Core Viewpoint - The establishment of the Chongqing Liangjiang New Area marks a new chapter in development, focusing on integrated development advantages, technological innovation, and high-quality growth for the region [1] Group 1: Innovation and Industry Development - Liangjiang New Area hosts over 2,500 high-tech enterprises and 14,800 technology-based companies, showcasing a highly intelligent and collaborative industrial system [2] - The area has seen the establishment of various innovation platforms, such as Liangjiang Collaborative Innovation Zone and Xiangmiao Data Valley, facilitating the transition of innovative results from laboratories to production lines [2] - The region's innovation ecosystem has led to significant advancements, with companies achieving over 300 invention patents and investing more than 10% of their revenue in R&D annually [4] Group 2: Infrastructure and Logistics - The Guoyuan Port has evolved into a major logistics hub with an annual throughput exceeding 26 million tons, connecting to over 300 ports globally [6] - The integration of various open platforms, such as the China-Europe Railway Express and the Western Land-Sea New Corridor, enhances the region's role as a gateway for international trade [8] - The implementation of innovative regulatory models in the free trade zone has reduced logistics costs significantly, saving approximately 3,000 yuan per container [9] Group 3: Urban Development and Quality of Life - The population of Liangjiang New Area is approximately 3.52 million, with ongoing urban planning aimed at improving public services and living standards [10] - Initiatives such as the expansion of public services and the establishment of a "15-minute high-quality living circle" are enhancing the urban environment and livability [13] - The area is focusing on ecological protection and sustainable development, with efforts to create a harmonious balance between urbanization and nature [13]

Investment Rating - The industry investment rating is "Buy" [2] Core Insights - The report indicates a transition from "stable volume and slow price" to "price increase and stable volume" for the automotive industry in 2026 [6][16] - The domestic demand for passenger vehicles is expected to show positive growth in 2026, supported by policies such as scrapping and replacement subsidies [27][28] - The report highlights that the average selling price (ASP) of passenger vehicles is projected to increase, with a notable rise in ASP observed in December 2025 [16][20] Summary by Sections 1. Passenger Vehicle Sales and Market Dynamics - In December 2025, domestic passenger vehicle sales reached 2.278 million units, a year-on-year decrease of 16.4% but a month-on-month increase of 13.6% [16] - The total sales for 2025 were 23.052 million units, reflecting a slight year-on-year increase of 0.6% [16] - The report notes that December's performance was significantly below seasonal norms, attributed to the suspension of scrapping subsidies in some regions [16] 2. ASP Trends and Market Expectations - The ASP for passenger vehicles in 2025 showed a year-on-year decline of 2.1%, with December 2025 ASP increasing by 13.7% compared to the previous year [16][20] - The report anticipates that the continuation of scrapping policies will enhance the sales of mid-to-high-end vehicles, contributing to price increases [27] 3. Inventory and Supply Chain Considerations - As of December 2025, the inventory of passenger vehicles stood at 4.708 million units, with a dynamic inventory-to-sales ratio of 2.48 [40] - The report suggests that short-term inventory risks are manageable, as leading domestic manufacturers may adjust production based on current demand [40] 4. Investment Recommendations - The report recommends focusing on various companies within the passenger vehicle supply chain, including Geely, BYD, and Xpeng Motors for growth potential [6][27] - It also highlights companies like Great Wall Motors and SAIC Group as having potential turning points in their performance [6][27]

