国浩律师（杭州）事务所 关于 珀莱雅化妆品股份有限公司 2022 年限制性股票激励计划 之 法律意见书 地址：杭州市上城区老复兴路白塔公园 B 区 2 号、15 号国浩律师楼 邮编：310008 Grandall Building, No.2＆No.15, Block B, Baita Park, Old Fuxing Road, Hangzhou, Zhejiang 310008, China 电话/Tel: (+86)(571) 8577 5888 传真/Fax: (+86)(571) 8577 5643 电子邮箱/Mail：grandallhz@grandall.com.cn 网址/Website：http://www.grandall.com.cn 二〇二五年六月 国浩律师（杭州）事务所 法律意见书 回购价格调整及回购注销部分限制性股票 国浩律师（杭州）事务所 关于 珀莱雅化妆品股份有限公司 2022 年限制性股票激励计划 回购价格调整及回购注销部分限制性股票 之 法律意见书 致：珀莱雅化妆品股份有限公司 根据珀莱雅化妆品股份有限公司（以下简称"珀莱雅"或"公司"）与国浩 律师（杭州）事务所（以下简称 ...

| 证券代码：603605 | 证券简称：珀莱雅 | 公告编号：2025-032 | | --- | --- | --- | | 债券代码：113634 | 债券简称：珀莱转债 | | 珀莱雅化妆品股份有限公司（以下简称"公司"）第四届监事会第四次会议 通知于 2025 年 6 月 20 日以电子邮件方式送达全体监事，本次会议于 2025 年 6 月 26 日在公司会议室以现场方式召开。本次会议由监事会主席侯露婷女士主持， 会议应出席监事 3 人，实际出席监事 3 人。本次监事会会议的召集、召开符合《中 华人民共和国公司法》、《珀莱雅化妆品股份有限公司章程》的有关规定，决议 内容合法有效。 二、监事会会议审议情况 （一）审议通过《关于调整 2022 年限制性股票激励计划回购价格的议案》 监事会认为： 因公司 2024 年年度权益分派已于 2025 年 6 月实施完成，本次对公司 2022 年限制性股票激励计划回购价格进行调整，该调整方法、调整程序符合《上市公 司股权激励管理办法》及公司《2022 年限制性股票激励计划（草案）》（以下 简称"《激励计划》"）的规定，不存在损害公司及全体股东利益的情况。监事 会同 ...

| 证券代码：603605 | 证券简称：珀莱雅 | 公告编号：2025-031 | | --- | --- | --- | | 债券代码：113634 | 债券简称：珀莱转债 | | 珀莱雅化妆品股份有限公司 关于第四届董事会第五次会议决议的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 一、董事会会议召开情况 珀莱雅化妆品股份有限公司（以下简称"公司"）第四届董事会第五次会议 通知于 2025 年 6 月 20 日以电子邮件方式送达全体董事，本次会议于 2025 年 6 月 26 日在公司会议室以现场及通讯方式召开。本次会议由董事长侯军呈先生主 持，会议应出席董事 5 人，实际出席董事 5 人，公司监事、高级管理人员列席本 次会议。本次董事会会议的召集、召开符合《中华人民共和国公司法》、《珀莱雅 化妆品股份有限公司章程》的有关规定，决议内容合法有效。 具体内容详见公司同日于上海证券交易所网站（www.sse.com.cn）披露的《关 于回购注销部分股权激励限制性股票的公告》（公告编号：2025-034）。 表决结果： ...

证券代码：603605 证券简称：珀莱雅 可转债代码：113634 可转债简称：珀莱转债 债券受托管理人 二〇二五年六月 1 重要声明 本报告依据《公司债券发行与交易管理办法》（以下简称"《管理办法》"）《珀 莱雅化妆品股份有限公司公开发行 A 股可转换公司债券受托管理协议》（以下简 称"《受托管理协议》"）《珀莱雅化妆品股份有限公司公开发行 A 股可转换公 司债券募集说明书》（以下简称"《募集说明书》"）《珀莱雅化妆品股份有限公 司 2024 年年度报告》等相关公开信息披露文件、第三方中介机构出具的专业意 见等，由本期债券受托管理人中信建投证券股份有限公司（以下简称"中信建投 证券"）编制。中信建投证券对本报告中所包含的从上述文件中引述内容和信息 未进行独立验证，也不就该等引述内容和信息的真实性、准确性和完整性做出任 何保证或承担任何责任。 本报告不构成对投资者进行或不进行某项行为的推荐意见，投资者应对相关 事宜做出独立判断，而不应将本报告中的任何内容据以作为中信建投证券所作的 承诺或声明。在任何情况下，投资者依据本报告所进行的任何作为或不作为，中 信建投证券不承担任何责任。 2 | | | 珀莱雅化妆品股 ...

