Investment Focus - The report highlights a focus on structural opportunities driven by policy catalysis, particularly in essential consumer sectors such as dairy products and liquor, while cautioning against the risks in the soft drink sector [7]. Demand Analysis - In July, among the eight tracked essential consumer sectors, six maintained positive growth, while two experienced negative growth. The sectors with single-digit growth included dining (+4.4%), soft drinks (+2.7%), frozen foods (+1.7%), condiments (+1.1%), dairy products (+1.1%), and beer (+0.6%). The declining sectors were high-end and above liquor (-4.0%) and mass-market liquor (-3.9%) [3][9]. - The report notes that five sectors saw a deterioration in growth rates compared to the previous month, while three improved. The new alcohol ban and adverse weather conditions were identified as significant negative factors affecting demand [3][9]. Price Trends - In July, most liquor wholesale prices stabilized after a period of decline. Specific prices included Feitian at 1915/1880/655 yuan for different packaging, with year-on-year declines of 665/500/155 yuan. The price of Wuliangye was 930 yuan, showing a slight increase of 10 yuan from the previous month [3][22][24]. - The report indicates that the prices of liquid milk and beer saw a reduction in discount rates, while soft drink discounts increased, with stable prices for infant formula, convenience foods, and condiments [4][19]. Cost Analysis - The report states that the spot cost index for various sectors, including dairy, soft drinks, frozen foods, and beer, generally decreased in July, while futures cost indices showed mixed results. For instance, the spot cost index for dairy products fell by 2.92% [4]. Fund Flow - As of the end of July, net inflows into Hong Kong Stock Connect amounted to 124.1 billion yuan, with the essential consumer sector's market capitalization share rising to 5.05%. The food additives sector saw a decrease in share, while the dairy sector experienced an increase [5]. Valuation Insights - By the end of July, the historical PE ratio for the food and beverage sector was at 16% (20.2x), remaining stable from the previous month. The report notes that the median valuation for leading A-share companies was 20x, a decrease of 1x from the previous month [6]. Sector Recommendations - The report recommends focusing on sectors benefiting from policy support, particularly dairy and liquor, while being cautious about the soft drink sector's marginal deterioration. Specific companies to watch include China Feihe, Yili, Mengniu, Master Kong, Uni-President, Yanghe, WH Group, and China Foods [7].

Investment Rating - The investment rating for the Chinese consumer staples sector is "Outperform" for multiple companies including Guizhou Moutai, Wuliangye, and Yili [1]. Core Insights - In July 2025, among the eight key tracked consumer staples industries, six maintained positive growth while two experienced negative growth. The industries with single-digit growth include catering, soft drinks, frozen foods, condiments, dairy products, and beer, while the only declining industry was Baijiu [30]. - The growth rate of most industries has deteriorated compared to the previous month, with five industries showing a decline in growth rates and three showing improvement. The new alcohol ban and adverse weather conditions are significant negative factors impacting the sector [3][30]. Summary by Industry Baijiu (Chinese Liquor) - For the high-end and above Baijiu segment, July revenue was 19 billion yuan, down 4.0% year-on-year, with cumulative revenue from January to July at 243.1 billion yuan, a decrease of 0.8% [10]. - The low-end Baijiu segment saw July revenue of 11 billion yuan, down 3.9% year-on-year, with cumulative revenue from January to July at 115.9 billion yuan, down 12.8% [12]. Beer - The domestic beer industry reported July revenue of 17.6 billion yuan, a year-on-year increase of 0.6%, with cumulative revenue from January to July at 111.9 billion yuan, up 0.7% [15]. Condiments - The condiment industry generated July revenue of 36.6 billion yuan, a year-on-year increase of 1.1%, with cumulative revenue from January to July at 261.6 billion yuan, up 1.6% [17]. Dairy Products - The dairy industry reported July revenue of 38.4 billion yuan, a year-on-year increase of 1.1%, with cumulative revenue from January to July at 267.8 billion yuan, up 0.3% [19]. Frozen Foods - The frozen food industry had July revenue of 7.58 billion yuan, a year-on-year increase of 1.7%, with cumulative revenue from January to July at 64.5 billion yuan, up 1.4% [21]. Soft Drinks - The soft drink industry reported July revenue of 71 billion yuan, a year-on-year increase of 2.7%, with cumulative revenue from January to July at 425 billion yuan, up 2.5% [23]. Catering - The catering sector generated July revenue of 16.7 billion yuan, a year-on-year increase of 4.4%, with cumulative revenue from January to July at 103.9 billion yuan, up 3.0% [25].

