Report Industry Investment Rating No relevant content provided. Core View of the Report The central bank's attitude has eased, with increased reverse repurchase and MLF投放, and falling interest rates. The downward space for funds is greater than the upward space. The central bank's response to the tariff shock has been calm, and the decline in interest rates has been limited. The weakening fundamentals may drive interest rates down further. There are two possible "broad money" models, and the second model is more likely, with the negative impact of monetary factors on the bond market decreasing [5][6][37]. Summary by Relevant Catalogs 4 - Month Review: Lowered Fund Center, but Weak Expectations for Interest Rate Cuts - **Central Bank's Attitude**: The central bank's attitude in April was "stable with a slight easing." Net 7 - day reverse repurchase was 320.8 billion yuan, and 1 - year MLF had a net injection of 50 billion yuan, with a total open - market operation injection of 820.8 billion yuan. However, the net withdrawal of outright reverse repurchase was 50 billion yuan. The central bank's current attitude towards the funds remains stable, but has eased compared to the beginning of the year [2][12]. - **Fund Price**: The central level of fund interest rates for all terms decreased in April compared to March. DR001 and DR007 decreased by 10bp and 15bp to 1.67% and 1.73% respectively; R001 and R007 decreased by 15bp and 19bp to 1.71% and 1.77% respectively. The spread between DR007 and the 7 - day reverse repurchase rate narrowed to 23bp [3][13]. - **Certificate of Deposit**: In April, the issuance volume and price of certificates of deposit decreased. The total issuance volume of inter - bank certificates of deposit by state - owned and joint - stock banks dropped from 2.7 trillion yuan to 1.7 trillion yuan. The weighted average issuance rates of state - owned and joint - stock banks' inter - bank certificates of deposit decreased by 23bp and 22bp respectively, and the yields to maturity of 3M, 6M, and 1Y certificates of deposit decreased by 21bp, 21bp, and 19bp respectively [3][14]. - **Interest Rate Cut Expectations**: The market has not restarted "interest rate cut trading." From the perspectives of IRS:FR007 and FR007 spread, floating - rate and fixed - rate bond YTM spread, and the monetary tightness and looseness expectation index, the expectation of interest rate cuts in the bond market in April was volatile, mainly affected by changing tariff policies and the "determination" of domestic monetary policy [4][15]. 5 - Month Outlook: External and Internal Pressures Cause Disturbances, and There May Be Room for Funds to Go Down - **Central Bank's Attitude and Interest Rate Space**: Compared with the "abnormally high" fund - policy spread in Q1, the central bank's attitude has eased, with increased reverse repurchase and MLF投放, and falling interest rates for two consecutive months. The downward space for funds is greater than the upward space [5][25]. - **Tariff Impact**: The central bank has been "calm" in the face of the tariff shock. The decline in interest rates since the trade friction has been limited compared to historical shock events. From March to April, the spread between DR007 and the policy rate only narrowed by 39bp [5][25][26]. - **Fundamentals**: The fundamentals do not support a trend of rising fund prices. The PMI and building materials composite index have declined, and the negative impact of trade friction on the economy has been reflected in multiple dimensions. If the fundamentals weaken, it may drive interest rates down further [5][29]. - **Government Bond Financing**: In May, the net financing scale of government bonds is expected to increase significantly compared to April. The estimated net financing scale of national bonds is about 970 billion yuan, and that of local bonds is about 450.3 billion yuan, with a total of about 1.4 trillion yuan [32]. - **Liquidity Gap**: The liquidity gap in May may narrow slightly compared to April, mainly due to the lower maturity of outright reverse repurchase. However, attention should be paid to the disturbance of government bond issuance [33][34]. - **Broad Money Path**: There are two possible "broad money" models for the central bank. The second model (first compressing the spread and then cutting the policy rate) shows more signs of implementation, and the negative impact of monetary factors on the bond market is decreasing [6][37].

