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大厂副业加盟6个月闭店,我踩过的7个坑和3条血泪教训
虎嗅APP· 2025-07-24 13:43
Core Viewpoint - The article provides a detailed retrospective on the challenges and lessons learned from opening a physical store after working in a large internet company, emphasizing the complexities and pitfalls of entrepreneurship in the physical retail space [3][4]. Group 1: Reasons for Choosing to Open a Store - The company sought to explore side business opportunities due to the downturn in the internet economy and the desire for a second income stream, leading to the decision to open a store in the health and wellness sector [6][7]. - Previous attempts at light-asset projects yielded minimal results, prompting a shift towards a more tangible business model [7]. Group 2: Financial Expenditures - Initial startup costs included a franchise fee of 50,000 yuan, renovation costs of 33,000 yuan, and equipment purchases totaling 35,000 yuan [10]. - Monthly operational expenses comprised salaries, rent, utilities, and high-cost consumables sourced from the franchisor [12][13]. Group 3: Major Pitfalls Encountered - Lack of thorough market research led to uninformed decisions regarding product categories and brand selection, resulting in significant operational challenges [16][17]. - Poor site selection due to ignorance of essential requirements, such as the need for a restroom in a wellness center, compounded by high competition in the chosen area [18][19]. - Inadequate support during the store's renovation phase resulted in critical oversights, such as the failure to install an effective air circulation system [20][21]. - Recruitment challenges arose from a lack of experience in hiring, leading to difficulties in finding qualified staff and managing employee dynamics [23][24]. - Ineffective marketing strategies and reliance on costly customer acquisition methods, such as ground promotions, resulted in unsustainable operational costs [28][31]. Group 4: Key Lessons Learned - The notion of being a "hands-off" owner is unrealistic; active involvement is crucial for the success of a retail operation [35][36]. - The importance of recognizing ongoing operational costs, including time and effort, which often exceed initial financial investments [41][42]. - The low leverage in physical retail compared to internet businesses highlights the need for expertise in the chosen field to ensure success [46]. Group 5: Conclusion - The experience serves as a cautionary tale about the realities of entrepreneurship, emphasizing the necessity of preparation, research, and active management in the retail sector [48][49].
年轻人正在用丑鞋踹翻全世界
虎嗅APP· 2025-07-24 09:42
Core Viewpoint - The article discusses the rise of "ugly shoes" as a fashion trend among young people, highlighting a shift from traditional stylish footwear to more comfortable and unconventional designs that prioritize comfort over aesthetics [7][8][9]. Group 1: Trends in Footwear - The year 2024 has been declared the year of ugly shoes, with a notable shift in fashion preferences from stylish high heels to comfortable, unconventional footwear [7][8]. - Young people are increasingly embracing various forms of slip-on shoes, including clogs, Ugg boots, and chef shoes, which are now considered fashionable [11][20]. - The trend is characterized by a focus on comfort, with shoes becoming flatter, wider, and more casual, reflecting a broader cultural shift away from traditional fashion norms [90][93]. Group 2: Specific Shoe Types - Ballet flats and thin-soled shoes have gained popularity, with brands like Adidas and Puma leading the trend, often associated with K-pop idols [24][26]. - The emergence of fishnet shoes and five-toe shoes has created a new niche in the market, appealing to young consumers looking for unique and functional designs [20][41]. - Brands like KEEN have capitalized on the trend of outdoor and functional footwear, which has become fashionable in urban settings, despite their originally intended use for outdoor activities [66][73]. Group 3: Cultural Shifts - The article notes a significant cultural shift where high heels, once a symbol of femininity and power, are now being rejected by younger generations in favor of comfort and practicality [93][98]. - The rise of "ugly shoes" reflects a rebellion against traditional beauty standards and societal expectations, with young people prioritizing comfort and self-expression over conventional aesthetics [58][83]. - The trend is also linked to broader societal changes, including the impact of the pandemic and movements like MeToo, which have influenced perceptions of femininity and professional attire [98][111].
同样的药,在美国的售价为何是欧洲的5-10倍?
