss of 13.2 billion yuan in Q4 2025, with a revenue growth of 4% year-on-year to 91.9 billion yuan, resulting in an adjusted net loss margin of 14% [1] Group 1: Q4 2025 Performance Expectations - The company anticipates a core local business operating loss of 11.5 billion yuan, with an operating profit margin (OPM) of -17.8%, aligning with previous expectations [1] - In the food delivery segment, competition intensity has decreased during the off-season, with expected order volume growth slowing to 13% year-on-year; despite a reduction in average user expenditure loss compared to Q3 2025, it is still projected to exceed 2 yuan [1] - The flash purchase segment is expected to see a strong year-on-year order volume growth of 30%, with average losses per order less than 1 yuan, resulting in an OPM of -19.5% [1] - The in-store travel and accommodation segment is projected to maintain stable growth in gross transaction value (GTV) and revenue, but OPM is expected to decline to 25.6% due to competition from Douyin [1] Group 2: Competitive Landscape and Future Outlook - Entering 2026, competition uncertainty remains, particularly in the food delivery sector, where focus is shifting towards high-ticket markets and non-food retail; the company aims to strengthen consumer recognition of its user experience advantages [2] - Regulatory interventions against unfair competition are expected to curb irrational competitive behaviors in the industry, with a need to monitor the pace and specifics of these regulations [2] - Competitors are enhancing their agent capabilities and integrating into various life scenarios, with AI potentially becoming a variable affecting competition [2] - In the in-store travel and accommodation sector, competition is currently more rational compared to 2023, but attention is needed on Douyin's potential expansion into more verticals and Alibaba's increased investment in the in-store domain [2] Group 3: Profit Forecast and Valuation - The company maintains its adjusted net profit forecast for 2025 at -16.8 billion yuan, while lowering the 2026 forecast from 19.6 billion yuan to -9.7 billion yuan, and reducing the 2027 forecast by 34% to 29.9 billion yuan [2] - The company is rated to outperform the industry, with a target price of 125 HKD, corresponding to a 23x adjusted P/E for 2027E and a 28% upside potential; the current price corresponds to an 18x adjusted P/E for 2027E [2]

新京报贝壳财经讯（记者陈维城）马年春节临近，美团旅行1月27日发布数据显示，2026年春运期 间，"反向过年"的车票预订量增长明显。2月初至2月中下旬，"反向过年"的机票预订量同比增长84%。 春节假期的火车票虽未开售，预约单量也增长过半。从机票的预订情况看，"反向过年"Top10热门目的 地为北京、上海、成都、重庆、广州、深圳、昆明、西安、杭州、天津。 "反向过年"出行流向一、二线城市或小众目的地，因票源充足，票价普遍比返乡方向低30%至50%，且 错峰出行能避开拥堵。美团旅行数据显示，春节期间，目的地为揭阳的机票预订量同比增长166%，主 要客源来自南京、上海、成都、杭州、宁波等地；受"英歌舞"等非遗项目带动，揭阳文旅热度同比飙升 517%。 避寒游和冰雪游在春节依旧火热，据美团旅行数据，春节期间，哈尔滨的交通预订增长162%，上海、 北京、杭州、成都、深圳、广州、南京、济南等地游客选择在哈尔滨过大年。也有不少昆明、三亚等地 暖冬游，美团旅行数据显示，机票预订量均同比增长至少5倍。 根据国铁集团通知，2026年春运从2月2日开始至3月13日结束 ，为期40天 。美团旅行数据显示，春节返 乡高峰集中在2月1 ...

格隆汇1月27日｜美团旅行数据显示，2026年春运期间，"反向过年"的车票预订量增长明显。2月初至2 月中下旬，"反向过年"的机票预订量同比去年增长84%。春节假期的火车票虽未开售，预约单量也增长 过半。从机票的预订情况看，"反向过年"Top10热门目的地为北京、上海、成都、重庆、广州、深圳、 昆明、西安、杭州、天津。 ...

Core Insights - The Chinese internet advertising industry has transitioned from a phase of "incremental traffic acquisition" to a focus on "efficiency extraction from existing resources" [1][2] - The new rule emerging from this differentiation is that technology determines efficiency, efficiency drives revenue, and ecosystem shapes the landscape [2] Group 1: Advertising Revenue Performance - Alibaba's advertising revenue for Q3 2025 reached 789.27 billion yuan, a 10% year-on-year increase and a slight 2.1% quarter-on-quarter growth, maintaining its leading position in the industry [5] - Pinduoduo's online marketing service revenue was 533.48 billion yuan, an 8% year-on-year increase but a 1.2% quarter-on-quarter decline, indicating a strategic focus on long-term ecosystem development [6][7] - Tencent's marketing service revenue grew by 21% to 362 billion yuan, showcasing the effectiveness of its technology-driven approach [7][8] - JD.com's market and marketing revenue increased by 23.7% to 256.88 billion yuan, driven by the growth of its food delivery business and AI-enabled advertising solutions [10] - Bilibili's advertising revenue reached 25.7 billion yuan, with a 23% year-on-year growth, attributed to the maturation of its user base [11] Group 2: Challenges Faced by Mid-Tier Platforms - Baidu's online marketing revenue fell by 18.6% to 153 billion yuan, primarily due to budget cuts from advertisers and the restructuring of search scenarios by AI [12][14] - Zhihu's advertising revenue declined by 26.19%, reflecting a mismatch between its high-knowledge user base and consumer conversion needs [15] - Automotive media service revenue for Che168 dropped by 8.59%, as traditional advertising models struggle against the evolving strategies of new energy vehicle companies [16] Group 3: Industry Trends and Future Outlook - The differentiation in advertising revenue among internet companies in Q3 2025 signifies a reconstruction of internet marketing value logic, focusing on traffic depth, transaction closure, and technology adaptation [16] - Platforms achieving growth typically exhibit a combination of extensive traffic, ecosystem closure, and deep integration of AI technology, while declining platforms often lack these comprehensive advantages [16] - The future of internet marketing will prioritize platforms that can achieve ecosystem synergy, embedded technology, and full-link value delivery, moving away from traditional single-channel models [16]

