北京商报讯（记者 刘一博 冯若男）10月25日，新华财经消息，茅台集团10月25日召开大会宣布重大人 事调整，张德芹不再担任茅台集团董事长职务，另作他任。贵州省能源局局长陈华接任茅台集团董事 长。 ...

【#陈华接任茅台董事长#，知情人士：等官宣】 据新华财经消息，记者从相关部门获悉，10月25日上午，茅台集团召开大会宣布重大人事调整：张德芹 不再担任茅台集团董事长职务，另作他任。贵州省能源局局长陈华接任茅台集团董事长。 另据贵州茅台官微消息，10月20日，贵州省国资委党委书记、主任刘永升带队到茅台集团调研并组织召 开座谈会，深入了解企业生产经营状况，为推动茅台高质量发展靶向施策、精准赋能。 调研中，刘永升一行在茅台集团原董事长张德芹等陪同下，实地调研了茅台包装车间、中国酒文化城、 茅酒之源和勾贮中心等地，全方位了解茅台工艺执行、生产运营和文化建设情况。 另据智通财经报道，针对业内传言"茅台集团即将换帅"，今日一位接近茅台的知情人士回应称："等官 宣。"张德芹目前担任茅台集团董事长，同时也担任上市公司贵州茅台董事长。 据贵州省能源局官网信息，陈华，男，彝族，1972年3月生，中共党员。 ...

贵州省能源局长陈华空降茅台集团 新帅如何应对新周期？ 和之前几次换帅一样，这次依然来得很突然。距离张德芹2024年4月末回归掌舵茅台，此次再次换 帅仅过了一年半时间。 工科出身的陈华，此前长期在贵州能源体系工作，来到茅台前担任贵州省能源局党组书记、局长， 机关党委书记。 陈华1972年3月出生，贵州盘州人，工程硕士学位，中国矿业大学矿业工程领域专业毕业。1994 年，他从盘江矿务局土城矿采助工干起，此后十多年一直在当地和煤矿打交道。 一直到2012年，他升任贵州盘江集团副总经理，职业生涯开始转变。2014年，长期有煤矿一线经历 的陈华调任贵州省安全生产监督管理局党组成员、副组长，同年下半年开始担任六盘水市副市长。 2017年，陈华担任贵州盘江国有资本运营有限公司总经理，这家国企是贵州整合省内四大国有煤企 的大型能源集团，而其历史正可追溯至早期的盘江矿务局。 在行业人士来看，陈华空降茅台，是贵州省再次希望强化对茅台控制的体现。 以下为陈华的个人履历： 【中国白酒网】10月25日下午，新华财经报道称，25日上午茅台集团召开大会宣布重大人事调整： 张德芹不再担任茅台集团董事长职务，贵州省能源局局长陈华接任茅台集团董 ...

Core Viewpoint - The recent leadership change at Kweichow Moutai Group, with the appointment of Chen Hua as chairman, reflects ongoing adjustments within the company amidst a challenging environment for the liquor industry [1][3]. Group 1: Leadership Changes - Kweichow Moutai Group has changed its chairman for the fourth time in five years, with Chen Hua replacing Zhang Deqin, who served for about a year and a half [1][3]. - Chen Hua, born in 1972, has a background in local government and energy sectors, lacking direct experience in the liquor industry [1][4]. Group 2: Zhang Deqin's Tenure - During Zhang Deqin's leadership, Moutai implemented measures to stabilize its market position, including increasing direct sales to 45% and improving relationships with distributors [3]. - Under Zhang's tenure, Moutai achieved a revenue of 91.094 billion yuan in the first half of 2025, a year-on-year increase of 9.16%, and a net profit of 45.403 billion yuan, up 8.89% [3]. Group 3: Industry Context - The liquor industry is currently undergoing a deep adjustment, with declining prices and a challenging market environment [4]. - The new chairman faces significant challenges, including stabilizing core product prices and balancing sales channel profitability amid ongoing industry pressures [4].

Core Points - Moutai Group announced a significant personnel change, with Zhang Deqin stepping down as chairman and Chen Hua appointed as the new chairman [1][2] - Chen Hua has a background in various governmental roles, including serving as the director of the Guizhou Provincial Energy Bureau since March 2022 [2] - Zhang Deqin's tenure as chairman lasted only a year and a half, having taken the position in April 2024 [2][3] Company Performance - Guizhou Moutai's revenue growth has shown signs of slowing down, with a reported revenue of 91.094 billion yuan for the first half of 2025, marking a year-on-year increase of 9.16% [4] - The net profit attributable to shareholders for the same period was 45.403 billion yuan, reflecting an 8.89% year-on-year growth [4] - This growth rate represents the first single-digit increase in revenue since 2015 and the lowest net profit growth since 2021 [4]