Investment Rating - The report maintains a positive investment rating for the photovoltaic and wind energy sectors, highlighting a recovery in profitability and growth potential in these industries [2][8]. Core Insights - The report emphasizes the importance of government policies in promoting the use of advanced photovoltaic components, which is seen as a viable solution to address the issue of excess production capacity in the solar industry [7][8]. - The wind energy sector is experiencing a significant uptick in construction activity, with the first offshore wind project in Shandong officially commencing, indicating a positive trend in the industry [2][8]. - The report notes that the performance of the photovoltaic and storage sectors is stabilizing, with signs of a turning point in profitability expected in the near future [2][7]. Summary by Relevant Sections Photovoltaic & Energy Storage - The National Energy Administration has issued a notice to encourage the use of advanced photovoltaic components in large-scale projects, which is expected to enhance the competitiveness of the domestic photovoltaic manufacturing industry [7][8]. - The photovoltaic sector is projected to maintain high demand in 2024, with an expected 277 GW of new installations, representing a 28% year-on-year increase [7][8]. - The first quarter of 2025 saw a significant increase in new installations, with 60 GW added, marking a 31% year-on-year growth [7][8]. Wind Energy - The Shandong Peninsula North L offshore wind project has officially started construction, contributing to the acceleration of offshore wind development in China [2][8]. - The wind energy sector reported a net profit of 12.5 billion yuan in the first quarter of 2025, marking the first year-on-year profit increase in three years [2][8]. - The report highlights three main investment themes in the wind energy sector: improvement in profitability of turbine manufacturers, rising demand for offshore wind, and the release of profit elasticity in component prices [2][8]. Power Grid - The State Grid's second batch of bidding results for transmission and transformation equipment reached 17.64 billion yuan, a 13% year-on-year increase, indicating accelerated main grid construction [3][9]. - The report mentions the release of new bidding projects for distribution transformers and integrated products, with an estimated total bidding amount exceeding 6.5 billion yuan [3][9]. - The introduction of the basic rules for the auxiliary service market marks a significant step towards the market-oriented reform of power services in China [9][10]. New Energy Vehicles - The launch of the Lynk & Co 900, a six-seat plug-in hybrid SUV, has exceeded market expectations with a competitive pricing strategy [14][16]. - The report notes a significant increase in the sales of new energy vehicles, with a retail penetration rate of 52.3% in April 2025 [14][16]. Hydrogen Energy and Fuel Cells - The report indicates that hydrogen energy policies are expected to continue, with a focus on quality development and the promotion of the entire hydrogen industry chain [12][15]. - The hydrogen production capacity is projected to reach 120,000 tons per year by 2025, with significant growth in fuel cell vehicle production [12][15].

Investment Rating - The report indicates a stable online retail landscape and suggests focusing on the progress of offline retail adjustments [1]. Core Insights - The offline retail sector shows varied performance, with trade experiencing revenue growth and profit increase, while other segments like tourism retail and department stores face challenges [5][6]. - The trade sector is highlighted as a growth area, with significant profit increases in 2025 Q1 compared to the previous year [7][10]. - The report emphasizes the need to monitor the ongoing adjustments in offline retail formats to identify potential investment opportunities [1]. Summary by Sections 1.1 Offline Retail Overall Performance - Annual - Trade sector revenue increased by 14% to 53.39 billion, with net profit up 25% to 4.78 billion [5]. - Tourism retail saw a dramatic revenue increase of 161% to 17.60 billion, but net profit decreased by 36% to 4.27 billion [5]. - Department stores and supermarkets faced significant declines, with department store revenue down 7% and net profit down 37% [5]. 1.1 Offline Retail Overall Performance - Q1 - In 2025 Q1, trade sector revenue rose by 21% to 11.55 billion, with net profit increasing by 70% to 1.22 billion [7]. - General retail and professional chains experienced revenue declines of 21% and 24%, respectively, with net profits also decreasing [7]. - Tourism retail revenue decreased by 11%, with net profit down 16% [7]. 1.2 Trade Sector Overall Performance - Annual & Q1 - Nearly half of the 13 listed companies in the trade sector reported profit growth in 2024, with notable increases from Jiangsu Guotai (+14%) and Zhongxin Metal (+269%) in Q1 2025 [10]. - The report highlights the resilience of certain companies within the trade sector despite overall market challenges [10]. 1.3 General Retail - Department Store Performance - The department store sector saw most companies report profit declines in 2024, with only a few, such as Dalian Friendship, showing significant growth [12]. - The performance trend continued into Q1 2025, with most companies maintaining similar challenges [12]. 1.3 General Retail - Supermarket Performance - The supermarket sector had mixed results, with some companies like Zhongbai Group showing profit growth in 2024 and Q1 2025 [15]. - The report notes that several supermarkets are beginning to recover from previous declines [15]. 1.3 General Retail - Commercial Property Management Performance - The commercial property management sector had 10 out of 15 companies reporting profit declines in 2024, but some, like Huitong Energy, showed significant growth [17]. - The positive trend continued into Q1 2025 for a few companies [17]. 1.4 Professional Chains & Tourism Retail Performance - The professional chain sector had limited growth, with only two companies reporting profit increases in 2024 [20]. - The tourism retail sector faced challenges, with China Duty Free reporting a 36% decline in profit for 2024 [21]. 1.5 Key Company Performances - Yonghui Supermarket - Yonghui Supermarket reported a revenue decline of 14% in 2024, with a significant drop in net profit [25]. - The company is undergoing strategic adjustments, including store closures and optimizations, which impacted its financial performance [26]. 1.5 Key Company Performances - Bubugao - Bubugao achieved a revenue increase of 11% in 2024, with a notable profit turnaround [30]. - The company continued to show strong performance in Q1 2025, with a revenue increase of 24% and a profit increase of 488% [32].

