Investment Rating - The investment rating for the company is "Buy (Maintain)" with a target price of 107.73 CNY [7][12]. Core Insights - The company's financial stability is supported by diverse business segments driving growth, with a significant increase in revenue projections for PC and data center businesses [3][11]. - The forecasted net profit attributable to the parent company for 2025-2027 is 41 billion, 52 billion, and 63 billion CNY respectively, reflecting an upward revision from previous estimates [3][12]. - The company is expected to maintain growth in its ODM (Original Design Manufacturer) business, particularly in the smartphone and PC sectors, with a notable increase in shipments and revenue [11][12]. Financial Summary - Revenue projections for 2023A to 2027E are as follows: 85,338 million CNY, 109,878 million CNY, 158,374 million CNY, 194,316 million CNY, and 233,809 million CNY, with growth rates of -7.9%, 28.8%, 44.1%, 22.7%, and 20.3% respectively [5][14]. - The operating profit is projected to grow from 2,831 million CNY in 2023A to 6,978 million CNY in 2027E, with corresponding growth rates of 1.0%, 6.7%, 49.7%, 28.0%, and 20.5% [5][14]. - The net profit attributable to the parent company is expected to increase from 2,707 million CNY in 2023A to 6,280 million CNY in 2027E, with growth rates of 5.6%, 8.1%, 39.2%, 28.0%, and 20.5% [5][14]. Business Performance - The company has a strong foothold in the consumer electronics sector, with a solid base that is expected to withstand short-term industry fluctuations [11]. - The PC ODM business is projected to see significant growth, with an expected revenue of over 300 billion CNY in 2025 and a shipment target of 1.8 million units [11]. - The data center business is anticipated to achieve over 40 billion CNY in revenue for 2025, with continued growth expected in AI servers and general servers [11].

正股大幅下跌，转债明显惜售 固定收益 | 动态跟踪 可转债市场周观察 研究结论 风险提示 政策变化超预期；货币政策变化超预期；经济基本面变化超预期；信用风险暴露超预 期；数据统计可能存在遗误 报告发布日期 2025 年 11 月 25 日 | 齐晟 | 执业证书编号：S0860521120001 | | --- | --- | | | qisheng@orientsec.com.cn | | | 010-66210535 | | 杜林 | 执业证书编号：S0860522080004 | | | dulin@orientsec.com.cn | | | 010-66210535 | | 王静颖 | 执业证书编号：S0860523080003 | | | wangjingying@orientsec.com.cn | | | 021-63326320 | | 徐沛翔 | 执业证书编号：S0860525070003 | | | xupeixiang@orientsec.com.cn | | | 021-63326320 | | 指数接近前高，止盈压力再起：可转债市 | 2025-11-18 | | --- | -- ...

投顾发展 | 投顾晨报 反弹不改震荡格局，继续逢低布局 朝闻道 20251126 市场策略 反弹不改震荡格局，继续逢低布局 风格策略 科技成长且战且退，中盘蓝筹先手布局 风险提示 消费复苏不及预期、供给侧减量政策落地不及预期、货币政策超预期收紧、地产逆周期政策不及预期、军 品订单和收入确认不及预期。 报告发布日期 2025 年 11 月 26 日 江韶军 执业证书编号：S0860525090001 jiangshaojun@orientsec.com.cn 021-63326320 行业策略 房地产：政策预期再起 主题策略 国防军工：我国装备建设或将提速，关注新质战斗力 防守策略生效，布局窗口将现：朝闻道 20251124 2025-11-23 震荡依旧，逢低布局：朝闻道 20251121 2025-11-20 震荡整固看风格，中盘蓝筹谋先机：朝闻 道 20251119 2025-11-18 有关分析师的申明，见本报告最后部分。其他重要信息披露见分析师申明之后部分，或请与您的投资代表联系。并请阅读本证券研究报告最后一页的免责申明。 ⚫ 近期市场企稳反弹，符合我们上期"布局窗口将现"的预判，但市场并未出现量价 ...

