传媒 行业研究/行业周报 2025 年户外广告继续增长，浙江支持微短剧创作 ——传媒行业周报（2025.03.10-2025.3.14） ◼ 核心观点 本周核心观点与重点要闻回顾 广告营销：2025 年户外广告的增长将达到 7.2%，产业链有望受益。 群邑的媒体投放统计年报显示，2025 年户外广告的增长将达到 7.2%，其中，数字户外广告将占户外广告总支出的 42%。与此同时， 全球音频广告支出 2025 年将基本保持平稳，而平面广告则会在数字 化和人工智能的影响下进一步下降。 影视短剧："浙里微光·微短剧+"创作计划启动，浙江将推出 100 部左右优质微短剧，相关板块有望受益。3 月 13 日，由浙江省文化 广电和旅游厅、浙江省文化产业投资集团有限公司主办的"浙里微 光·微短剧+"创作计划启动仪式在杭州举行。省文广旅厅等 11 个部 门将合力开展"微短剧+"创作，把微短剧与其他领域或行业相结 合，形成新的应用场景、商业模式、经济业态，带动微短剧内容提质 升级并赋能千行百业。建立微短剧重点项目库，并推出 100 部左右具 有时代特征、中国气派、浙江辨识度的优质微短剧。 游戏：巨人网络发布 DeepSeek ...

电子 行业研究/行业周报 NAND 或将涨价，大容量存储供不应求 ——存储芯片周度跟踪（2025.03.10-2025.03.14） ◼ 核心观点 NAND：NAND 晶圆价格持续攀升，未来还将进一步上涨。根据 DRAMexchange，上周（20250310-0314）NAND 颗粒 22 个品类现货 价格环比涨跌幅区间为 0.00%至 5.26%，平均涨跌幅为 1.23%。其中 5 个料号价格持平，17 个料号价格上涨，0 个料号价格下跌。根据科创 板日报报道，TrendForce 最新内存现货价格走势报告，NAND Flash 方面，上周 Wafer 现货市场延续涨价态势，后续 Wafer 价格有望持续 上涨，512Gb TLC 晶圆现货价格上周上涨 2.33%，报 2.5 美元。 DRAM：服务器内存消耗已经超过手机，大容量存储供不应求。根 据 DRAMexchange，上周（20250310-0314）DRAM 18 个品类现货价 格环比涨跌幅区间为-0.20%至 4.09%，平均涨跌幅为 1.80%。上周 17 个料号呈上涨趋势，1 个料号呈下降趋势，0 个料号价格持平。根据 财联社报道，在 Me ...

Investment Rating - The industry investment rating is "Maintain Buy" [6] Core Insights - NAND wafer prices continue to rise, with an average price increase of 1.23% last week, and further increases are expected [1] - DRAM consumption in servers has surpassed that in mobile phones, indicating a strong demand for large-capacity storage, with expectations of continued growth in 2025 [2] - SK Hynix has commenced construction of its first wafer factory in the Longyin semiconductor cluster, expected to be completed by May 2027, which will serve as a production base for next-generation DRAM storage chips [3] Summary by Sections NAND Market - NAND wafer prices have shown a range of price changes from 0.00% to 5.26%, with 17 out of 22 categories experiencing price increases [1] - The price of 512Gb TLC wafers rose by 2.33% to $2.5 last week [1] DRAM Market - DRAM prices fluctuated between -0.20% and 4.09%, with an average increase of 1.80% last week [2] - The demand for large-capacity storage is driven by AI applications, with predictions that AI mobile penetration will reach 30% by 2025 [2] HBM Market - SK Hynix is investing approximately 66 billion USD to build a new wafer factory, which will enhance HBM production capabilities [3] - The HBM segment is expected to benefit from the rapid development of computing power chips, leading to accelerated growth in the related supply chain [4] Investment Recommendations - The report recommends focusing on companies benefiting from the advanced computing power chip development, such as Saiteng Co., Yishitong, and Lianrui New Materials [4] - For storage chips, it suggests investing in Dongxin Co. and paying attention to companies like Zhaoyi Innovation and Hengsuo Co. [4]

