Investment Rating - The report maintains an "Outperform the Market" rating for the home appliance industry [6][7][14]. Core Views - The home appliance industry is experiencing pressure on both domestic and export sales due to high base effects, with October retail sales down 15% and exports down 13% [2][5][19]. - The small appliance segment is performing slightly better compared to larger appliances, with a smaller decline in sales [3][20]. - Air conditioning sales saw a significant drop of 20% in October, with production pressures continuing into December [4][45]. - Despite the challenges, leading companies in the industry are expected to maintain resilience and profitability due to ongoing cost reduction and efficiency improvements [14][15]. Summary by Sections 1. Investment Recommendations - Recommended companies include Midea Group, Haier Smart Home, TCL Smart Home, Gree Electric, and Hisense Home Appliances for white goods; Hisense Visual for black goods; and Roborock, Bear Electric, and Ecovacs for small appliances [6][14][15]. 2. Market Performance - In October, the retail sales of home appliances and audio-visual equipment fell by 14.6% year-on-year, while the overall retail sales in China grew by 2.9% [3][20]. - The report notes a relative performance of +1.47% for the home appliance sector compared to the broader market [5][60]. 3. Sales and Production Data - October saw a 20.1% year-on-year decline in total air conditioning sales, with domestic sales down 21.3% and exports down 19% [4][45]. - The report highlights that the export value of home appliances decreased by 13.3% in October, with washing machines and vacuum cleaners showing stable performance [5][47]. 4. Price Tracking - The report tracks raw material prices, noting a decrease in LME copper and aluminum prices by 1.4% and 2.2% respectively [60][62]. - The cold-rolled steel price increased by 1.9% week-on-week [62]. 5. Company Announcements and Industry Dynamics - The report includes updates on company management changes and highlights industry trends, such as the growth of the sweeping robot market led by Ecovacs [78][82].

Core Insights - The Chinese whole-home smart industry is experiencing a growth trend in revenue, with a projected revenue of 211.85 billion in 2024, reflecting a growth rate of 10.6% [1] - The industry's sales gross margin shows a fluctuating trend, peaking at 34.8% in 2023 before declining to 33.5% in 2024 [2] - Inventory turnover rates are on a downward trend, decreasing from 5.14 times in 2020 to 4.64 times in 2024, attributed to changing consumer demands and rapid product updates [6] - Accounts receivable turnover rates have also shown a declining trend, from 17.53 times in 2020 to 15.23 times in 2024, indicating increasing management pressure [9] - The asset-liability ratio has fluctuated, decreasing to a low of 42.1% in 2022, then rising to 44.4% in the first half of 2025, reflecting dynamic adjustments in capital structure [11] Revenue Trends - The average revenue of representative companies in the Chinese whole-home smart industry is expected to grow significantly, reaching 211.85 billion in 2024, with a notable increase in the first half of 2025 at 116.69 billion [1] Profitability Analysis - The sales gross margin for the industry has shown volatility, starting at 33.9% in 2020, dropping to 32.2% in 2021, and then rising to 34.8% in 2023 before falling to 33.5% in 2024 [2] Inventory Management - The inventory turnover rate has decreased from 5.14 times in 2020 to 4.64 times in 2024, influenced by diverse consumer preferences and concerns over product depreciation [6] Accounts Receivable Management - The accounts receivable turnover rate has declined from 17.53 times in 2020 to 15.23 times in 2024, reflecting increased challenges in managing receivables [9] Capital Structure - The asset-liability ratio has shown a downward trend to 42.1% in 2022, followed by a rise to 44.4% in the first half of 2025, indicating changes in the industry's capital structure [11]

如今在欧洲，海尔冰箱不仅改写了中国品牌在海外市场的价值定位，更重新定义了高端市场的行业标 杆。继在IFA亮相吸睛后，海尔法式大冰箱又在法国市场登顶1000欧以上高端大冰箱市场TOP1。该冰箱 自上市即获核心主流渠道主推，成为当地高端家庭首选! 这份捷报背后，充分印证了海尔冰箱在欧洲持续增长的底层逻辑——不是靠低价竞争，而是深入用户需 求，靠创新与高端品质赢得市场。 其次，海尔冰箱针对不同家庭需求推出多款高端冰箱。除了法式大冰箱满足高端家庭存储需求外，原创 抽屉便利Combi冰箱以小体积大容量满足公寓用户需求;高端Titanium系列以快速安装解决了全嵌冰箱安 装复杂的行业难题。每一款皆成为了风靡当地、广受好评的市场爆品。 在全球市场不确定性加剧的今天，海尔冰箱在法国高端市场登顶，正是其全球市场高质量增长的价值呈 现。如今海尔冰箱不仅在欧洲份额居中企首位，在竞争激烈的多门市场份额超40%居行业第一，更在全 球市场拿下品牌零售量17连冠。 首先，海尔冰箱围绕当地用户需求做精准技术创新。法国家庭多数注重生活品质与美食文化，海尔法式 大冰箱以高端设计、超大容积及全空间保鲜科技，为用户带来最佳存储体验。 ...