Market Overview - Southeast Asia ETF dropped by 1.37%, indicating a general pullback after a previous upward trend[4] - The drop was influenced by cooling expectations of the Federal Reserve's interest rate cut, leading to some funds flowing to the Asia-Pacific market[4][37] Country-Specific Performance - iShares MSCI Indonesia ETF decreased by 0.45%, outperforming by 0.92 percentage points due to positive impacts from a US-India trade agreement and central bank rate cuts[5][38] - iShares MSCI Singapore ETF fell by 2.61%, underperforming by 1.24 percentage points, as the market corrected after a continuous rise[5][38] - iShares MSCI Thailand ETF increased by 0.41%, outperforming by 1.78 percentage points, supported by tax incentives to boost tourism[5][38] - iShares MSCI Malaysia ETF rose by 0.21%, outperforming by 1.58 percentage points, but the market remains in an adjustment phase[5][38] - Global X MSCI Vietnam ETF increased by 0.10%, outperforming by 1.47 percentage points, but faced a significant correction due to rapid valuation increases[5][38] Risk Factors - The report highlights macroeconomic downturn risks and geopolitical tensions as potential threats to market stability[36][39]

Consumption Trends - Consumer spending shows a divergence with weak goods consumption and strong service consumption, particularly in travel and cinema during the summer[1] - Automotive retail sales have slightly declined, while wholesale volumes have increased, indicating seasonal and promotional impacts on consumption[9] - Food prices continue to drop, with agricultural products seeing an expanding year-on-year decline, particularly affecting premium products like Moutai liquor[9] Investment Insights - As of August 2, 2025, the cumulative issuance of new special bonds reached CNY 2.8 trillion, marking the second-highest issuance pace since 2022, with July alone contributing CNY 616.94 billion[17] - New housing transactions in 30 cities have shown a seasonal rebound, but the year-on-year decline in average transaction area has widened from 14.8% to 15.4%[17] Price and Production Dynamics - Consumer prices are on a downward trend, with industrial prices also showing marginal declines, leading to a cooling of price increase expectations[36] - The Producer Price Index (PPI) has seen a slight decrease, with the South China price index dropping by 1.1% week-on-week, reflecting a shift in market supply and demand expectations[36] Import and Export Activity - Port operations have slowed due to typhoon impacts, with a year-on-year decline in the number of ships docking at ports[21] - Domestic export freight rates have decreased by 2.3% compared to the previous week, while import rates have slightly increased by 1.1%[21] Liquidity Conditions - Funding rates have decreased, with R007 down by 20.7 basis points and DR007 down by 22.8 basis points, indicating a trend towards a more accommodative liquidity environment[39] - The 10-year government bond yield has fallen by 2.7 basis points to 1.71%, reflecting easing pressures in the funding market[39]

Group 1: Macro Framework Changes - Since 2018, global macro factors have been changing, leading to a restructuring of the global economic system and a trend towards decoupling due to declining trust among nations[14][15]. - The monetary system is also undergoing reconstruction, with a shift in the pricing framework for assets like gold, the US dollar, and US Treasuries due to changes in trust and credit[17][21]. - The global economic system's integration has been challenged, as countries prioritize supply chain security over purely economic factors, leading to a gradual decline in direct economic links between major trading nations[16][20]. Group 2: Domestic Macro Framework Shifts - China's macro policy has shifted towards emphasizing high-quality growth and new development concepts, moving away from aggressive stimulus measures seen in the past[25][27]. - The real estate market in China has faced downward pressure since 2018, impacting the economy, financial systems, and asset pricing significantly[28][30]. - The change in the real estate cycle has led to a decline in interest rates, marking the beginning of a long-term bull market for bonds in China[28][31]. Group 3: Investment Opportunities - In a low-inflation environment, long-term attention should be given to bond assets and high-dividend equity assets[31]. - Opportunities in export and overseas competition sectors remain promising, particularly for companies with stable demand and strong supply capabilities developed over decades[31]. - New consumption trends, such as value-for-money and emotional value consumption, present long-term investment opportunities[31].