Market Performance - The automotive sector outperformed the market this week, with a 2.6% increase in A-share automotive stocks from January 19 to January 25, ranking 14th among Shenwan sub-industries, compared to a decline of 0.6% in the CSI 300 index [1] - Sub-sectors such as automotive services, commercial vehicles, automotive parts, motorcycles, and others saw increases of 6.9%, 4.8%, 4.0%, 1.4%, and 0.7% respectively, while passenger vehicles decreased by 1.4% [1] Investment Recommendations - Recommended core stocks include Geely Automobile, Xpeng Motors, BYD, Bertley, Top Group, New Spring Co., and Chunfeng Power [2] - For passenger vehicles, Geely, Xpeng, and BYD are recommended, with Jianghuai Automobile suggested for attention [5] - In the parts sector, recommendations include Bertley and Horizon Robotics for intelligent driving, and Top Group and New Spring Co. for new forces in the industry chain [5] - For motorcycles, recommended companies are Chunfeng Power and Longxin General [6] - In the tire sector, SAILUN and Senqilin are recommended [7] - For commercial vehicles, recommended companies include Weichai Power and China National Heavy Duty Truck for heavy trucks, and Yutong Bus for passenger vehicles [8] Strategic Collaborations - Changan Automobile signed a comprehensive strategic cooperation agreement with Midea Group to deepen the "people-car-home" smart ecosystem collaboration, allowing users to control 20 types of Midea smart appliances via voice and to check vehicle status remotely [4][11] Robotics Sector Insights - Tesla plans to sell humanoid robots to the public by 2027, with deliveries to enterprises expected to start in the second half of 2026. This development is anticipated to catalyze the robotics sector [3][10] - The focus is on the production and technological iteration of Tesla's robots, with domestic manufacturers like Yushutech expected to enter the IPO phase soon, which could serve as a strong catalyst for the sector [3][10] - Key hardware segments such as dexterous hands and lightweight components are expected to see significant changes, and the valuation of leading automotive robotics manufacturers is anticipated to undergo reconstruction [3][10][23] Policy and Market Trends - The new national subsidy policy for 2026 aims to stimulate demand by extending the scope of vehicle replacement subsidies, which is expected to improve the structure of subsidized models [12][18] - The subsidy for scrapping and replacing vehicles will be based on a percentage of the vehicle price, with electric vehicles receiving up to 20,000 yuan and fuel vehicles up to 15,000 yuan [14][16] - The overall discount rate for vehicles in December 2025 increased compared to November, indicating a competitive market environment [53][54] Motorcycle Market Dynamics - The sales of motorcycles above 250cc reached 69,000 units in December 2025, showing a year-on-year increase of 1.8% and a month-on-month increase of 12.9% [30] - The domestic sales of motorcycles above 250cc in December were 28,000 units, up 32.8% year-on-year, while exports showed a decline [31] Heavy Truck Market Recovery - The heavy truck market saw sales of approximately 95,000 units in December 2025, a year-on-year increase of about 13%, supported by the expanded scope of the vehicle replacement subsidy policy [34] - The average subsidy for scrapping and updating eligible trucks is 80,000 yuan, which is expected to stimulate demand significantly [34][36]

Investment Rating - The report maintains a "Buy" recommendation for the automotive sector, indicating a potential rebound in vehicle sales in the first quarter driven by retail and export growth [3][4]. Core Insights - The automotive sector is expected to see a rebound in vehicle sales, particularly in the first quarter, with catalysts from retail and export activities. The focus for auto parts remains on new industries such as intelligent driving, robotics, and liquid cooling technologies [3][4]. - Traditional automotive stocks have shown relative stability in prices, while the robotics sector is expanding into second-tier markets [3]. - The report highlights significant growth in new energy vehicle deliveries, with companies like NIO and Li Auto showing notable month-on-month increases [6][7]. Data Tracking - In early January, the discount rate for traditional vehicles remained stable at 9.6%, with an average discount amount of 22,259 yuan, reflecting a year-on-year increase of 2,192 yuan [5]. - December saw a decline in wholesale and retail sales of passenger vehicles, with wholesale sales down 8.7% year-on-year and retail sales down 16.8% [5][6]. - New energy vehicle deliveries in December showed a mixed performance, with BYD delivering 420,398 units (down 18.3% year-on-year) while NIO and Li Auto reported significant increases in deliveries [6][7]. Industry News - The report notes that the German government announced subsidies of up to 6,000 euros for families purchasing new electric vehicles to boost the domestic electric vehicle industry [10]. - The report also mentions that the Chinese government is implementing policies to promote the replacement of old vehicles and appliances, which is expected to enhance the automotive market [10][30]. - Geely's new MPV model, the Galaxy V900, was launched with a price range of 269,800 to 329,800 yuan, featuring advanced AI capabilities [30].