Investment Rating - The report maintains a "Positive" investment rating for the social services industry, indicating an expectation of returns exceeding the market benchmark by over 5% [5]. Core Insights - The social services sector is showing resilience during the off-peak season, supported by fundamental data and a shift in funding styles, creating conditions for relative returns across industries [4]. - Key areas of focus include mid-cap blue-chip characteristics, growth potential, and recovery prospects in performance, particularly in OTA, hotels, human resources, and select dining and scenic spots [4]. Summary by Sections Hotels - The hotel sector demonstrates strong fundamentals with a recovery in performance. Huazhu reported a revenue of 7 billion yuan for Q3 2025, a year-on-year increase of 8.1%, surpassing previous growth guidance [8]. - The national hotel RevPAR turned positive in October 2025, showing a year-on-year increase of 2.2%, indicating a stable volume and rising prices [8]. Scenic Spots - The demand for scenic spots remains robust due to the autumn holiday and the upcoming winter season, with double-digit growth in visitor numbers reported [8]. - For instance, the Jianmen Pass scenic area saw a 30% increase in visitors during the autumn holiday, and hotel bookings in Zhejiang rose by 68% [8]. Duty-Free - The duty-free shopping scene in Hainan is recovering, with sales reaching 506 million yuan from November 1-7, 2025, a year-on-year increase of 34.86% [8]. - This recovery is attributed to low base effects, new policies, and promotional activities, alongside a shift in consumer behavior due to international travel restrictions [8]. OTA (Online Travel Agencies) - Ctrip's Q3 2025 report showed a net operating income of 18.3 billion yuan, reflecting a year-on-year increase of approximately 16% [8]. - The international OTA orders grew by about 60%, with inbound travel orders doubling, indicating a strong recovery in domestic travel demand [8].

固定收益 | 动态跟踪 关注永续品种定价偏离带来的机会 信用债市场周观察 研究结论 风险提示 政策变化超预期；货币政策变化超预期；经济基本面变化超预期；信用风险暴露超预 期；数据统计可能存在遗误 报告发布日期 2025 年 11 月 24 日 | 齐晟 执业证书编号：S0860521120001 | | | --- | --- | | qisheng@orientsec.com.cn | | | 010-66210535 | | | 杜林 执业证书编号：S0860522080004 | | | dulin@orientsec.com.cn | | | 010-66210535 | | | 王静颖 执业证书编号：S0860523080003 | | | wangjingying@orientsec.com.cn | | | 021-63326320 | | | 徐沛翔 执业证书编号：S0860525070003 | | | xupeixiang@orientsec.com.cn | | | 021-63326320 | | | 指数接近前高，止盈压力再起：可转债市 | 2025-11-18 | | 指数接近前高 ...

有色、钢铁行业 行业研究 | 动态跟踪 Grasberg 铜矿宣布复产计划，中期铜冶炼 费或存上行预期 核心观点 投资建议与投资标的 风险提示 铜矿重启进度不及预期风险、中游铜冶炼扩产进度超预期风险、宏观经济波动导致下游 铜需求不及预期风险、产能统计遗漏影响测算结果风险 国家/地区 中国 行业 有色、钢铁行业 报告发布日期 2025 年 11 月 24 日 看好（维持） | 刘洋 | 执业证书编号：S0860520010002 | | --- | --- | | | 香港证监会牌照：BTB487 | | | liuyang3@orientsec.com.cn | | | 021-63326320 | | 黄雨韵 | 执业证书编号：S0860125070019 | | --- | --- | | | huangyuyun@orientsec.com.cn | | | 021-63326320 | | 当降息预期回摆，关注中期财政发力受益 | 2025-11-17 | | --- | --- | | 品种：——有色钢铁行业周观点（2025 年 | | | 第 46 周） | | | 西芒杜项目顺利投产，铁矿供给格 ...

Investment Rating - The report maintains a "Positive" investment rating for the defense and military industry [5] Core Viewpoints - The uncertainty in the Asia-Pacific situation is increasing, which may accelerate the equipment construction in China, focusing on new combat capabilities [2][12] - China's high-end aviation equipment showcased at the Dubai Airshow is expected to further expand the military trade market [12][15] - The Fujian aircraft carrier has conducted its first live training at sea, indicating a significant advancement in operational capabilities and technology [12][18] - The report emphasizes the importance of domestic demand for new combat capabilities and military trade as key growth areas [19] Summary by Sections Investment Suggestions and Targets - The report highlights various investment targets across different segments, including: - Engine and fuel chain: Companies like Xi'an Aero Engine (600893), Western Superconducting (688122), and others [19][20] - New quality and domains: Companies such as Aerospace Electronics (600879), Haige Communication (002465), and others [19][20] - Military electronics: Companies like Aerospace Electric (002025), Zhonghang Optical (002179), and others [19][20] - Military trade and main equipment: Companies such as AVIC Shenyang Aircraft (600760), AVIC Chengfei (302132), and others [19][20] Industry News and Market Performance - The report notes that the defense and military industry index has outperformed the broader market, with a decline of only -1.72% compared to the Shanghai Composite Index's -3.90% [22][25] - The report provides a detailed analysis of weekly market performance, indicating that the defense and military sector remains resilient amid broader market declines [22][25] Key Events and Developments - The report outlines significant recent events, including: - The U.S. government approved a new round of arms sales to Japan, which may heighten regional tensions and prompt China to expedite its military equipment development [12][9] - The successful live training of the Fujian aircraft carrier, showcasing advanced operational capabilities [12][18] - The participation of Chinese high-end military equipment in international exhibitions, enhancing China's presence in the global military trade market [12][15]

