| 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 603630 | 拉芳家化 | 22.66 | 3.00% | 6.44万 | | 1.44亿 | | 300957 | 贝泰妮 | 45.69 | 1.83% | 4.35万 | | · 1.97亿 | | 002243 | 力合科创 | 8.36 | 1.33% | 19.12万 | | 1.59亿 | | 002094 | 青岛金王 | 8.71 | 0.93% | 1 32.81万 | | 2.85亿 | | 300886 | 《星彩 | 29.30 | 0.83% | 2.08万 | | 6075.58万 | | 300849 | 锦盛新材 | 13.23 | 0.61% | 4.20万 | | 5526.81万 | | 603605 | 班莱雅 | 82.49 | 0.51% | 3.52万 | | 2.90亿 | | 300955 | 嘉亨家化 | 21.05 | 0.48% | 5.21万 | | 1.10亿 | | ...

通过天眼查大数据分析，珀莱雅化妆品股份有限公司共对外投资了37家企业，参与招投标项目17次，知 识产权方面有商标信息1203条，专利信息416条，此外企业还拥有行政许可49个。 资金流向方面，今日主力资金净流入3285.39万元，占比成交额11.33%。其中，超大单净流入1782.29万 元、占成交额6.14%，大单净流入1503.10万元、占成交额5.18%，中单净流出流出3935.36万元、占成交 额13.57%，小单净流入649.97万元、占成交额2.24%。 金融界消息 截至2025年8月5日收盘，珀莱雅（603605）报收于82.49元，上涨0.51%，换手率0.89%，成 交量3.52万手，成交金额2.90亿元。 天眼查商业履历信息显示，珀莱雅化妆品股份有限公司，成立于2006年，位于杭州市，是一家以从事化 学原料和化学制品制造业为主的企业。企业注册资本39624.7606万人民币，实缴资本39624.6981万人民 币。公司法定代表人为侯军呈。 珀莱雅最新一期业绩显示，截至2025一季报，公司营业总收入23.59亿元、同比增长8.13%，归属净利润 3.90亿元，同比增长28.87%，扣非净利润 ...

Global Market Overview - The Hang Seng Index closed at 24,508, down 1.60% for the day but up 45.32% year-to-date [1] - The Shanghai Composite Index closed at 3,573, down 1.18% for the day and up 20.11% year-to-date [1] - The U.S. Dow Jones closed at 44,131, down 0.74% for the day and up 17.09% year-to-date [1] Hong Kong Stock Performance - The Hang Seng Financial Index closed at 44,485, down 1.37% for the day and up 49.16% year-to-date [2] - The Hang Seng Real Estate Index closed at 18,268, down 2.31% for the day and down 0.33% year-to-date [2] Chinese Stock Market Insights - The Chinese stock market saw a rebound, with sectors like materials, information technology, and finance leading gains, while telecommunications and consumer staples lagged [3] - A total of 1.96 million new A-share accounts were opened in July, a 71% year-on-year increase [3] - The People's Bank of China indicated a preference for a strong RMB policy, with personal stock trading income remaining tax-exempt [3] Investment Opportunities - Geely Automobile (175 HK) is rated as a buy with a target price of 24.00, representing a 34% upside potential [4] - Luckin Coffee (LKNCY US) is rated as a buy with a target price of 44.95, indicating a 21% upside potential [4] - Tencent (700 HK) is rated as a buy with a target price of 660.00, suggesting a 22% upside potential [4] Sector Analysis - The equipment manufacturing sector, represented by companies like Sany International (631 HK) and Zoomlion (1157 HK), shows strong buy ratings with target prices indicating significant upside potential [4] - The semiconductor sector, including companies like Horizon Robotics (9660 HK) and Beike Micro (2149 HK), is also rated as a buy, reflecting optimism in technological advancements [4]