Investment Rating - The report provides a "Buy" rating for several companies in the automotive sector, indicating an expected performance that will exceed the market by more than 10% over the next 12 months [5][22]. Core Insights - The change in subsidy policies has led to the disappearance of the tail effect in Q4 2025, resulting in a reduction of demand overdraw for 2026. In December 2025, the number of insured vehicles was 2.278 million, down 16.4% year-on-year but up 13.6% month-on-month. The total number of insured vehicles for the year reached 23.047 million, a slight increase of 0.6% year-on-year, with the penetration rate of new energy vehicles rising to 54.0%, an increase of 7.1 percentage points year-on-year [4][7][16]. Summary by Sections 1. Changes in Subsidy Policies - The report highlights that the changes in subsidy policies have caused consumers to adopt a wait-and-see approach, leading to a decrease in demand overdraw for 2026. The expectation is that as replacement subsidy application channels open, pent-up demand will materialize, and the domestic terminal market will trend towards "price increase and stable volume" [4][7]. 2. PHEV Market Share Tracking - The focus is on the performance of PHEV market shares, particularly for BYD and Geely, as the "mid-level assisted driving equity" leads to share differentiation. The report emphasizes the importance of monitoring configuration adjustments and terminal discount changes to understand further market share differentiation [9][16]. 3. Recent Report Insights - The report notes that the passenger vehicle inventory saw a slight reduction in December 2025, with an estimated 1.5 million vehicles in demand waiting to be fulfilled. The overall industry theme for 2025 was "emerging from deflation," with a judgment of "stable volume and slow price increase" being validated. The outlook for 2026 remains "price increase and stable volume," differing from market consensus due to regulatory changes and risk-return assessments [16][17]. 4. Investment Recommendations - The report suggests a "shelf-style" investment approach, recommending various companies across the passenger vehicle chain. Right-side targets include Geely, BYD, and others, while left-side targets include Great Wall Motors and Changan Automobile. In the commercial vehicle chain, recommended companies include China National Heavy Duty Truck Group and Weichai Power [17].

Group 1 - The event "Auto-First Annual Gala and 2025-2026 China Automotive Innovation Ceremony" highlights the automotive industry's critical years ahead, emphasizing the importance of scale advantages for leading companies and the irreversible trend of smart technology in vehicles [1] - SAIC Motor Corporation was awarded "Annual Automotive Enterprise," while the "Annual Car" award went to the AITO M9, showcasing the recognition of significant players in the industry [1] - The awards reflect the upward vitality and international strength of Chinese brands, with Geely Galaxy recognized as "Annual Brand" and BYD and Chery as "Annual Export Brands" [1] Group 2 - The awards also illustrate a diverse market ecosystem, with models like XPeng G7 and SAIC Volkswagen Lavida Pro winning in various segments, indicating the success of traditional brands in the electric and smart vehicle transformation [2] - Data shows that by 2025, the penetration rate of new energy vehicles in China will exceed 54%, with multiple technology routes such as hybrid, range-extended, and pure electric advancing simultaneously [2] - The competition in the automotive market is expected to focus on technology, cost, and channel strength, testing companies' strategic determination and adaptability as the industry shifts from scale to strength [2]