虎嗅APP· 2025-07-24 09:42
Core Viewpoint - The article discusses the significant disparity in drug prices between the United States and Europe, highlighting that the same medication can cost 5-10 times more in the U.S. than in European countries. It explores the complexities behind drug pricing, including historical, institutional, and market dynamics, as well as the influence of Pharmacy Benefit Managers (PBMs) in the pricing structure [3][5][6]. Group 1: Reasons Behind Drug Price Reform Challenges - Trump's executive order aimed to reduce drug prices by 30%-80%, but it lacked a clear implementation plan, leading to confusion and a rise in pharmaceutical stock prices instead of a decline [6][7]. - The U.S. government is legally restricted from negotiating drug prices directly with pharmaceutical companies, a situation rooted in the country's foundational philosophy of protecting commercial independence [8][9]. - Pharmaceutical companies have significant political influence, often contributing to campaigns, which complicates efforts to enforce price reductions [10][11]. Group 2: Mechanisms of Drug Pricing - Drug pricing in the U.S. involves multiple channels, including government insurance (Medicare) and commercial insurance, each with different pricing strategies and negotiation dynamics [12][13]. - The initial pricing of a drug is influenced by historical prices of similar drugs, expected efficacy, and market competition, leading to a complex pricing strategy that often results in high initial prices [16][17]. - The actual price paid by patients is often significantly lower than the listed price due to discounts and negotiations, creating a lack of transparency in the pricing structure [21][22]. Group 3: Global Drug Price Comparisons - In Europe, drug prices are generally lower than in the U.S., with some medications costing 50-100 euros compared to 1000 dollars in the U.S., reflecting different healthcare philosophies and pricing strategies [35][36]. - China's drug pricing system has evolved to include significant negotiations, leading to lower prices for many medications compared to the U.S., particularly for generic drugs [41][42]. - The introduction of price negotiation mechanisms in the U.S. under the Biden administration marks a shift towards a more European-style approach to drug pricing, aiming to balance pharmaceutical innovation with affordability [43][44].
《长安的荔枝》:大唐组织僵化,李善德敏捷开发
虎嗅APP· 2025-07-24 09:42
Core Viewpoint - The article discusses the bureaucratic rigidity of the Tang Dynasty as exemplified by the story of Li Shande, who faced overwhelming challenges in delivering lychees to the emperor, highlighting the pitfalls of top-down decision-making without practical feasibility [6][8][10]. Group 1: Bureaucratic Challenges - The decision-making process in the Tang Dynasty was often disconnected from reality, driven by the whims of powerful leaders without consideration for feasibility or data [9][10]. - Middle management became a "black hole," transferring pressure downwards without providing necessary resources or support, leading to organizational paralysis [10][11]. - The bureaucratic system, designed for stability and efficiency, became a hindrance when faced with new challenges, resulting in significant internal inefficiencies [11][12]. Group 2: Agile Entrepreneurship - Li Shande transitioned from a bureaucratic role to an entrepreneurial mindset, forming a cross-functional team to tackle the lychee delivery challenge [16][21]. - He employed an agile approach, conducting rapid experiments and iterations to find viable solutions, embodying the principle of "minimum viable product" [22][23]. - This shift from a rigid structure to a more flexible, trust-based team dynamic allowed for innovative problem-solving in a constrained environment [16][22]. Group 3: The Aftermath of Success - Despite successfully delivering the lychees, Li Shande received no recognition or reward, illustrating the indifference of the ruling class to individual contributions [26][27]. - His survival after the project was not due to merit but rather a random act of mercy from the emperor, highlighting the chaotic nature of the bureaucratic system [28][29]. - Ultimately, Li Shande's fate serves as a microcosm of the larger decline of the Tang Dynasty, where individual efforts were overshadowed by systemic failures [31][32].
给陷入ROI的营销朋友,列一份短名单【大鲸榜】
虎嗅APP· 2025-07-24 09:42
Core Viewpoint - The marketing industry is facing collective challenges such as high content costs, fragmented MarTech systems, and a disconnect between marketing and sales, prompting the need for effective AI solutions to drive growth [2][4]. Group 1: Industry Challenges - Content costs are high and the frequency of updates is rapid, yet it remains difficult to engage consumers effectively [2]. - Various MarTech systems are disjointed, leading to redundant investments and low usage rates [2]. - There is a persistent gap between marketing and sales, making it hard to measure the impact of marketing expenditures on growth [2][4]. Group 2: AI's Role in Marketing - Despite the proliferation of AI technologies in marketing, such as generative AI and marketing automation platforms, few have successfully addressed the industry's core challenges and gained client recognition [2][4]. - The complexity and precision required in marketing have increased, necessitating AI to enhance insights and execution capabilities [4]. Group 3: Evaluation and Participation - The "Big Whale List" aims to identify companies that effectively use AI to solve marketing problems and drive business growth [2][4]. - Companies eligible for participation must provide AI-driven marketing technology services across at least one of six key areas and have two or more verifiable paid client cases [5]. - The evaluation will consider technical capabilities, implementation success, and commercial value [6]. Group 4: Recognition and Opportunities - The top 10 "AI + Marketing Strongest Companies" will be announced by the end of September 2025, providing exposure and networking opportunities for the selected firms [7][8]. - Participants will benefit from promotional activities, speaking opportunities, and inclusion in a case library [8].