海尔智家 20251120 摘要 海尔智家 10 月运营良好，国内外市场均实现中位数偏左增长，国内市 场表现出较强韧性，优于行业整体水平。 为应对 2025 年国补政策带来的高基数效应，海尔智家提升产品竞争力， 特别是空调和水产品表现突出，并通过数字化库存改革提高全流程效率。 公司通过产品结构补充和迭代升级应对国补退坡，同时综合考虑市场竞 争情况进行定价，避免恶性价格竞争，保障利润空间。 目前量贡献多于价贡献，公司采取一定程度的自补措施，但受到严格利 润考核限制，并通过调整费用结构进行管理，对全年利润指引影响不大。 公司预计 2026 年国家补贴政策将持续，但金额和范围可能变化，公司 将根据最悲观的行业预期制定目标，保持双位数增长目标不变。 10 月份出口方面，新兴市场表现优于发达国家市场。四季度盈利能力预 计保持稳定增长，并按照整体业绩指引进行拆解。 面对宏观经济不确定性，海尔智家将抓住确定性的增长机会，提升效率 和市场份额，改善边际利润，对 2026 年业绩规划充满信心。 Q&A 海尔智家在 2025 年第三季度的业绩表现如何？ 2025 年第三季度，尽管整个行业呈现双位数下降趋势，但海尔智家实现了双 位 ...

Core Insights - The article discusses the transformation of Chinese companies in their overseas expansion, marking the beginning of "Overseas 2.0" era, characterized by a shift from price competition to organizational strength, innovation, and localized operations [2][3]. Group 1: Strategic Upgrades - In the past year, there has been a significant upgrade in overseas strategies, with more companies establishing global operational systems, transitioning from product export to brand export [3]. - Many manufacturing and emerging consumer brands are setting up localized teams and data management units in specific regions, enhancing innovation, service, and marketing at community and user touchpoints [3][4]. Group 2: External Challenges - The external environment for overseas expansion is becoming increasingly complex, with geopolitical factors significantly impacting companies' strategies [4]. - Trade barriers in Europe and the U.S., data protection regulations in Southeast Asia, and market access issues in the Middle East require companies to possess higher strategic sensitivity and local adaptability [4][5]. Group 3: Local Adaptation and Risk Management - Compliance has become a critical threshold, necessitating that Chinese companies develop cross-border risk control and emergency response capabilities [5]. - Companies are moving from a "hit-and-run" approach to a more rooted strategy, focusing on local talent, data, ecosystems, and teams to withstand external risks and achieve resilient growth [5][6]. Group 4: Evolving Competitive Landscape - The competitive landscape and philosophies of Chinese companies are evolving, transitioning from product sales to creating value ecosystems [6]. - The most promising sectors for overseas expansion by 2025 include smart manufacturing, consumer electronics, renewable energy, and cross-border e-commerce brands [7][8]. Group 5: Benchmark Enterprises - The article emphasizes that true benchmark enterprises are not just defined by high revenue or size but by their continuous evolution of capabilities and ecological innovation [11][12]. - The evaluation criteria for benchmark enterprises include innovation capability, localization, organizational resilience, and sustainable growth [12]. Group 6: Award Winners - The article lists several companies recognized for their outstanding performance in overseas markets, including Haier, Lenovo, Midea, Didi, and Changan Automobile, highlighting their contributions to global brand building and market penetration [16][19][20][21][22][23][24][25][26][27][28]. - New emerging companies like United Imaging, Baseus, and Fantuan are also acknowledged for their rapid rise and innovative business models in overseas markets [30][31][32][33][34][35][36][37][38][39]. Group 7: Service Providers - The article identifies key service providers that support overseas enterprises, including logistics, marketing, and payment solutions, which help lower the barriers for Chinese brands to reach global users [41][42][43][44][45][46][47][48][49][50][51]. Group 8: Future Outlook - The future of Chinese companies' overseas expansion is expected to be defined by the integration of localization capabilities, data-driven strategies, and ecological collaboration [51]. - The evolution of Chinese brands in the global market is not a sprint but a long-term contest of organizational strength, innovation, and belief [51].