我们认为，行业风险评价降低、行业进入中长期修复通道的信心不断强化是推动地 产股修复的主要原因。短期内地产市场下滑速度有所加快，12 月及 26 年一季度房 地产政策加码预期提升，优质地产股配置价值凸显。 ⚫ 具体事件评述： 上周四，彭博新闻社称中国决策层正在考虑新一轮地产政策，包括对新增个人住房 贷款提供贴息、提高房贷个人所得税专项扣除以及进一步降低住房交易契税等，引 发地产板块股价上涨。我们无法判断后续的可能政策，但我们认为类似房贷贴息的 政策工具对房地产市场中短期回暖有实质性的支撑，其关键在于贴息的幅度和周期 长度。相较租金回报率（全国约 2%，一线城市约 1.5-%1.8%），我国 3.05%的房贷 利率偏高，而受银行净息差空间掣肘，LPR 下调空间有限，因此通过财政系统贴息 以显著缩小购房和租房成本差距的可行性更高。假设房屋总价 200 万，贷款 150 万，30 年期，首年以 3.05%利率计算，月供为 6364.58 元，若贴息 50BP，月供降 至 5965.88 元；若贴息 100BP，月供降至 5581.87 元。需要强调的是，房贷是一个 久期远大于消费贷的产品，房贷一般 10-30 年，因 ...

Investment Rating - The investment rating for the company is "Buy (Maintain)" with a target price of 124.52 HKD per share [5][9]. Core Insights - The company's core revenue for Q3 2025 was 24.7 billion CNY, a year-over-year decrease of 7%, primarily due to a decline in online marketing revenue, which fell by 18% to 15.3 billion CNY. Non-online marketing revenue, however, increased by 21% to 9.3 billion CNY. The change in revenue structure led to a gross margin decline to 47.3%, down 11.5 percentage points year-over-year. The company reported a core operating loss of 15 billion CNY and an adjusted net profit of 3.8 billion CNY for Q3 2025. The company is currently transitioning from traditional search engine advertising to AI-driven business models, with expectations of short-term pressure on traditional advertising revenue but potential improvements in profitability following asset impairments [8][9]. Financial Forecasts - The company’s projected adjusted net profits for 2025-2027 are 19.3 billion CNY, 19.5 billion CNY, and 22.0 billion CNY, respectively. The PE valuation method suggests a reasonable value of 311.7 billion CNY, equivalent to 342.5 billion HKD, based on a 16x PE for 2026 [9][11]. Financial Performance - Key financial metrics for the company include: - Revenue (in million CNY): 134,598 in 2023, projected to decline to 128,951 in 2025, before recovering to 144,353 in 2027 - Gross Margin: 52% in 2023, expected to decrease to 44% in 2025, then recover to 47% by 2027 - Net Profit Margin: 21% in 2023, projected to drop to 15% in 2025, and stabilize at 15% in 2027 - Earnings Per Share (CNY): 10.24 in 2023, declining to 7.12 in 2025, and recovering to 8.09 by 2027 [4][11].

景气分化但估值趋同，产业债如何挖掘？ 固定收益 | 专题报告 产业债投资策略 研究结论 产业债挖掘策略：票息策略占优，关注收益增强机会。 主流发债行业研判：分化加剧，下沉挖掘性价比不高。 风险提示 政策变化超预期；信用风险暴露超预期；模型测算误差；数据统计可能存在遗误。 报告发布日期 2025 年 11 月 24 日 | 齐晟 | 执业证书编号：S0860521120001 | | --- | --- | | | qisheng@orientsec.com.cn | | | 010-66210535 | | 徐沛翔 | 执业证书编号：S0860525070003 | | | xupeixiang@orientsec.com.cn | | | 021-63326320 | | 票息策略优于久期策略：信用债市场周观 | 2025-11-17 | | --- | --- | | 察 | | | 信用债 ETF 将持续吸引资金流入：信用债 | 2025-11-11 | | 市场周观察 | | | 把握年末信用利差压缩行情：2025年11月 | 2025-11-06 | | 小品种策略 | | | 以中短信用为基本盘， ...