劝君不做孙正义
虎嗅APP· 2025-07-24 00:18
Core Viewpoint - The article discusses the investment journey of Masayoshi Son, highlighting his significant financial losses and gains, and how his bold investment strategies have shaped his career and the tech industry [3][45]. Group 1: Investment Philosophy and Strategies - Masayoshi Son's investment approach is characterized by high risk and high reward, often betting on emerging technologies and companies, such as Alibaba and ARM, which have yielded substantial returns [25][27]. - The article contrasts Son's investment style with that of Warren Buffett, emphasizing Son's willingness to take risks in innovative sectors, while Buffett prefers a more conservative approach [45][48]. - Son's ability to identify and invest in transformative technologies, such as the iPhone and AI, showcases his forward-thinking mindset and willingness to act on intuition rather than conventional metrics [26][35]. Group 2: Major Investment Milestones - Son's early investments in Yahoo and Alibaba were pivotal, with Alibaba's IPO yielding a return of approximately 2900 times on his initial investment [25][27]. - The acquisition of ARM for £24 billion in 2016 is highlighted as a strategic move to position SoftBank at the forefront of the AI revolution, despite facing challenges in realizing its full potential [35][36]. - The article notes Son's significant losses from investments in WeWork, which have impacted his reputation and financial standing, yet he continues to pursue ambitious projects like the $500 billion StarGate initiative [33][39]. Group 3: Challenges and Future Outlook - The article discusses the challenges Son faces in the current AI landscape, where SoftBank has struggled to secure impactful investments compared to competitors like Microsoft and Google [36][41]. - Son's vision for Japan's role in the AI industry is questioned, as he acknowledges the lack of talent and infrastructure necessary to compete globally [40][42]. - The future of SoftBank and Son's investments hinges on navigating the evolving tech landscape and capitalizing on emerging opportunities, particularly in AI [44][48].
北汽新能源:悬崖边的舞蹈
虎嗅APP· 2025-07-24 00:18
Core Viewpoint - The article highlights the intense competition in the automotive industry, emphasizing that companies must continue to "fight" for market share, even if it leads to losses. It uses BAIC Blue Valley as a case study to illustrate the disparity in performance among different automakers, where increased sales do not necessarily translate to improved financial health [1][2]. Group 1: BAIC Blue Valley's Performance - BAIC Blue Valley is projected to incur a loss of 2.2 to 2.45 billion yuan despite a 139.73% year-on-year increase in sales, reaching 67,000 units in the first half of 2025 [1][4]. - The company reported a net loss of 9.61 billion yuan in Q1 2025, with a projected loss of 12.69 to 15.19 billion yuan in Q2, indicating that increased sales have not improved operational performance [4]. - In 2024, BAIC Group's revenue, gross profit, and net profit attributable to shareholders decreased by 2.75%, 19.35%, and 68.6%, respectively, with BAIC Blue Valley alone losing 4.44 billion yuan [4]. Group 2: Challenges Faced by BAIC Blue Valley - The company attributes its anticipated losses to high R&D investments, which surged by 48.22% to 3.191 billion yuan in 2024, accounting for 21.99% of revenue [4]. - BAIC Blue Valley doubled its dealer network and increased service centers to 226, with sales expenses reaching 1.821 billion yuan in 2024, indicating aggressive market expansion efforts [4]. - Despite a 91.7% and 25.3% year-on-year increase in production and sales in June, the monthly sales remain below the breakeven point of 30,000 to 40,000 units per brand [4][5]. Group 3: Overall Industry Context - The article notes that while some domestic brands show impressive growth figures, their overall scale remains limited, failing to offset the losses from joint ventures [7]. - The ongoing restructuring within BAIC Blue Valley, including leadership changes and strategic shifts, reflects the urgency to adapt to the rapidly evolving market [9]. - The company has initiated a 6 billion yuan capital increase plan, primarily aimed at supporting its cash flow and funding new energy vehicle development [11].