Core Viewpoint - Haier Smart Home emphasizes innovation and user-centric transformation, focusing on "six transformations" to enhance its production capabilities and market competitiveness [1][2]. Group 1: High-end Transformation - Despite challenges such as declining demand and intense competition, Haier's high-end brand Casarte achieved an 18% growth in the first three quarters of 2025 by offering differentiated solutions like zone washing and oxygen preservation [1]. Group 2: Globalization - Haier Smart Home's globalization strategy involves not just selling products worldwide but also globalizing platforms and capabilities, exemplified by the successful launch of the X11 washing machine that meets strict European energy standards within one year [1]. Group 3: Digital Transformation - The company has improved internal efficiency and external user experience through comprehensive digital transformation, resulting in rising profit margins and optimized expense ratios. By implementing a digital inventory system, 74% of products in county specialty stores reached users directly in the first three quarters of 2025 [1][2]. Group 4: Intelligent Transformation - Haier Smart Home has introduced a series of smart appliances equipped with AI capabilities, transitioning from "household chores assistance" to "no-human chores" with products like air conditioners that avoid blowing air on people and ovens that recognize ingredients [2]. Group 5: Ecological Transformation - The company promotes a platform-based ecosystem to provide comprehensive solutions for smart homes, enabling features like coordinated washing and drying on smart balconies [2]. Group 6: Green Transformation - Haier Smart Home integrates ESG principles into its corporate strategy, establishing a global carbon management system and a comprehensive green management model that spans the entire product lifecycle, enhancing both user respect and operational efficiency [2].

Investment Rating - The report suggests a positive outlook for the home appliance industry, particularly for leading brands that are expected to achieve stable growth due to their integrated advantages and strong pricing power [5]. Core Insights - In October, home appliance exports faced pressure, with a year-on-year decline in quantity and value of -9.2% and -13.3% respectively. However, emerging markets showed robust growth, particularly in Southeast Asia and Africa [12][14]. - The report highlights that air conditioning exports in Southeast Asia led the growth, with a year-on-year increase of 13% in October [17]. - The overall market sentiment is slightly pressured for white goods and black goods, while kitchen and bathroom appliances are stabilizing at the bottom, and vacuum cleaners maintain high prosperity [4]. Summary by Sections 1. Home Appliance Export Performance - October saw a decline in air conditioner exports by 29.3%, while washing machine exports increased by 7.7%. The total export figures for refrigerators and televisions also showed declines of 5.5% and 3.1% respectively [12]. - Southeast Asia and Africa led the growth in exports, with Southeast Asia's cold appliance export value reaching approximately 6.7 billion yuan, up 14% year-on-year [14]. - North America, the Middle East, and Europe experienced significant declines in export values, with North America down 23% and Europe down 8% [15]. 2. Market and Sector Tracking - The Shanghai and Shenzhen 300 Index fell by 3.77%, while the home appliance index decreased by 2.30% during the week [23]. - Key raw material prices showed a slight decline, with copper and aluminum prices down by 1.05% and 1.16% respectively in the week of November 17-21 [25]. - The USD to RMB exchange rate was reported at 7.09, with a weekly increase of 0.21% [30]. 3. Investment Recommendations - The report recommends leading companies such as Hisense, Midea Group, Haier, and TCL Electronics for their potential in both domestic and international markets, especially as the U.S. enters a rate-cutting cycle which may boost demand for home appliances [5][44].

Investment Rating - The report indicates a positive investment outlook for the home appliance sector, highlighting that the sector outperformed the Shanghai and Shenzhen 300 Index during the week [3][4]. Core Insights - The home appliance sector is experiencing a shift with strategic partnerships, such as Haier Robotics collaborating with INDEMIND to advance embodied robots in home applications [8]. - The report emphasizes three main investment themes: the value and growth potential of leading white and black appliance companies, the technological advancements in core component manufacturers, and the increasing penetration of new consumer categories like cleaning appliances [26][30]. Summary by Sections Market Performance - The home appliance sector index fell by 2.3%, while the Shanghai and Shenzhen 300 Index dropped by 3.8%, indicating a relative outperformance of the sector [3]. - Key companies like Aupu Technology, Zhejiang Meida, and Supor showed positive growth, while Joyoung, Beilong, and Biyi experienced significant declines [4]. Industry Dynamics - Haier Robotics and INDEMIND signed a strategic cooperation agreement to enhance the application of embodied robots in home settings, leveraging Haier's data and supply chain capabilities alongside INDEMIND's AI technology [8]. - Biyi Electric received approval from the China Securities Regulatory Commission for a specific stock issuance, indicating potential capital expansion [9]. Sales Data - In October, sales of cleaning appliances like robotic vacuums and washing machines saw significant year-on-year increases, with robotic vacuum sales up 36.01% and washing machine sales up 60.11% [26]. - Personal care products also showed varied performance, with hairdryer sales slightly increasing while prices decreased, and electric shaver sales rising significantly [30]. Investment Themes - The report identifies three main investment lines: - **Dividend and Growth**: Leading white and black appliance companies are characterized by low valuations, high dividends, and stable growth, making them attractive investments [26]. - **Technology**: Core component manufacturers are diversifying into emerging tech fields like robotics and data center cooling, presenting new growth opportunities [26]. - **International Expansion**: The report highlights the growing demand for cleaning appliances in international markets, particularly in Southeast Asia and South America [26]. Macro Economic Environment - As of November 21, 2025, the USD to RMB exchange rate has decreased by 1.40% since the beginning of the year, which may impact import costs for the home appliance sector [36].