Investment Rating - The report initiates coverage with a "Buy" rating for the company [3] Core Views - The company is a global leader in integrated information and communication technology solutions, focusing on operator networks, government and enterprise business, and consumer business [15][21] - The company's revenue for 2024 is projected at 121.299 billion yuan, a year-on-year decrease of 2.38%, with a net profit of 8.425 billion yuan, down 9.66% [21] - The core competitiveness of the connectivity business continues to improve, with an optimized market structure [3][28] Summary by Sections Company Overview - The company provides end-to-end ICT solutions and serves over a quarter of the global population across more than 160 countries [15] - The business is divided into three main segments: operator networks, government and enterprise, and consumer business [16] Operator Network Business - The operator network business is divided into traditional networks and computing networks, with a focus on 5G-A and 50G PON technologies [17][18] - The company has achieved significant market share in both domestic and international markets, particularly in wireless and fixed-line products [17] Government and Enterprise Business - The government and enterprise segment has seen revenue growth driven by digital transformation and innovation in sectors like finance and internet [19] - The company is expanding its international presence, particularly in Asia and Latin America [19] Consumer Business - The consumer segment includes home terminals, mobile devices, and cloud computers, with significant growth in FTTR products and mobile internet [20] - The company has launched innovative products and expanded its market presence internationally [20] Financial Performance - The company’s revenue has grown from 81.471 billion yuan in 2014 to 121.299 billion yuan in 2024, with a compound annual growth rate of approximately 4.06% [21] - The net profit has increased from 2.634 billion yuan in 2014 to 8.425 billion yuan in 2024, with a compound annual growth rate of 12.33% [21] Revenue Composition - In 2024, the operator network business accounted for 57.98% of total revenue, while government and enterprise business and consumer business accounted for 15.31% and 26.72%, respectively [25][28] - Domestic revenue constituted 67.61% of total revenue, with international revenue at 32.39% [35] Profitability Metrics - The overall gross margin for 2024 is projected at 37.91%, a decrease of 3.57 percentage points year-on-year [39] - The company has effectively controlled its overall expense ratio, which has decreased from 15.22% in 2018 to 10.81% in 2024 [42] Future Outlook - The company is well-positioned to capitalize on major opportunities in 5G, new infrastructure, digital transformation, and the dual-carbon economy [3] - Future net profits are projected to grow steadily from 8.777 billion yuan in 2025 to 10.394 billion yuan in 2027 [3]

Investment Rating - The report gives a "Buy" rating for the company, marking its first coverage [6][7]. Core Views - Top Group is positioned as a Tier 0.5 platform supplier in the automotive industry, focusing on four main business divisions: power chassis systems, decorative systems, intelligent driving, and electric drive [2][18]. - The company achieved a revenue of approximately 19.701 billion yuan in 2023, reflecting a year-on-year growth of about 23.18%, with a CAGR of approximately 26.49% from 2015 to 2023 [2][25]. - The humanoid robot sector is accelerating towards mass production, with projections indicating that 2025 may be a pivotal year for production [3][41]. Summary by Sections Company Overview - Top Group has been dedicated to the automotive industry for over 40 years, with a diverse product range across nine categories, including NVH damping systems, interior and exterior systems, lightweight body components, intelligent cockpit parts, thermal management systems, chassis systems, air suspension systems, intelligent driving systems, and actuators [18][20]. Financial Analysis - The company has established strategic partnerships with high-quality clients, driving sustained performance growth. In Q1-Q3 of 2024, revenue reached approximately 19.352 billion yuan, a year-on-year increase of 36.75% [25][28]. - The revenue from the NVH and interior components has historically accounted for a significant portion of the automotive parts business, with respective contributions of 62.86%, 60.85%, and 58.07% from 2021 to 2023 [28]. Humanoid Robots - The industry is witnessing rapid advancements, with companies like Tesla aiming for mass production of humanoid robots by 2025, targeting an initial output of 10,000 units [3][39]. - The Chinese humanoid robot market is expected to grow to 75 billion yuan by 2029, capturing 32.7% of the global market [41][43]. Automotive Components - The company leads in NVH damping systems and is strategically positioned in the electric vehicle sector. The average sales price of chassis systems has increased from approximately 935 yuan in 2021 to about 1,095 yuan in Q1 2024, marking a price increase of approximately 17.11% [5][66]. - The automotive electronics segment is rapidly expanding, with the average sales price of automotive electronic products rising from about 265 yuan in 2021 to approximately 3,544 yuan in Q1 2024, reflecting a significant increase of approximately 1,237.36% [5][73].

Investment Rating - The industry investment rating is maintained as "Add" [7] Core Views - Intel appointed Lip-Bu Tan as the new CEO, effective March 18, 2025, who has over 20 years of experience in the semiconductor and software sectors [1][13] - The Chinese cloud terminal market is projected to ship 4.217 million units in 2024, representing a year-on-year growth of 40% [2][14] - The first national standard for direct communication in the automotive industry has been officially released and implemented in China [3][15] Market Review - The A-share Shenwan Communication Index rose by 0.6% from March 10 to March 14, 2025, underperforming the CSI 300 Index by 0.98 percentage points [4][17] - Within the Shenwan secondary sectors, communication equipment increased by 1.67%, while communication services decreased by 1.11% [4][18] - The top-performing sectors included communication cables and supporting equipment, which rose by 5.29% [22] Investment Recommendations - The report recommends focusing on sectors such as optical modules, operators, and communication equipment [5][16] - Specific companies to watch include Zhongji Xuchuang, Tianfu Communication, and Xinyisheng in the optical module sector, as well as China Mobile, China Telecom, and China Unicom in the operator sector [5][16]