Investment Rating - The report assigns an "Accumulate" rating for the automotive industry [22]. Core Insights - The report forecasts that the wholesale sales of passenger vehicles in China will reach 30.21 million units in 2026, reflecting a year-on-year increase of 1%. The sales of new energy passenger vehicles are expected to be approximately 16.85 million units, with a year-on-year growth of 10% [20][21]. - In December 2025, the wholesale sales of passenger vehicles in China were 2.814 million units, a decrease of 9% year-on-year and a decrease of 7% month-on-month. For the entire year of 2025, the wholesale sales reached 29.908 million units, an increase of 9% year-on-year [7][8]. Summary by Sections 1. Total Passenger Vehicle Sales - In December 2025, the total wholesale sales of passenger vehicles in China were 2.814 million units, down 9% year-on-year and down 7% month-on-month. The wholesale sales of new energy passenger vehicles were 156.3 thousand units, up 3% year-on-year and down 8% month-on-month. For the entire year of 2025, the wholesale sales of passenger vehicles were 29.908 million units, up 9% year-on-year, while new energy passenger vehicle sales reached 1.5319 million units, up 25% year-on-year [7][8]. 2. Key Automotive Companies' December Sales - **BYD**: In December, BYD delivered 420 thousand vehicles, down 18% year-on-year and down 12% month-on-month. The overseas sales reached 132 thousand units, up 130% year-on-year [8][9]. - **Geely**: In December, Geely delivered 237 thousand vehicles, up 13% year-on-year. The 2026 sales target is set at 3.45 million units, a 14% increase from 2025 [10]. - **Changan**: In December, Changan delivered 257 thousand vehicles, down 19% year-on-year. The 2026 sales target is 3.3 million units, a 13% increase from 2025 [12]. - **Great Wall Motors**: In December, Great Wall Motors delivered 124 thousand vehicles, down 8% year-on-year. The company launched the "Guiyuan Platform" globally [13][14]. - **Li Auto**: In December, Li Auto delivered 44 thousand vehicles, down 24% year-on-year. The OTA 8.2 version was fully pushed [15]. - **Leap Motor**: In December, Leap Motor delivered 60 thousand vehicles, up 42% year-on-year. The 2026 sales target is set at 1 million units [16][17]. - **Xpeng Motors**: In December, Xpeng Motors delivered 38 thousand vehicles, achieving double growth year-on-year and month-on-month. The 2025 total deliveries reached 429 thousand units, up 126% year-on-year [18][19]. 3. Policy Impact and Market Outlook - The report notes that the effectiveness of the old-for-new vehicle policy is expected to diminish, with a projected total of over 11.5 million vehicles replaced in 2025, of which nearly 60% are new energy vehicles. The new policy for 2026 will shift from fixed subsidies to a "proportional subsidy + cap" model [20]. - The report anticipates that the reduction in new energy vehicle purchase tax incentives will lead to a more competitive market, pushing the industry towards higher performance and efficiency standards [21].

Investment Rating - The report assigns an "Accumulate" rating for the automotive industry [22]. Core Insights - The report forecasts that the wholesale sales of passenger vehicles in China will reach 30.21 million units in 2026, reflecting a year-on-year increase of 1%. The sales of new energy passenger vehicles are expected to be approximately 16.85 million units, with a year-on-year growth of 10% [20][21]. - The report highlights that the overall passenger vehicle market in December 2025 saw a wholesale sales volume of 2.814 million units, a decrease of 9% year-on-year and a decrease of 7% month-on-month. For the entire year of 2025, the wholesale sales volume was 29.908 million units, an increase of 9% year-on-year [7][20]. Summary by Sections 1. Total Passenger Vehicle Sales - In December 2025, the total wholesale sales of passenger vehicles in China were 2.814 million units, down 9.4% year-on-year and down 7.0% month-on-month. The wholesale sales of new energy passenger vehicles were 156.3 thousand units, up 3% year-on-year and down 8% month-on-month. For the entire year of 2025, the wholesale sales of passenger vehicles reached 29.908 million units, up 9% year-on-year, while new energy passenger vehicle sales were 1.5319 million units, up 25% year-on-year [7][8]. 2. Key Automotive Companies' December Sales - **BYD**: In December, BYD delivered 420 thousand new vehicles, down 18% year-on-year and down 12% month-on-month. The overseas sales reached 132 thousand units, up 130% year-on-year [8][9]. - **Geely**: In December, Geely delivered 237 thousand new vehicles, up 13% year-on-year. The 2026 sales target is set at 3.45 million units, a 14% increase from 2025 [10]. - **Changan**: In December, Changan delivered 257 thousand new vehicles, down 19% year-on-year. The 2026 sales target is 3.3 million units, a 13% increase from 2025 [12]. - **Great Wall Motors**: In December, Great Wall Motors delivered 124 thousand new vehicles, down 8% year-on-year. The company launched the "Guiyuan Platform" globally [13][14]. - **Li Auto**: In December, Li Auto delivered 44 thousand new vehicles, down 24% year-on-year. The OTA 8.2 version was fully pushed [15]. - **Leap Motor**: In December, Leap Motor delivered 60 thousand new vehicles, up 42% year-on-year. The 2026 sales target is set at 1 million units [16][17]. - **Xpeng Motors**: In December, Xpeng Motors delivered 38 thousand new vehicles, achieving growth in both year-on-year and month-on-month comparisons. The 2025 cumulative delivery was 429 thousand units, up 126% year-on-year [18][19]. 3. Policy Impact and Market Outlook - The report notes that the effectiveness of the old-for-new vehicle policy is expected to diminish, with the total number of vehicles replaced exceeding 11.5 million in 2025, of which nearly 60% were new energy vehicles. The new policy for 2026 will shift from fixed subsidies to a "proportional subsidy + cap" model [20]. - The report anticipates that the reduction in new energy vehicle purchase tax incentives will lead to a more competitive market, pushing the industry towards higher performance and efficiency standards [21].