Investment Rating - The report does not explicitly state an investment rating for Shell (SHEL US) but indicates a slightly negative market reaction expected due to underperformance in the integrated gas business [1]. Core Insights - Shell's adjusted net income for Q2 2025 was $4.26 billion, below market expectations of $4.595 billion, primarily due to weak performance in the integrated gas segment [2][5]. - The company reaffirmed its capital expenditure guidance for 2025 at $20 billion to $22 billion and announced a $3.5 billion stock buyback plan for Q3 2025 [1][2]. - The integrated gas segment's adjusted net income was $1.737 billion, significantly lower than expected, while upstream and marketing segments exceeded expectations [2][5]. Summary by Relevant Sections Financial Performance - Q2 2025 adjusted net income was $4.26 billion, down 24% quarter-over-quarter and 32% year-over-year [5]. - Revenue for Q2 2025 was $65.406 billion, a decrease of 6% quarter-over-quarter and 12% year-over-year [5]. - Adjusted EBITDA for Q2 2025 was $13.313 billion, reflecting a 13% decline quarter-over-quarter and a 21% decline year-over-year [5]. Segment Performance - Integrated Gas: Adjusted net income was $1.737 billion, down 30% quarter-over-quarter and 35% year-over-year [5]. - Upstream: Adjusted net income was $1.732 billion, down 26% quarter-over-quarter but stable year-over-year [5]. - Marketing: Adjusted net income was $1.199 billion, up 33% quarter-over-quarter and 11% year-over-year [5]. - Chemicals & Products: Adjusted net income was $118 million, down 74% quarter-over-quarter and 89% year-over-year [5]. - Renewables & Energy Solutions: Adjusted net loss was $9 million, showing improvement from previous losses [3][5]. Capital Expenditure - Capital expenditure for Q2 2025 was $1.196 billion, approximately 50% of the annual guidance [2][5]. - The company plans to maintain its capital expenditure guidance for 2025 at $20 billion to $22 billion [1][2].

Investment Rating - The report assigns a rating of "Outperform" for Bloom Energy, indicating an expected total return over the next 12-18 months that exceeds the relevant market benchmark [14]. Core Insights - Bloom Energy's revenue for Q2 2025 was reported at $401 million, surpassing market expectations of $377 million, with an adjusted EBITDA of $41 million, significantly higher than the anticipated $24 million [2][3]. - The company reaffirmed its revenue guidance for FY 2025, projecting revenues between $1.65 billion and $1.85 billion, which represents a year-over-year growth of 9% to 26% [3]. - Bloom Energy plans to double its manufacturing capacity to 2 GW/year by the end of next year, currently at approximately 1 GW, with an estimated cost of $100 million for the expansion [3][4]. Summary by Sections Financial Performance - The adjusted net loss for Bloom Energy was $43 million, compared to a market expectation of a $1 million loss, while the non-GAAP gross margin was reported at 28.2%, exceeding the market expectation of 25.7% [2][6]. - The product segment maintained a gross margin of 35%, consistent with previous quarters [2]. Guidance and Future Plans - The company reiterated its FY 2025 revenue guidance of $1.65 billion to $1.85 billion, aligning with market expectations [3]. - Capital expenditures for FY 2025 are expected to remain consistent with FY 2024 levels [3]. Market Position and Developments - Bloom Energy expressed confidence in fulfilling its 1 GW agreement with U.S. power companies, potentially exceeding expectations [3]. - The recent partnership with Oracle for cloud infrastructure data centers was highlighted, emphasizing the rapid development comparable to artificial intelligence [3].

Investment Rating - The report assigns an "Outperform" rating to multiple companies including Nike, Midea Group, JD Group, Gree Electric, Anta Sports, Haier Smart Home, and others, while Lulu Lemon is rated as "Neutral" [1]. Core Insights - The report highlights that the earnings season in Europe and America is causing market volatility, exacerbated by uncertainties surrounding tariffs from the Trump administration [4][6]. - The performance of various sectors shows that gambling, overseas cosmetics, and pet products are outperforming the MSCI China index, while sectors like luxury goods and overseas sportswear are experiencing significant declines [4][12]. Sector Performance Overview - Weekly performance: Gambling > Overseas Cosmetics > Pets > Gold and Jewelry > Snacks > Domestic Cosmetics > Domestic Sportswear > Credit Cards > US Hotels > Daily Necessities > Luxury Goods > Overseas Sportswear, with respective weekly changes of 0.6%, -0.6%, -1.6%, -2.2%, -2.2%, -2.5%, -2.7%, -4.5%, -5.5%, -6.6%, -7.6%, and -9.0% [5][15]. - Monthly performance: Gambling > Domestic Sportswear > Domestic Cosmetics > Credit Cards > Luxury Goods > Overseas Cosmetics > US Hotels > Snacks > Daily Necessities > Gold and Jewelry > Overseas Sportswear > Pets, with respective monthly changes of 4.3%, -0.3%, -3.1%, -4.2%, -4.5%, -5.1%, -5.7%, -8.1%, -8.4%, -11.7%, -12.4%, and -14.4% [12][15]. - Year-to-date performance: Gold and Jewelry > Domestic Cosmetics > Overseas Cosmetics > Pets > Snacks > Daily Necessities > Credit Cards > Gambling > Domestic Sportswear > US Hotels > Overseas Sportswear > Luxury Goods, with respective year-to-date changes of 142.3%, 49.4%, 35.6%, 34.8%, 20.9%, 20.7%, 7.4%, 3.3%, 2.4%, -1.5%, -11.0%, and -13.7% [12][15]. Valuation Analysis - The report indicates that most sectors are still undervalued compared to their average valuations over the past five years, with expected PE ratios for 2025 as follows: - Overseas Sportswear: 31.7x (51% of 5-year average) - Domestic Sportswear: 12.8x (74% of 5-year average) - Gold and Jewelry: 24.7x (43% of 5-year average) - Luxury Goods: 23.3x (41% of 5-year average) - Gambling: 17.4x (26% of 5-year average) - Overseas Cosmetics: 39.7x (62% of 5-year average) - Domestic Cosmetics: 30.9x (58% of 5-year average) - Pets: 41.7x (45% of 5-year average) - Snacks: 22.4x (37% of 5-year average) - Daily Necessities: 23.3x (71% of 5-year average) - US Hotels: 28.9x (18% of 5-year average) - Credit Cards: 29.7x (59% of 5-year average) [10][19].