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The online retail landscape is stabilizing, while attention should be paid to the progress of offline retail adjustments [1] - The overall performance of offline retail shows varied results across different segments, with trade experiencing revenue growth and profit increase, while other segments like department stores and supermarkets face significant declines [5][6] Summary by Sections 1. Offline Retail - **Annual Performance**: - Trade: Revenue increased by 14% to 53.39 billion, profit up by 25% to 4.78 billion - Tourism retail: Revenue surged by 161% to 17.60 billion, but profit dropped by 36% to 4.27 billion - Department stores: Revenue down by 7% to 59.72 billion, profit down by 37% to -0.82 billion - Supermarkets: Revenue decreased by 10% to 11.78 billion, profit down by 99% to -0.01 billion [5] - **Q1 Performance**: - Trade: Revenue up by 21% to 11.55 billion, profit up by 70% to 1.22 billion - General retail: Revenue down by 21% to 9.29 billion, profit down by 29% to 3.39 billion - Tourism retail: Revenue down by 11% to 1.67 billion, profit down by 16% to 1.94 billion [6] 2. Trade Sector - **2024 Performance**: - 13 listed companies, nearly half saw profit growth, with notable increases from Jiangsu Guotai (+14%) and Zhongxin Metal (+269%) [10] - **Q1 2025 Performance**: - Companies like Jiangsu Guotai and Suhao Hongye continued to show profit growth, with Zhongxin Metal achieving a remarkable 269% increase [10] 3. General Retail - Department Stores - **2024 Performance**: - Most department stores reported profit declines, with only a few like Wushang Group (+3%) and Dalian Friendship (+109%) showing positive growth [12] - **Q1 2025 Performance**: - The trend of profit decline continued, with most companies maintaining similar performance to 2024 [12] 4. General Retail - Supermarkets - **2024 Performance**: - Over half of the companies reported profit declines, with only a few like Zhongbai Group (+64%) and Sanjiang Shopping (+4%) showing growth [15] - **Q1 2025 Performance**: - Some supermarkets began to recover, with Budweiser achieving a 488% profit increase [15] 5. Commercial Property Management - **2024 Performance**: - 10 out of 15 companies reported profit declines, while a few like Huitong Energy (+68%) and Meikailong (+35%) showed growth [17] - **Q1 2025 Performance**: - Continued growth was observed in companies like Huitong Energy (+177%) and Meikailong (+38%) [17] 6. Professional Chains & Tourism Retail - **Professional Chains**: - Only two out of seven companies reported profit growth in 2024, with notable increases from Kidswant (+72%) and Aiyingshi (+2%) [20] - **Tourism Retail**: - China Duty Free reported a 36% profit decline in 2024, with a further 16% decline in Q1 2025 [21] 7. Key Company Performances - **Yonghui Supermarket**: - 2024 revenue was 67.6 billion, down 14.1%, with a net loss of 1.47 billion. Q1 2025 revenue was 17.5 billion, down 19.3%, with a net profit of 1.5 billion [25][26] - **Bubugao**: - 2024 revenue was 3.43 billion, up 11.14%, with a net profit of 1.21 billion. Q1 2025 revenue was 1.15 billion, up 24.22%, with a net profit of 1.19 billion [30][32]

Investment Rating - The report recommends a positive investment outlook for companies with strong cost reduction capabilities, particularly BYD, Geely, Xpeng, and Leap Motor, suggesting they may exceed performance expectations in 2025 due to the "old-for-new" policy [4]. Core Insights - The domestic market is experiencing high prosperity, with Q1 2025 sales maintaining a strong performance due to the "old-for-new" policy and low base effects from the previous year, resulting in a year-on-year increase of 11.4% in wholesale sales [4][7]. - Electric vehicle (EV) sales are showing stable growth, with Q1 2025 EV wholesale sales reaching 2.847 million units, a year-on-year increase of 43.3% [4][35]. - The global automotive market remains stable, with Q1 2025 global EV sales increasing by 31.6% year-on-year, indicating a steady demand [4]. Summary by Sections 1.1 Passenger Car Overview - The Q1 2025 market is characterized by high prosperity, supported by comprehensive national and local subsidies under the "old-for-new" policy, leading to a year-on-year increase in wholesale sales to 6.276 million units [4][7]. - Retail sales in Q1 2025 reached 5.119 million units, up 5.9% year-on-year, while exports totaled 1.118 million units, reflecting a slight increase of 1.1% [4][7]. 