Core Insights - The article discusses the advancements in Level 3 (L3) conditional autonomous driving in China, highlighting the introduction of L3 vehicles and their testing in designated areas [2][3][4]. Group 1: L3 Conditional Autonomous Driving - The first L3 conditional autonomous driving vehicles in China have received approval for testing, including models from Changan Automobile and BAIC BluePark Magna [2][3]. - The L3 system allows for automated driving in specific conditions, such as traffic congestion, with a maximum speed of 50 km/h [2][3]. - The transition from L2 to L3 involves significant changes, including the ability for drivers to disengage from active control under certain conditions, shifting responsibility from the driver to the vehicle manufacturer during automated operation [4][5]. Group 2: Industry Growth and Employment - In 2025, China's new energy vehicle production and sales are projected to reach 16.626 million and 16.49 million units, respectively, marking a year-on-year growth of 29% and 28.2% [3]. - The rise of smart connected vehicles is creating new job opportunities, with the role of autonomous vehicle testers being recognized as a new profession [3][6]. - The demand for skilled personnel in the smart connected vehicle sector is expected to exceed 100,000 positions as the industry evolves [5]. Group 3: Safety and Testing - The L3 vehicles are designed with enhanced safety features, including redundancy measures to ensure safety even in case of component failure [5]. - Extensive virtual testing has been conducted, simulating complex driving scenarios to optimize software and algorithms for L3 systems [5]. - As of January 3, the L3 testing by Changan has accumulated over 150,000 kilometers without any significant accidents or violations [5].

Core Viewpoint - The 12th Jin Xuan Award ceremony serves as a significant event in the automotive marketing industry, recognizing outstanding achievements and innovations over the past year while promoting a professional evaluation system across the entire automotive industry chain [4][7]. Group 1: Event Overview - The 12th Jin Xuan Award ceremony took place on January 23, 2026, in Beijing, gathering attention from the automotive marketing community [4]. - The event marks a reflection on twelve years of dedication to the principles of fairness, objectivity, and long-termism in the evaluation process [5]. - The Jin Xuan Award is recognized as a "marketing barometer" in the industry, collaborating with other awards to enhance the evaluation framework [7]. Group 2: Award Categories and Winners - This year's awards include 6 annual awards, 20 gold awards for marketing cases, and 43 excellent marketing case awards, covering various categories such as creative works, public welfare, sustainable development, AIGC marketing, and brand IP marketing [8]. - The awards highlight innovative practices in user communication, emotional resonance, technological transformation, and social responsibility [11][12]. Group 3: Notable Award Winners - The Public Welfare and Sustainable Development category recognized winners such as Mercedes-Benz, Jaguar Land Rover China, and SAIC Volkswagen for their impactful initiatives [16]. - The Creative Works category awarded brands like Deep Blue Automotive, Beijing Automotive, and Changan Automobile for their innovative marketing campaigns [23]. - The Cross-Border Marketing category included winners like Geely Galaxy and Kaiyi Automotive, showcasing the synergy between automotive brands and other sectors [43]. Group 4: Marketing Innovations - The AIGC Marketing category awarded East Wind Yipai and SAIC Roewe for their integration of AI technology into marketing strategies [63]. - The Brand IP Marketing award was given to Wuling Automotive for successfully establishing deep emotional connections with users [72]. - The Personality Marketing category recognized Porsche and GAC Group for their effective engagement strategies that resonate with consumers [77].