Investment Rating - The industry investment rating is "Buy" for companies with strong functional attributes and emotional consumption characteristics, particularly those with good digital infrastructure [4][9]. Core Insights - The report emphasizes that digital capabilities will become a core competitive advantage for consumer goods companies in the future [3]. - The domestic market is expected to continue experiencing consumption differentiation, with intense competition among existing players. Local brands with strong functional and emotional attributes are likely to perform better [4][9]. - The report highlights the importance of digitalization and artificial intelligence as strategic focuses for overseas consumer brands, which are increasingly investing in product innovation and operational efficiency [9]. Summary by Sections Industry Overview - The textile and apparel industry is undergoing transformation, with a focus on brands that possess genuine brand power [8]. - Traditional luxury brands are facing sales pressure in the Chinese market, with many reporting declines in sales [9]. Investment Recommendations - The report suggests focusing on companies in the outdoor sports, beauty, and jewelry sectors that exhibit strong functional attributes and emotional consumption characteristics, such as Anta Sports, Bosideng, and Proya [4][9]. - The report notes that brands with strong efficacy and emotional value continue to see good growth in the Chinese market, contrasting with the struggles of traditional luxury brands [9]. Market Dynamics - The report indicates that the Asia-Pacific market, particularly China, accounts for a significant portion of overseas brands' revenue, making localization strategies essential for these brands [9]. - The report also mentions that the application of digitalization and AI is becoming increasingly important for enhancing product innovation and consumer engagement [9].

Core Insights - The beauty industry is experiencing an unprecedented surge in celebrity endorsements, with over a hundred announcements in the first half of 2025, indicating a shift towards a "short and quick" marketing strategy [1][4][34] - The reliance on celebrity endorsements has intensified, with brands struggling to define their identity while depending heavily on star power for sales [1][34] Group 1: Trends in Celebrity Endorsements - The endorsement landscape has become fragmented, with brands seeking to reach broader audiences by employing multiple types of endorsements such as "ambassadors" and "friends" [3][4] - A significant portion of endorsements (approximately 21%) are categorized as "ambassadors" and "friends," while 24% belong to niche endorsements [4] - The trend of celebrities endorsing multiple brands has become common, leading to frequent "overlap" where one celebrity represents various products across different categories [18][28] Group 2: Impact of Endorsements on Product Launches - Nearly 90% of celebrity endorsements are closely tied to new product launches, serving as a key promotional strategy for brands [15][34] - The beauty industry is witnessing a rise in endorsements for niche categories like fragrances, with brands like Jo Malone and Mugler actively engaging younger celebrities to enhance their market presence [22][28] Group 3: Market Dynamics and Brand Strategies - The beauty sector is under pressure to deliver quick results, leading to a focus on celebrity endorsements as a rapid solution for driving sales and traffic [35][37] - The internal pressure for performance metrics has resulted in brands increasingly relying on celebrity endorsements as a primary strategy for achieving sales targets [37][38] - The current market environment has made it more cost-effective for brands to secure endorsements in the first half of the year, as prices for celebrities have decreased due to oversupply and market fluctuations [43][44] Group 4: Evolution of Endorsement Strategies - The nature of endorsements has shifted from long-term brand-building partnerships to short-term sales-driven campaigns, with contracts often lasting only 3-6 months [47][50] - Brands are now prioritizing celebrities based on their ability to drive sales rather than their alignment with brand values, marking a significant change in endorsement criteria [47][50] - The rise of athlete endorsements is notable, as brands seek to leverage the authenticity and positive image associated with sports figures [28][31] Group 5: Future Directions for Brands - To build lasting consumer relationships, brands must move beyond reliance on celebrity endorsements and focus on creating emotional connections and community engagement [58][61] - Strategies such as IP collaborations, content production, and enhanced customer relationship management are essential for fostering long-term brand loyalty [58][59] - The shift from a "celebrity-centric" approach to a "community-centric" model may provide a more sustainable path for brands to connect with consumers [61]