早报 | 6名大学生在企业参观学习时溺亡;自来水异味7人被严肃问责;印度恢复向中国公民发放旅游签证;麦当劳回应工作人员没必要偷吃
虎嗅APP· 2025-07-24 00:18
Group 1 - The Hainan Free Trade Port is set to officially start operations on December 18, 2025, as announced by the National Development and Reform Commission [2] - A water quality issue in Hangzhou led to the accountability of 7 officials, with affected users receiving a full waiver of their July water fees [3] - The Ministry of Science and Technology released guidelines to mitigate ethical risks in the development of automated driving technologies [4][5] Group 2 - A tragic incident occurred in Inner Mongolia where 6 university students drowned during a field trip at a mining company [7] - The incident prompted local authorities and the university to initiate follow-up actions [8] - A case of a 4-year-old boy's death during a dental procedure has led to the suspension of involved medical staff and an ongoing investigation [6] Group 3 - MUJI clarified that it has no affiliation with a local brand named "natural mill," which has similar branding [18] - Pop Mart is suing 7-Eleven in the U.S. for selling counterfeit LABUBU toys, which were reported to be of poor quality [20][21] - JD.com stated that its "Seven Fresh Kitchen" will consider expanding to other platforms if there is consumer demand [24][25] Group 4 - Tesla reported a significant decline in both revenue and net profit for Q2, with CEO Elon Musk urging investors to focus on future developments in autonomous driving and robotics [24] - Mitsubishi Motors announced its complete withdrawal from vehicle production in China, ending a partnership that lasted over 40 years [29]
鞋服、电商老板必看:来杭州看AI落地实战,算清ROI【AI落地研学营】
虎嗅APP· 2025-07-23 15:12
Core Insights - The article emphasizes the rapid integration of AI in the apparel and e-commerce sectors, showcasing practical applications that yield tangible results [2][3]. Group 1: Event Overview - The AI implementation workshop organized by Huxiu Think Tank will take place in Hangzhou on July 29-30, focusing on "AI + Marketing Apparel" [2][6]. - The workshop aims to provide real-world experiences and solutions to industry challenges, moving beyond theoretical discussions [6]. Group 2: Key Speakers and Topics - Notable speakers include Zhao Shenghai from NetEase Cloud Commerce, who will discuss enterprise growth systems from a platform perspective [3]. - Luo Likang from Lingdi Technology will focus on the integration of AI in 3D clothing design and virtual fitting, highlighting the synergy between design and marketing [3]. - Liu Yaping, CTO of "Jiao Ge Peng You," will analyze the real ROI of AI in marketing through live streaming practices [3]. - Lin Zicheng, Operations Director at Weixiang Miaojing, will demonstrate how AI can drive e-commerce operations and expand brand boundaries [3]. Group 3: Unique Value Proposition - The workshop offers hands-on experiences, including visits to live streaming bases and technology centers, allowing participants to witness AI applications in action [4]. - Closed-door discussions will address critical pain points such as demand forecasting, deep user engagement, and flexible supply chain responses [5]. Group 4: Strategic Focus - The workshop is part of a series that connects various AI practical applications across four themes: AI-Agent, AI + Marketing Apparel, AI + Supply Chain, and AI + Organization [6]. - The emphasis is on transforming "technology heat" into "business capability," ensuring that discussions are grounded in real business scenarios [6].
造福or替代程序员?实测阿里新模型
虎嗅APP· 2025-07-23 15:12
Core Insights - The article discusses the transformative potential of Qwen3-Coder, an AI coding tool developed by Alibaba, which is seen as a significant advancement in programming productivity and creativity [1][2][3]. Group 1: Performance and Capabilities - Qwen3-Coder has demonstrated superior performance, surpassing GPT-4.1 and competing with Claude 4 in various coding benchmarks, indicating its position in the top tier of global AI models [30][31]. - The model's architecture utilizes a mixture of experts (MoE) approach, allowing it to activate only a portion of its parameters during inference, which enhances efficiency and scalability [24][25]. - Qwen3-Coder supports a context window of 256K tokens, expandable to 1M tokens, enabling it to handle large codebases and complex software engineering tasks effectively [28]. Group 2: User Experience and Interaction - Users report a significantly improved experience with Qwen3-Coder, noting its speed and ability to generate functional code with minimal errors, enhancing the overall coding process [6][7]. - The tool allows for collaboration through various interfaces, including a web chat, API integration, and local deployment, providing flexibility for developers [7][8]. Group 3: Cost and Accessibility - Qwen3-Coder offers a cost advantage over competitors like Claude 4, with API pricing being significantly lower, and it is available as an open-source model, making it accessible for free [35][36]. - The open-source nature of Qwen3-Coder is positioned as a strategic advantage, aiming to build a robust global developer ecosystem and redefine standards for development tools [36][37]. Group 4: Future Implications - The introduction of Qwen3-Coder is expected to revolutionize the programming landscape, empowering developers to focus on creativity and system design rather than repetitive coding tasks [41][42]. - The article suggests that the capabilities of Qwen3-Coder could extend beyond programming, potentially impacting various industries such as pharmaceuticals, materials science, and financial modeling [42][43].