Group 1 - The core viewpoint of the news highlights a strong rebound in the consumer sector, particularly through the Consumer Leader ETF (516130), which saw a price increase of 0.81% [1] - The leading stocks in various consumer segments, such as machinery, retail, and consumer services, experienced significant gains, with Stone Technology and Chongqing Department Store both rising over 5% [1] - The People's Bank of China and six other departments issued guidelines to support and expand consumption, proposing 19 key measures to enhance consumer capacity and optimize the consumption environment [1][3] Group 2 - There is an increasing focus on consumption from higher authorities, with favorable policies emerging to boost the consumer sector, indicating a potential trend in the market [3] - The Consumer Leader ETF's underlying index has a price-to-earnings ratio of 17.26, which is at a low point compared to the past decade, suggesting a favorable long-term investment opportunity [3] - Analysts predict that consumption will be a significant driver of economic growth in 2025, with ongoing policy support expected to create new dynamics and scenarios in the consumer market [3]

Core Viewpoint - The acquisition of the functional skincare brand Baizhicui by the makeup brand Judo's parent company, Juyi Group, marks its official entry into the skincare sector, reflecting a broader trend of multi-brand and cross-category development in the beauty industry [1][2]. Category Expansion: Skincare/Makeup/Medical Devices - Skincare brands are primarily venturing into makeup and fragrance, while makeup brands are increasingly extending their reach into skincare [3][4]. - The mainstream choice for skincare brands entering the makeup market is to launch base makeup products, followed by fragrances [5]. Skincare Brands Entering Makeup Market - Notable brands like Proya, Han Shu, and Baique Ling have launched cushion products, while others like Natural Hall and Oushiman have introduced foundation products [5][6]. Skincare Brands Focusing on Medical Devices - Skincare brands are showing a strong interest in the medical device category, primarily launching products featuring recombinant collagen [6][7]. Makeup Brands Entering Skincare Market - Makeup brands are primarily focusing on masks as their first choice for skincare products, followed by serums and creams [8][9]. - The low technical requirements and acceptance of masks make them an attractive entry point for makeup brands [10]. Product Pricing Strategies - Skincare brands typically price their makeup products below 200 yuan, with many under 100 yuan, while makeup brands entering skincare tend to target mid to high-end price ranges [13][14]. - Medical device products from skincare brands have a wider pricing range, with some products priced as high as 300 yuan [13]. Market Performance - Sales figures for newly launched products vary significantly, with some brands achieving over 10,000 units sold, while others struggle to reach even 100 [15][16]. - For instance, the luxury caviar mask from Mao Ge Ping has sold over 100,000 units, contributing significantly to the brand's revenue [17]. Challenges in Cross-Category Development - The drive for cross-category development is largely due to rising traffic and customer acquisition costs, as well as the saturation of single-category growth [18]. - Successful cross-category ventures depend on the ability to transfer existing consumer perceptions to new product categories [19].

证券代码：603605 证券简称：珀莱雅 公告编号：2025-030 债券代码：113634 债券简称：珀莱转债 珀莱雅化妆品股份有限公司 关于完成工商变更登记的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 珀莱雅化妆品股份有限公司（以下简称"公司"）于 2025 年 4 月 23 日、2025 年 5 月 19 日分别召开了第四届董事会第三次会议、2024 年年度股东大会，审议 通过了《关于变更公司注册资本并修订 <公司章程> 及办理工商变更登记的议案》。 具体内容详见公司于 2025 年 4 月 25 日在上海证券交易所网站 （www.sse.com.cn） 披露的《珀莱雅化妆品股份有限公司关于变更公司注册资本并修订 <公司章程> 及办理工商变更登记的公告》（公告编号：2025-012）。 董 事 会 名称：珀莱雅化妆品股份有限公司 统一社会信用代码：91330100789665033F 类型：其他股份有限公司（上市） 法定代表人：侯军呈 注册资本：叁亿玖仟陆佰贰拾肆万柒仟陆佰零陆元 成立日期：2006 年 05 ...

| 证券代码：603605 | 证券简称：珀莱雅 | 公告编号：2025-030 | | --- | --- | --- | | 债券代码：113634 | 债券简称：珀莱转债 | | 注册资本：叁亿玖仟陆佰贰拾肆万柒仟陆佰零陆元 成立日期：2006 年 05 月 24 日 住所：浙江省杭州市西湖区留下街道西溪路 588 号 珀莱雅化妆品股份有限公司 关于完成工商变更登记的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 珀莱雅化妆品股份有限公司（以下简称"公司"）于 2025 年 4 月 23 日、2025 年 5 月 19 日分别召开了第四届董事会第三次会议、2024 年年度股东大会，审议 通过了《关于变更公司注册资本并修订<公司章程>及办理工商变更登记的议案》。 具体内容详见公司于 2025 年 4 月 25 日在上海证券交易所网站（www.sse.com.cn） 披露的《珀莱雅化妆品股份有限公司关于变更公司注册资本并修订<公司章程> 及办理工商变更登记的公告》（公告编号：2025-012）。 公司于近日完成上述事项 ...