Investment Rating - The investment rating for the retail industry is "Positive" (maintained) [1] Core Views - The report highlights the strong performance of domestic brands in the skincare and cosmetics sectors on platforms like Douyin, with significant market share gains [5][25][28] - The report emphasizes the importance of emotional consumption trends driving growth in various retail segments, particularly in jewelry, cosmetics, and offline retail [30][31] Summary by Sections Retail Market Overview - The retail industry index decreased by 2.22% during the week of July 28 to August 1, 2025, underperforming the Shanghai Composite Index by 1.28 percentage points [7][14] - The professional chain segment showed the largest increase among retail sub-sectors, while the jewelry sector led the year-to-date performance with a 25.38% increase [17][20] Key Industry Dynamics - In July, Douyin's skincare brand Han Shu ranked first, with domestic brands occupying 15 out of the top 20 spots in the skincare category [25][28] - The cosmetics sector also saw domestic brands excel, with 19 out of the top 20 positions in the makeup category, driven by cushion products and other high-demand items [28][29] Investment Recommendations - Investment focus areas include: - **Jewelry**: Recommend brands with differentiated product offerings like Laopuhuang and Chaohongji [30][33] - **Offline Retail**: Highlight companies like Yonghui Supermarket and Aiyingshi that are adapting to consumer trends [30][31] - **Cosmetics**: Emphasize domestic brands with strong market positions such as Maogeping and Pola [31][32] - **Medical Aesthetics**: Focus on companies with unique product lines like Aimeike and Kedi-B [31][32] Company-Specific Insights - **Laopuhuang**: Achieved revenue of 8.506 billion yuan (+167.5%) and a net profit of 1.473 billion yuan (+253.9%) in FY2024, with strong growth expected in H1 2025 [32] - **Yonghui Supermarket**: Reported a revenue of 17.479 billion yuan (-19.3%) and a net profit of 148 million yuan (-80.0%) in Q1 2025, with ongoing transformation efforts [32] - **Maogeping**: Recorded a revenue of 3.885 billion yuan (+34.6%) and a net profit of 881 million yuan (+33.0%) in FY2024, indicating strong brand momentum [32]

Investment Rating - The report suggests a positive outlook for domestic brands and a recovery for international beauty brands in the Chinese market, indicating potential investment opportunities in the cosmetics and medical beauty sectors [2][3]. Core Insights - The cosmetics and medical beauty sector underperformed the market, with the Shenwan Beauty Care Index declining by 3.3% from July 25 to August 1, 2025, while the Shenwan Cosmetics Index fell by 2.6% [3][4]. - Domestic brands showed strong growth during the off-season, with notable increases such as Han Shu up 58%, Proya up 23%, Marubi up 72%, and Kefu Mei up 28%, indicating resilience in the market [7][17]. - International beauty brands, represented by L'Oréal, are recovering in the Chinese market, with a 3% growth in Q2 2025, supported by promotional events like the 618 shopping festival [7][24]. - The report highlights the success of Lin Qingxuan, a high-end domestic skincare brand, which saw revenue grow from 690 million yuan in 2022 to 1.21 billion yuan in 2024, showcasing the potential of domestic brands [13][14]. Summary by Sections Industry Performance - The beauty and medical aesthetics sector has shown weaker performance compared to the overall market, with specific indices declining [3][4]. - The report notes that the cosmetics market is transitioning from quantity to quality, with a significant increase in e-commerce sales, which accounted for 47% of cosmetics sales in 2024, up from 22% in 2016 [9][30]. Key Company Highlights - L'Oréal's sales in China for H1 2025 reached approximately 186.19 billion yuan, with a 3% year-on-year increase, indicating a recovery in the Chinese market [24]. - Procter & Gamble reported a record net sales of approximately 604.95 billion yuan for the 2025 fiscal year, with the beauty segment achieving a net sales of approximately 107.66 billion yuan, reflecting a 2% growth [25]. - Lin Qingxuan's product matrix includes 188 SKUs, with a focus on high-quality natural ingredients, and it has established a strong supply chain and distribution network [14][16]. Market Trends - The report emphasizes the growing market for high-end skincare products, with the market size expected to increase from 749 billion yuan in 2019 to 1,144 billion yuan by 2024, indicating a compound annual growth rate (CAGR) of 13.8% [14][15]. - The domestic brands are gaining market share, with the top ten brands in the skincare market now evenly split between domestic and international brands, reflecting a shift in consumer preferences [30][31].