通信 行业研究/行业周报 A 英特尔任命新 CEO，中国云终端市场出货量增长 ——通信行业周报（2025.3.10-2025.3.14） ◼ 核心观点 本周核心观点与重点要闻回顾 算力：英特尔任命陈立武为新 CEO。根据 C114 通信网 3 月 13 日消 息，英特尔公司宣布，其董事会已任命陈立武（Lip-Bu Tan）为首席 执行官，这一任命将于 3 月 18 日正式生效。陈立武是一位成就卓著 的科技领袖，拥有深厚的半导体行业经验。他接替临时联合首席执行 官 David Zinsner 和 Michelle (MJ) Johnston Holthaus。同时，陈立武将 在 2024 年 8 月辞去董事会职务后，重新加入英特尔董事会。据悉， 陈立武是一位资深的科技投资者和备受尊敬的高管，在半导体和软件 领域拥有超 20 年的经验，且在英特尔生态系统中构建了深厚人脉。 通信设备：2024 中国云终端市场出货量 421.7 万台，同比增长 40%。根据 C114 通信网 3 月 13 日消息，国际数据公司（IDC）最新 发布的《2024 年下半年中国云终端市场跟踪报告》显示，2024 全年 中国云终端市场出货量 ...

Investment Rating - The industry investment rating is "Increase" [7] Core Viewpoints - Tianyuan Pet plans to acquire a controlling stake in Taotong Technology to enhance its online channel layout, aiming to hold 99.71% of Taotong after the transaction [1][3] - Taotong Technology is a well-known e-commerce service provider in the food sector, operating over 30 flagship stores on platforms like Tmall and JD, with a total asset of 1.157 billion and revenue of 2.004 billion in 2024, reflecting a 25.10% year-on-year growth [2] - The acquisition is expected to create synergies in supply chain and channel operations, enhancing Tianyuan Pet's online sales capabilities and profitability, while supporting its transition to a dual circulation model [3] Summary by Sections Company Overview - Taotong Technology specializes in online retail, leveraging major e-commerce platforms and new media channels, serving over 10 million consumers with a diverse product range [2] Financial Performance - In 2024, Taotong Technology achieved total assets of 1.157 billion, net assets of 585 million, and revenue of 2.004 billion, marking a 25.10% increase year-on-year [2] Strategic Implications - The merger is anticipated to significantly boost Tianyuan Pet's performance, with potential for enhanced brand promotion and operational efficiency through resource integration [3] - The collaboration with Chewy opens up cross-border sales opportunities for Chinese pet brands, enhancing product offerings on the North American market [4] Investment Suggestions - Focus on companies with strong channel layouts and innovative pet products, including Tianyuan Pet, Yiyi Co., and others involved in smart pet care and cross-industry expansions [5]

天元宠物拟控股淘通科技，加码渠道端布局 ——宠物行业周观点 ◼ 核心观点 天元宠物拟控股淘通科技，加码线上渠道端布局。天元宠物发布公告表示正在筹 划通过发行股份（发行价 22.37 元/股）及支付现金方式购买广州淘通科技股份有 限公司 89.71%的股权，叠加公司 2024 年 12 月以 7700 万对价收购的淘通科技 10%股权，交易完成后，公司将持有淘通 99.71%的股权，并表淘通科技。 据公司公告和官网，淘通科技是食品领域知名的国内电商服务商，主要从事线上 零售业务，具有较强的旗舰店运营能力，以天猫、京东、唯品会等综合电商平台 为核心运营平台，以小红书、抖音、快手等新媒体电商平台为新兴渠道切入点， 建立了全链路、多层次、精准化的销售、运营和营销体系。截至目前，淘通科技 在天猫、京东、抖音等电商平台共运营 30 余家官方旗舰店铺，合作的客户主要 有玛氏、雀巢、百事桂格等 40 多个国内国际品牌客户，经营食品、酒水、母婴、 个护、保健、宠物食品等多样化品类，服务的消费者超 1000 万。2024 年淘通科 技总资产为 11.57 亿元，净资产为 5.85 亿元，实现营收 20.04 亿元，同比增长 25 ...

中小市值 行业研究/行业点评 国家医保局为脑机接口定价单独立项 ——新兴产业观察 ◼ 核心观点 脑机接口行业事件：（1）国家医保局为脑机接口医疗服务价格单独立 项。财联社 3 月 12 日电，国家医保局发布《神经系统医疗服务价格项 目立项指南》，其中专门为脑机接口新技术单独立项，设立了侵入式脑 机接口植入费、取出费，非侵入式脑机接口适配费等价格项目，这意 味着，一旦脑机接口技术成熟，快速进入临床应用的收费路径已经铺 好。（2）国家药监局医疗器械大湾区分中心开展脑机接口设备调研。 人民财讯 3 月 12 日电，为进一步摸排区域内脑机接口前沿技术转化 情况，加大对研发创新支持力度，近日，器械大湾区分中心主任刘斌 带队赴华南理工大学及琶洲实验室开展脑机接口设备调研。调研组实 地考察了基于脑机接口实时解码的上下肢综合康复训练系统、面向运 动障碍患者的多模态脑机融合轮椅等脑机接口设备，听取了华南理工 大学和琶洲实验室关于脑机接口技术相关成果的介绍，以及他们在注 册申报过程中遇到的难点与堵点。调研组就注册申报的产品分类、注 册路径、安全性和有效性评估等问题进行现场交流，提供了相应的解 决思路和建议。（3）西安交大科研人员 ...