Core Conclusions - The report highlights that the Hong Kong stock market's new consumption sector has shown impressive performance in the first half of the year, but has entered a phase of digestion and volatility since mid-June [1][8] - The macro logic supporting the new consumption trend is based on the historical shift in consumer behavior observed in Japan, where consumption has transitioned from mass-market to personalized and rational consumption [1][20] - The new consumption sector in Hong Kong exhibits higher growth potential compared to the A-share market, driven by evolving consumer concepts and demographic changes [1][30] Current Phase of New Consumption - The new consumption sector in Hong Kong is currently experiencing a phase of heat digestion, following a significant rise in the first half of the year, with notable stocks like Pop Mart, Old Puhuang, and Mixue Group seeing an average price increase of 247% [8][9] - The shift in consumer focus towards experience and participation, characterized by "self-consumption" and "social consumption," has led to a surge in popularity for categories such as trendy toys, tea drinks, and luxury jewelry [8][9] - Since mid-June, the new consumption stocks have faced a correction, with the average decline of the "three golden flowers" reaching 25% [9][17] Mid-term Support for New Consumption - Despite the recent volatility, the report suggests that the macroeconomic logic supporting the new consumption trend remains intact, with historical parallels drawn from Japan's consumption evolution [20][22] - The report references Maslow's hierarchy of needs, indicating that as income rises, consumer demand is shifting from material to spiritual needs, reflecting a broader trend towards personalized and rational consumption [20][30] - The ongoing demographic changes and the evolution of consumer concepts in China are expected to sustain the growth of the new consumption sector in the long term [30][31] Advantages of Hong Kong's New Consumption Assets - The new consumption sector in Hong Kong is characterized by a higher proportion of innovative consumption compared to the A-share market, which is dominated by traditional sectors like liquor and home appliances [33][35] - The financial performance of Hong Kong's new consumption stocks is robust, with projected revenue growth of 54% for key players in 2024, significantly outpacing the A-share market [35][39] - The report anticipates continued inflows into Hong Kong's new consumption sector from public funds, with an estimated total inflow of 300 to 450 billion yuan expected in 2025 [35][41] Future Trends and Opportunities - The report identifies several emerging trends in consumer behavior, including the rise of the Z generation, single households, and the aging population, which are driving demand for personalized and emotional consumption experiences [31][47] - The pet economy is highlighted as a rapidly growing sector, with a projected market size of 811.4 billion yuan by 2025, driven by increasing emotional needs among consumers [47][54] - The report emphasizes that policy support for consumption is likely to enhance consumer confidence and spending, particularly in the areas of self-consumption and value-for-money products [47][48]

研究报告 Research Report 3 Aug 2025 中国可选消费 & 必需消费 China (Overseas) Discretionary & Staples 餐饮、潮玩及家电行业周报 F&B, Designer Toys and Home Appliances Sector Weekly Report [Table_yemei1] 观点聚焦 Investment Focus [Table_yejiao1] 本研究报告由海通国际分销，海通国际是由海通国际研究有限公司，海通证券印度私人有限公司，海通国际株式会社和海通国 际证券集团其他各成员单位的证券研究团队所组成的全球品牌，海通国际证券集团各成员分别在其许可的司法管辖区内从事证 券活动。关于海通国际的分析师证明，重要披露声明和免责声明，请参阅附录。(Please see appendix for English translation of the disclaimer) [Table_header1] 中国可选消费 & 必需消费 | [Table_Info] | | | | | | --- | --- | --- | --- | --- | | ...