1.2 Price Segment Analysis - The low-end market is expanding while the high-end market is contracting, with significant year-on-year growth in the under 50,000 and 50,000-100,000 price segments [4][13]. - The price war and policy incentives are driving demand in the low-end market, while high-end market demand remains weak due to a trend of consumer downgrade [4][13]. 1.3 Domestic Replacement - The penetration rate of domestic brands remains stable, with a retail penetration rate of 62.84% in Q1 2025, although there is a slight decline in high-end market performance [4][18]. - Domestic brands have achieved over 50% market share in the lower price segments, but face challenges in the high-end market due to supply issues and competitive pressures [4][18]. 1.4 Market Competition Landscape - Domestic brands continue to grow, with BYD and Geely showing significant market share increases, while joint ventures, particularly Japanese brands, are facing the most significant challenges [4][24][27]. - The competitive landscape is intensifying, with joint venture brands offering substantial discounts to stabilize their market positions [4][22]. 2.1 Domestic Electric Vehicle Overview - The EV market is maintaining high prosperity, with Q1 2025 EV wholesale sales reaching 2.847 million units, a year-on-year increase of 43.3% [4][35]. - The penetration rates for EVs are stable, with Q1 2025 wholesale penetration at 45.4% and retail penetration at 47.3% [4][39]. 2.2 Electric Vehicle Structure - The demand for pure electric vehicles is recovering, with significant growth in the low-end market, while the high-end market is experiencing a decline [4][39]. - The report highlights that the low-end market remains a critical area for growth, driven by the "old-for-new" policy [4][43]. 2.3 Price Segment Analysis for Electric Vehicles - The low-end electric vehicle market is showing strong growth, with sales in the under 50,000 and 50,000-100,000 segments increasing by 150.4% and 68.8% year-on-year, respectively [4][41]. - The high-end market, particularly the 300,000 and above segment, is facing challenges, with sales declining [4][41].

Investment Rating - Maintain "Buy" rating for the industry [10] Core Viewpoints - The report highlights a mixed performance across various sectors within the public utility and environmental protection industry, with coal prices declining and water supply improving, reshaping the defensive value of water and coal [3] - The overall electricity consumption growth slowed down due to a warm winter and high base effects from the previous year, impacting thermal power generation negatively [4][29] - The renewable energy sector faces profit pressure due to declining utilization rates and electricity prices, despite significant installed capacity growth [4][52] - Hydropower benefits from improved water supply and reservoir management, leading to increased revenue and profit in early 2025 [5][7] - The environmental sector shows stable performance in water and solid waste operations, with a recovery in water profitability in early 2025 [5][6] Summary by Sections 1. Overview of 2024 Reports and 2025 Q1 - The electricity industry saw a 6.7% growth in consumption in 2024, driven by structural optimization and rising demand for new energy sources [16] - The environmental sector experienced a revenue decline of 2.7% and a net profit drop of 31% in 2024, with operational efficiency improvements in existing assets [16] 2. Sector Performance from 2024 to Q1 2025 2.1 Thermal Power - Thermal power generation faced pressure from electricity prices and demand, but benefited from lower coal prices, leading to a net profit increase of 6.5% in Q1 2025 [4][36][37] 2.2 Renewable Energy - The renewable energy sector's profit was under pressure due to declining utilization rates and electricity prices, despite a 15.7% increase in wind power generation in 2024 [4][52] 2.3 Hydropower - Hydropower generation increased by 11.7% in 2024, with a significant profit increase in Q1 2025 due to improved water supply [5][7] 2.4 Environmental Protection - The environmental sector showed stable performance in water and solid waste operations, with a recovery in profitability in early 2025 [5][6] 3. Key Companies in the Sector - Focus on leading companies in thermal power, hydropower, and nuclear power, such as Huadian International, Yangtze Power, and China Nuclear Power, respectively [8]