名酒批价持续波动甚至出现"软着陆"迹象，白酒行业业绩任务普遍承压之际，贵州茅台"一把手"发生变更。 10月25日，多家媒体报道，茅台集团召开会议宣布人事调整。张德芹不再担任茅台集团董事长职务，另作他任。 贵州省能源局局长陈华接任茅台集团董事长。 回顾张德芹就任茅台集团董事长近一年半的履历，直营和经销渠道投放的平衡，控量稳定飞天茅台批价、减少茅 台品牌被稀释的干扰，是其主要工作。 时间回到2024年4月，其刚上任时首个公开动作，系率队到制酒车间和勾贮车间，实地调研茅台酒生产质量情况。 一周后，茅台集团召开老领导座谈会。会上关于"质量是根本，要高度重视生产质量。""要平衡好传承与创新的关 系。""要敬畏市场，服务好经销商与消费者。"等发言成为焦点。 次日的茅台2023年度业绩线上说明会上，茅台管理层透露，截至2023年末，i茅台累计实现不含税收入达342.57亿 元，为公司创造了良好的经济效益。未来公司会根据平台销售情况适时调整投放策略。至于是否要推进直销，公 司彼时也表态，将继续努力促进各渠道间协同平衡，不断优化渠道生态系统。 当年5月中旬，张德芹在杭州主持召开贵州茅台浙闽苏三省经销商座谈会。表态"经销商是茅台 ...

Core Insights - The concept of "super brands" is dynamic and evolves with consumer expectations and market conditions [2][5] - The transition from "buying domestic products" to "daily consumption of domestic brands" raises questions about what defines a "Chinese super brand" in a competitive landscape [3][6] - The growth logic of domestic brands is diversifying, moving beyond price competitiveness to focus on cultural resonance and technological innovation [6][9] Brand Evolution - In the past, "super brands" were defined by visibility and market dominance, but today they must establish a deeper connection with consumers [5][6] - The current market demands brands to have both "hard technology" and "soft power" to succeed [6][9] Trends Defining Future Super Brands - **Trend 1: Influence as a Core Asset** The focus has shifted from mere visibility to being chosen by consumers, emphasizing the importance of brand value in consumer decision-making [9][10] - **Trend 2: Agile Growth Strategies** New brands are finding opportunities in niche markets by addressing specific consumer needs and adapting quickly to feedback, contrasting with the previous "big and comprehensive" approach [11][12] - **Trend 3: Cultural Resonance and Value Expression** Modern consumers seek brands that offer meaningful experiences and emotional connections, transforming products into vehicles for personal expression [12][13] Brand Rankings and Insights - The "Influential Brand List" highlights established brands like Moutai and Yili, showcasing their strong market presence and consumer recognition [16][19] - Emerging brands are also recognized for their growth potential, indicating a shift in consumer preferences towards brands that resonate culturally and emotionally [8][11] Research Methodology - The evaluation of brands was based on a combination of consumer survey data and retail performance metrics, providing a comprehensive view of brand influence in the market [44][45] - The collaboration between 36Kr and NielsenIQ aims to identify brands with long-term value and future impact, reflecting the evolving landscape of Chinese consumer goods [44][46]

（总台记者 陈春晓） 编辑 辛婧 据央视新闻消息，记者从贵州省相关部门获悉，10月25日上午，茅台集团召开大会宣布人事调整：陈华 同志任茅台集团党委书记。张德芹同志不再担任茅台集团党委书记。 ...

潮新闻客户端 记者 俞叶波 据新华财经消息，10月25日上午，茅台集团召开大会宣布重大人事调整，张德芹不再担任茅台集团董事长职务，贵州省能源局局长陈华接任该职务。 | | 贵州茅台 | | | C | | --- | --- | --- | --- | --- | | | 600519 融 沪股通 L1 | | | | | 1450.00 2 | 1478.88 市值 1.82万亿 量比 | | | 1 | | ਵਿ | 1449.34 | | 流通 1.82万亿 换 | 0.3 | | -17.98 -1.22% 开 | | 55.79 | 1467.95 市盈 20.19 额 | | | 相关 ETF 2 | | | 消费ETF龙头 -0.99% 含贵州茅台 10.7% | | | 同在顺 博诺 | | | 将于2025-10-30披露《2025年三季报》 | | | 分时 | 日K | 周Ｋ | 更多。 月K 五日 | | 股价方面，贵州茅台（600519）从年内3月1630元的高点下滑，截至10月24日收盘价为1450元，年内跌幅超10%，市值回落至约1.82万亿元。 张德芹于2024年4月正式出任茅 ...

贵州省能源局局长陈华接任茅台集团董事长，张德芹离任。 多方人士认为，茅台稳价失败可能是张德芹离任的主要原因之一。茅台集团一直处于酒业风向标顶端，谁来干都不是一件轻松的活儿，高频率的换帅，已有 多位"一把手"因在位期间不当行为导致"出局"，新任同样面临巨大的考验与挑战。 另传传，习酒集团总经理钟方达被带走调查。待官方确认。茅台，习酒，这老大贵州酒的顶梁柱，能稳进驶向未来吗？只有让时间给予我们答案。（图据网 络，侵删） 宽窄研究院 茅台将再度换帅！谁来接任？ 据相关方面消息已传出，10月24日，茅台集团召开大会宣布重大高层人事调整： ...