Investment Rating - The report maintains a positive outlook on the home appliance sector, highlighting that the sector outperformed the CSI 300 index during the week [2][3]. Core Insights - The home appliance sector index fell by 2.3%, while the CSI 300 index dropped by 3.8%, indicating a relative strength in the sector [2][3]. - Key companies such as Aopu Technology, Zhejiang Meida, and Supor showed gains, while companies like Joyoung, Beiqi, and Biyi experienced significant declines [4]. - Haier Robotics and INDEMIND signed a strategic cooperation agreement to advance the application of embodied robots in home settings [8]. - Biyi Electric received approval from the China Securities Regulatory Commission for a specific stock issuance [9]. Sales Data - In October, sales of cleaning appliances increased year-on-year, with robotic vacuum sales rising by 36.01% to 500,900 units and sales revenue increasing by 35.34% to 1.025 billion yuan [29]. - Sales of washing machines also saw a significant increase, with units sold rising by 60.11% to 429,300 and revenue increasing by 60.34% to 756 million yuan [29]. - Personal care products showed mixed results, with hairdryer sales slightly up by 0.31% but revenue down by 18.17%, while electric shaver sales rose by 29.12% with revenue up by 38.05% [34]. Industry Dynamics - The report identifies three main investment themes: 1. The potential of leading white and black appliance companies characterized by low valuations, high dividends, and stable growth [2]. 2. Upstream core component manufacturers are diversifying into emerging tech fields such as robotics and data center cooling [2]. 3. The increasing penetration of new consumer categories like cleaning appliances presents significant growth opportunities [2]. Macro Economic Environment - As of November 21, 2025, the USD to CNY exchange rate was reported at 7.0875, reflecting a year-to-date decrease of 1.40% [40]. - In October 2025, the total retail sales of consumer goods reached 46,291 billion yuan, showing a year-on-year increase of 2.90% [42].

Core Insights - The article highlights the rapid development of smart manufacturing in the Shanghai Cooperation Organization (SCO) Demonstration Zone, showcasing various innovative projects in industrial internet and smart home sectors [1][3]. Group 1: Smart Manufacturing and Innovation - The Haier Kaos Industrial Internet Ecological Park exemplifies future manufacturing driven by an "industrial brain," enabling large-scale customization and green efficient production, providing a "Chinese solution" for industrial internet empowerment in the SCO countries [1]. - The Shaohaihui Smart Home Industrial Park demonstrates innovative applications in smart home technology, catering to high-quality living demands and showcasing the forward-looking vision of the SCO Demonstration Zone in cultivating new productive forces [3]. Group 2: International Collaboration and Technology Transfer - The Lubang Technology Cooperation Innovation Center actively connects international research resources, promoting technology transfer in fields like artificial intelligence and new materials, becoming a key support for attracting high-end international elements and building an open innovation network in the SCO Demonstration Zone [3]. - Qingdao SCO Aerospace Technology Co., Ltd. is constructing and operating China's first low-orbit IoT communication constellation, creating an integrated digital ecological network across air, land, and sea, facilitating the commercialization of China's satellite industry and aerospace technology [3]. Group 3: Economic Cooperation and Development Opportunities - The SCO Demonstration Zone serves as China's only national-level platform for local economic cooperation with SCO countries, aiming to upgrade industrial structures towards high-end, intelligent, and green development through smart manufacturing [5]. - The media event aimed to showcase the achievements and development opportunities of the SCO Demonstration Zone in promoting local economic cooperation and cultural exchanges among SCO countries, highlighting Qingdao's dynamic cooperation under the SCO framework [5].