Group 1: Market Overview - The bond market experienced unexpected volatility leading up to the May Day holiday, with the 10-year minus 1-year government bond yield spread narrowing to a new low of 16 basis points, and the 10-year government bond yield dropping to 1.62% [3][11] - The rapid decline in yields was driven by three catalysts: easing liquidity around the holiday, market anticipation of the April PMI readings, and active trading of 30-year government bonds [11][3] - The discussion among investors shifted from concerns about holding bonds over the holiday to whether to chase rising yields [11][3] Group 2: Credit Bond Market Analysis - The performance of credit bonds has been weaker compared to government bonds, with adjustments in credit bonds generally more pronounced than in interest rate bonds, raising questions about their value proposition [25][55] - Factors contributing to the cautious outlook on credit bonds include weak trading sentiment, insufficient duration chasing, low turnover rates, and a flattening yield curve [25][55][31] - The average yield on key credit bonds has shown a balanced contribution from coupon income and capital gains, but as absolute yields approach lower levels, coupon contributions are expected to decline [25][37] Group 3: Bank Subordinated Debt - Bank subordinated debt, often referred to as a "yield amplifier," has shown conservative market behavior, with yields on 4-year AAA- subordinated bonds dropping to 1.95% [4][49] - The lack of aggressive participation from institutional investors in the subordinated debt market has been noted, particularly as yields fell below 2.5% [4][49] - The correlation between insurance net purchases and subordinated debt performance has weakened, indicating a shift in investment strategies [52][49] Group 4: Investment Strategies - The report suggests that maintaining a larger allocation to short- to medium-term bonds is a relatively stable strategy, especially for accounts with unstable liabilities [55] - For accounts with stable liabilities, extending the duration of city investment bonds to 3-5 years is recommended to mitigate potential scarcity in credit bond issuance later in the year [55] - The overall strategy should focus on high liquidity assets to reduce exposure to liquidity risks, particularly in the context of a flattening yield curve [31][55]

Industry Overview - The agricultural, forestry, animal husbandry, and fishery industry experienced a slight revenue decline in 2024, with total revenue of 1.24 trillion, down 4.06% year-on-year. However, net profit turned positive at 47.985 billion, indicating a significant improvement in profitability, particularly in the breeding sector [1][11] - In Q4 2024, the industry achieved revenue of 349.694 billion, up 0.98% year-on-year, and net profit of 16.209 billion, a substantial increase of 293.20% [1][11] - In Q1 2025, revenue reached 290.7 billion, up 4.44% year-on-year, with net profit of 13.335 billion, marking a turnaround from losses [1][11] Swine Breeding - The swine breeding sector saw a recovery in 2024, with revenue of 483.276 billion, down 2.98% year-on-year, and net profit of 33.142 billion, indicating a return to profitability [2][26] - In Q1 2025, revenue increased to 118.888 billion, up 17.32% year-on-year, with net profit of 8.151 billion, continuing the positive trend [2][26] - The sector is expected to maintain good profitability in the short term, driven by strong swine prices and improved breeding costs, while long-term trends may lead to capacity reduction and a new cycle of growth [2][26] Poultry Breeding - The poultry breeding sector achieved revenue of 72.908 billion in 2024, up 1.93% year-on-year, with net profit soaring to 2.949 billion, a remarkable increase of 2094.95% [3][10] - In Q1 2025, revenue was 16.011 billion, up 1.12% year-on-year, with net profit of 0.38 billion, up 155.38% [3][10] - The sector is closely linked to restaurant demand, and with improving downstream demand, poultry products are expected to benefit significantly [3][10] Seed Sector - The seed sector reported revenue of 24.664 billion in 2024, down 6.56%, but net profit turned positive at 0.454 billion [4][15] - In Q1 2025, revenue was 5.231 billion, up 4.79%, although net profit decreased by 31.87% [4][15] - The sector is expected to see improved demand due to ongoing agricultural revitalization efforts and increased grain yields [4][15]