Investment Rating - The report does not explicitly state an investment rating for the discretionary cosmetics industry Core Insights - The 2025 618 shopping festival showed robust growth, with total sales across integrated e-commerce, instant retail, and community group buying reaching 855.6 billion yuan, 29.6 billion yuan, and 12.6 billion yuan respectively, marking year-on-year growth rates of 15.2%, 18.7%, and -9.1% [1][17] - The overall transaction volume of major platforms increased by 10.4% year-on-year, with Taobao/Tmall, JD.com, Douyin, Pinduoduo, and Kuaishou accounting for 48.7%, 19.3%, 18.4%, 10.1%, and 3.6% of GMV respectively [1][17] - The beauty category on major e-commerce platforms achieved a GMV of 60-70 billion yuan during the 618 period, with a year-on-year increase of over 10% [1][19] Summary by Sections Sales Performance - Sales during the 618 festival from May 13 to June 18, 2025, reached 855.6 billion yuan, with a year-on-year growth of 10.4% across major platforms [1][17] - Tmall's GMV, excluding refunds, increased by 10% year-on-year, with 453 brands exceeding 100 million yuan in sales, a 24% increase [2][18] Platform Insights - Douyin saw over 60,000 brands doubling their transaction amounts year-on-year, with more than 2,000 products exceeding 10 million yuan in sales [2][18] - JD.com led the industry with over 100% growth in user orders, achieving a record high in daily active users [2][18] Market Share and Brand Rankings - Tmall maintained a 41.3% market share in the beauty category, followed by Douyin at 35.7%, JD.com at 14.8%, and Kuaishou at 8.2% [1][19] - The top brands in the beauty and skincare category on Tmall included Pechoin, Lancôme, L'Oréal, Estée Lauder, and Skinceuticals, with Skinceuticals entering the top five for the first time [1][19] Competitive Landscape - The competition in the makeup and perfume category was intense, with YSL topping the list, followed by Caitang and Mao Ge Ping [1][19] - On Douyin, the beauty and skincare category saw 34 brands exceeding 100 million yuan in sales, a significant increase of 88.9% year-on-year [1][20]

Investment Rating - Industry rating: Recommended [5] Core Insights - The beauty sector experienced a stable conclusion during the 618 shopping festival, with significant changes in platform and brand dynamics driven by reduced commission policies and interest-based content ecosystems [1][2] - The total GMV for beauty products across four major e-commerce platforms (Taobao, JD, Douyin, Kuaishou) during the 618 period was between 600-700 billion yuan, reflecting a year-on-year growth of over 10% [1] - Taobao maintained the largest market share at 41.3%, followed by Douyin at 35.7%, JD at 14.8%, and Kuaishou at 8.2% [1][13] Summary by Sections E-commerce Platform Dynamics - Douyin's beauty segment is rapidly growing, supported by merchant subsidies and interest-driven consumer engagement, achieving double-digit growth [2] - Douyin's promotional strategies included a 1.4 billion yuan subsidy for merchants in May, with individual merchant reductions reaching up to 2.99 million yuan [2] Skincare and Makeup Categories - In the skincare category, domestic brands like Proya and Han Shu led the market, maintaining their top positions on Taobao and Douyin [3] - The top five brands in the skincare category on Taobao remained stable, with Proya and Han Shu continuing to dominate [3] - In the makeup and fragrance category, new domestic brands are emerging, with Ti Luo Wei achieving rapid growth by focusing on base makeup products [4] International and Domestic Brand Strategies - International brands are performing well due to localized marketing strategies and a willingness to engage with local consumers [8] - Domestic brands are expected to break out of the competitive cycle focused on ingredients and efficacy, emphasizing brand influence and comprehensive user experience [8] Investment Recommendations - Focus on domestic companies with strong brand equity and comprehensive channel strategies, particularly Proya and Han Shu [9] - Highlight technology-driven skincare brands like Betaini and Juzi Biology that target specific consumer needs [9] - Consider daily chemical brands with strong cost-performance ratios and excellent management of emerging channels, such as Runben and Dengkang [9]