（原标题：美容护理行业本周跌3.30%，主力资金净流出8.22亿元） 美容护理行业资金流向排名 | 代码 | 简称 | 一周涨跌幅（%） | 一周换手率（%） | 主力资金流量（万元） | | --- | --- | --- | --- | --- | | 300896 | 爱美客 | -3.67 | 7.50 | -16152.43 | | 300888 | 稳健医疗 | -5.58 | 23.81 | -9903.50 | | 002094 | 青岛金王 | -3.69 | 34.44 | -8144.37 | | --- | --- | --- | --- | --- | | 603605 | 珀莱雅 | -2.38 | 6.47 | -7231.63 | | 300957 | 贝泰妮 | -3.08 | 4.64 | -6270.02 | | 002511 | 中顺洁柔 | -3.18 | 10.53 | -4998.09 | | 688363 | 华熙生物 | -3.49 | 4.95 | -4676.63 | | 603630 | 拉芳家化 | -6.52 | 16.54 | -4086.99 | ...

本报记者 何文英 国家药监局数据显示，2024年化妆品抽检不合格率为3.2%。詹军豪认为，《办法》实施后这一比例有 望下降。"《办法》对企业的影响分化加剧，合规成本的提升将加速行业向规范化转型，市场将进一步 向具备研发与资金优势的头部企业聚集，新一轮行业洗牌势在必行。" 促进行业高质量发展 在监管高压下，头部企业的技术壁垒和资源整合优势凸显。Wind资讯数据显示，2024年14家美容护理 上市公司中，云南贝泰妮生物科技集团股份有限公司（以下简称"贝泰妮"）、珀莱雅化妆品股份有限公 司（以下简称"珀莱雅"）、鲁商福瑞达医药股份有限公司、上海家化联合股份有限公司、水羊集团股份 有限公司（以下简称"水羊股份"）研发费用名列前五，研发费用合计超9亿元，占14家美容护理上市公 司研发费用总和的73%。 充足的研发费用为新原料的研发提供了坚实的基础。例如，2024年贝泰妮有9款自研植物新原料参与化 妆品新原料备案。水羊股份相关负责人在接受《证券日报》记者采访时表示："2024年公司在植物提 取、生物合成、绿色化学3大核心原料研究平台上，重点开展了油茶神经酰胺等多个原料研究项目。其 中，发酵牡丹籽油采用'两段双相'发酵技术 ...

报告期内，2024年，稳健医疗应收账款增速高于营业收入增速，应收账款/营业收入比值持续增长，销 售毛利率下降，存货周转率持续下降。 2024年，爱美客营收、归母净利润增速明显放缓、多项盈利能力指标出现下滑，销售毛利率、净资产收 益率均出现下滑。 2024年，贝泰妮增收不增利，多项盈利能力指标出现下滑，销售毛利率、净资产收益率均出现下滑。除 此之外，公司多项营运能力评估指标也出现了下滑，如公司应收账款周转率、总资产周转率持续下滑。 专题：专题|2024年度A股CFO数据报告：美的集团钟铮年薪946万，比亚迪周亚琳896万 作为上市公司核心管理层关键成员，财务总监CFO的地位与作用至关重要。新浪财经《2024年度A股 CFO数据报告》显示，2024年A股上市公司财务总监CFO群体薪酬规模合计达42.70亿元，平均年薪为 81.48万元。值得关注的是，青松股份CFO汪玉聪从2018年5月起担任公司财务总监，任期内，青松股份 营收连续4年下降，归母净利润更是一度陷入亏损之中。 随着年报披露收官，美容护肤行业上市公司财务总监薪酬面纱也被揭开。据数据统计，美容护肤行业上 市公司年薪为77万元，其中为财务总监支付的最高年度 ...