Investment Rating - The report suggests a strong investment trend in the automotive sector, particularly in the areas of intelligent driving and humanoid robots, indicating a bullish outlook for the ROBO+ sector [38][41]. Core Insights - The collaboration between Momenta and Uber aims to commercialize autonomous Robotaxi services in international markets, with the first rollout expected in early 2026 in Europe [1][7]. - The establishment of the national standard for vehicle-mounted lidar by Hesai marks a significant milestone in the standardization of intelligent driving sensors in China [1][8]. - The automotive sector is undergoing a transformation driven by advancements in intelligent driving and humanoid robots, which are expected to reshape the entire automotive supply chain [38][41]. Summary by Sections Intelligent Driving - Momenta and Uber have formed a strategic partnership to introduce autonomous vehicles on the Uber platform, targeting international markets outside the US and China, with initial operations set for 2026 in Europe [1][7]. - The national standard for vehicle-mounted lidar, led by Hesai, has been officially released, filling a gap in domestic technology standards [1][8]. - The Dongfeng Nissan N7 has been launched, featuring Momenta's advanced driving model, which integrates perception and planning capabilities [9]. Robotics - UBTECH has made significant progress in training humanoid robots for various automotive manufacturers, achieving breakthroughs in key technologies for industrial applications [2][18]. - Junpu Intelligent has begun constructing its first production line for humanoid robots, with an initial capacity of approximately 1,000 units per year [2][20]. - Lingchu Intelligent's Psi-R1 has successfully tackled complex tasks in open scenarios, showcasing advancements in embodied intelligence [2][29]. Investment Recommendations - The report emphasizes that ROBO+ represents the strongest industrial trend in the automotive sector, with intelligent driving and humanoid robots being the two most critical directions [38][41]. - The report highlights the expected explosive growth in high-level intelligent driving and Robotaxi services, driving demand for high-performance chips, lidar, and optical components [38][39]. - Investors are advised to focus on leading companies in the chip, lidar, and sensor cleaning sectors, as well as established automotive manufacturers with competitive advantages [38][40].

Investment Rating - The report indicates a positive outlook for the home furnishing sector, driven by domestic consumption stimulus and the gradual recovery of retail channels [1]. Core Insights - The report highlights that the domestic consumption stimulus is beginning to show effects, with a notable recovery in retail channels, while export conditions are experiencing marginal declines [1][3]. - The performance of leading companies in the home furnishing sector is improving, particularly in the context of national subsidies and strategic adjustments [1][3]. Summary by Sections 1. Home Furnishing - Domestic sales show signs of recovery with a year-on-year revenue change of -12.44% in Q4 2024 and +1.75% in Q1 2025, while net profit for the same periods changed from -54.11% to +7.07% [13]. - Export performance for the furniture sector saw a cumulative year-on-year increase of +5.8% for 2024 but a decline of -8.0% in Q1 2025, indicating a downward trend in export conditions [13]. - The report anticipates that the domestic market will continue to recover in the short term due to national subsidy policies, while the export market may face ongoing pressures [13]. 1.1 Domestic - Custom Home Furnishing - Retail channels are showing marginal improvements, while bulk channels remain under pressure, with leading companies like Oppein and Sophia experiencing reduced revenue declines in Q1 2025 compared to previous quarters [20]. - The profitability of leading companies is improving, with a focus on cost control and product development, while second and third-tier brands may struggle to maintain performance [26]. - Prepayment and cash flow indicators show improvements for some leading companies, suggesting a gradual recovery in demand [38]. 1.2 Domestic - Soft Home Furnishing - The soft home furnishing sector is under pressure due to real estate downturns and changing consumer spending patterns, but companies like Kuka and Mengbaihe are showing signs of recovery [39]. - Profit margins are improving in Q1 2025 compared to 2024, with notable changes in gross and net profit margins across leading companies [44]. - Prepayment figures for soft home furnishing companies are showing positive growth, indicating a recovery in domestic demand [46]. 1.3 Export Home Furnishing - The overall export climate is declining, with a significant drop in cumulative export value in Q1 2025, reflecting challenges in the international market [51][53]. - Despite the overall decline, leading companies are still managing to perform well, showcasing resilience and strategic advantages [51].