本文源自：市场资讯 国家知识产权局信息显示，北京三快在线科技有限公司取得一项名为"出入口标注和路线规划方法、装 置、介质及电子设备"的专利，授权公告号CN113360787B，申请日期为2020年3月。 天眼查资料显示，北京三快在线科技有限公司，成立于2011年，位于北京市，是一家以从事互联网和相 关服务为主的企业。企业注册资本504577万美元。通过天眼查大数据分析，北京三快在线科技有限公司 共对外投资了10家企业，参与招投标项目303次，财产线索方面有商标信息12条，专利信息5000条，此 外企业还拥有行政许可35个。 声明：市场有风险，投资需谨慎。本文为AI基于第三方数据生成，仅供参考，不构成个人投资建议。 作者：情报员 ...

Group 1 - The top short-selling ratios are recorded for China Resources Beer (100.00%), Anta Sports (100.00%), and Li Ning (100.00%) [1][2] - The highest short-selling amounts are for Pop Mart (1.209 billion), Xiaomi Group (1.075 billion), and Alibaba (0.974 billion) [1][2] - The highest deviation values are for CRRC (42.51%), Li Ning (38.82%), and Ping An Insurance (30.07%) [1][2] Group 2 - The top short-selling amounts list includes Pop Mart (1.209 billion), Xiaomi Group (1.075 billion), and Alibaba (0.974 billion) with respective short-selling ratios of 28.53%, 19.43%, and 8.66% [2] - The top short-selling ratio rankings show China Resources Beer, Anta Sports, and Li Ning all at 100.00% with short-selling amounts of 19.28 thousand, 9.50 thousand, and 10.09 thousand respectively [2] - The deviation values indicate that CRRC has a significant deviation of 42.51%, followed by Li Ning at 38.82% and Ping An at 30.07% [2][3]

Market Overview - The Hang Seng Index (HSI) closed at 26,752.51, down by 13.01 points or 0.05% as of January 26, 16:00 Eastern Time [1] - The index reached a high of 26,826.45 and a low of 26,622.25 during the trading session, with a trading volume of 35.7947 million [1] - The 52-week high for the index is 27,275.90, while the 52-week low is 19,335.70, indicating a trading range of 0.76% [1] Blue-Chip Stocks Performance - HSBC Holdings closed at HKD 132.695, up by 1.29% compared to the Hong Kong market close [2] - Tencent Holdings closed at HKD 600.708, reflecting a slight increase of 0.2% from the Hong Kong market close [2] - Alibaba Group (BABA) saw a decline of 1.96%, closing at HKD 165.200 [3] - Xiaomi Group (01810) decreased by 2.81%, closing at HKD 35.220 [3] - AIA Group (01299) remained unchanged at HKD 83.050 [3] Notable Stock Movements - New World Development (00016) experienced a significant increase of 3.93%, closing at HKD 119.000 [3] - Kuaishou Technology (01024) fell by 3.26%, closing at HKD 78.600 [3] - JD.com (09618) rose by 1.05%, closing at HKD 116.000 [3] - Ctrip Group (09961) increased by 1.40%, closing at HKD 492.200 [3]

Core Insights - Ping An Health has deepened its collaboration with Meituan and Dingdang Kuaiyao, launching the "Lightning Delivery Service" on its apps, aiming to enhance the drug purchasing experience and service efficiency through supply chain integration and data connectivity [1][4] Group 1: Service Enhancement - The upgraded drug service network aims to optimize the purchasing experience and service timeliness, promoting an integrated service model of "health + insurance + pharmaceuticals" [1][4] - The collaboration allows for extensive coverage of offline pharmacies and intelligent storage resources, significantly expanding the range of available medications, particularly for common and chronic diseases [2][6] - The service includes a 24/7 online consultation and medication advice from a professional doctor team, creating a seamless one-stop online drug purchasing experience [2][6] Group 2: Targeted Client Solutions - The service upgrade extends quality and convenient pharmaceutical services to commercial insurance and corporate scenarios, aiming for precise health service value delivery [3][7] - The integration of pharmaceutical services with insurance guarantees allows clients to access drug delivery services directly through designated apps while enjoying online consultations and chronic disease management [3][7] - Employees of corporate clients under Ping An Group can utilize health accounts for quick drug delivery and online consultation services, enhancing workplace health and satisfaction [3][7] Group 3: Strategic Vision - The collaboration is a key initiative for building a comprehensive service network, focusing on connecting services to various delivery points, including homes and enterprises [4][8] - The company aims to leverage technology as a core driver for continuous innovation and collaboration with partners, striving to create a more accessible and reliable smart healthcare service network [4][8]