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跨越五千里,“汾酒第一车间”一粒种子的产业价值革命样本
Mei Ri Jing Ji Xin Wen· 2025-08-08 04:48
Core Insights - The article highlights the innovative approach of Fenjiu in the barley industry, focusing on the cultivation of a specialized barley variety named "Fenjiu Barley No. 1" to enhance the quality of Chinese liquor production [1][3][7] - The company emphasizes the importance of controlling the entire supply chain, from seed cultivation to production, to ensure high-quality raw materials for liquor manufacturing [1][4][6] Group 1: Agricultural Innovation - "Fenjiu Barley No. 1" is a custom barley variety developed specifically for liquor production, showcasing high yield and strong resistance to adverse weather conditions [3][6] - The cultivation of this barley in Qitai County, known for its favorable agricultural conditions, represents a strategic move to secure quality raw materials for Fenjiu [2][4] Group 2: Supply Chain Management - Fenjiu has established over 1.4 million acres of raw material bases across China, ensuring a stable supply of high-quality grains for its production needs [4][6] - The company employs a "land registration + five unifications" management model for its raw material bases, enhancing the efficiency and quality of its agricultural practices [4][7] Group 3: Economic Impact - The initiative not only supports Fenjiu's production but also contributes to the local economy by providing farmers with stable income through guaranteed purchase agreements [6][7] - The collaboration between Fenjiu and local farmers is seen as a model for rural revitalization and agricultural innovation, fostering a mutually beneficial relationship [6][7]
创新消费力|山西汾酒:小酒馆生意撬动白酒场景新通路
Bei Jing Shang Bao· 2025-08-07 12:48
翻开"观汾"小酒馆菜单,鸡尾酒、精酿、咖啡、甜点这些看似与白酒毫不相关的产品,在这里"自由出入"。除此之外,菜单上还有融合山西非遗文化与现代 调酒技艺的"吾饮汾清""人醉杏花天"等低度特调。"'观汾'小酒馆可以灵活嫁接各类业态,以一个巨大容量平台概念,完善了各类定制化和体验场景化需求, 并且仍在不停裂变。"谈及差异化优势时,"观汾"小酒馆相关负责人向北京商报记者表示。 事实上,伴随消费人群迭代与消费习惯演变,白酒企业正加速布 局小酒馆赛道。不仅拓展了销售渠道,更成为连接传统文化与现代消费的桥梁,为行业提供了新增长路径,标志着白酒消费场景正从传统商务宴请向多元化 方向加速转型。 年轻化实验场 业内人士表示,观汾小酒馆模式价值在于成功打破了白酒与年轻消费者之间的心理距离。通过降低酒精度、丰富饮用场景、增强互动体验,传统白酒正在完 成从"父辈的酒"到"年轻人社交货币"的转变。 广科咨询首席策略师沈萌进而表示,随着消费者结构出现变化,传统酒吧吸引力逐渐下降。小酒馆与传统酒吧相比,差异化在于个性化突出,与酒吧消费模 式相比,小酒馆消费模式则显得更灵活、新颖,更能满足消费者需求变化。 《当代年轻人轻饮酒调查报告》调研数据 ...
汾酒第一车间“开进”新疆奇台,种源创新酿造一杯好酒
Bei Ke Cai Jing· 2025-08-07 09:00
Core Viewpoint - The establishment of the "Fenjiu Barley No. 1" seed base in Xinjiang Qitai County represents a strategic move by Fenjiu to enhance its raw material supply chain and ensure high-quality production of its liquor products [3][11]. Group 1: Strategic Development - The green raw material base is crucial for Fenjiu's high-quality development, ensuring the safety of production materials [2][3]. - Xinjiang Qitai County, known as the "Barley Town," is strategically chosen for its favorable climate and historical significance in barley cultivation, with 2.2 million acres of arable land [6][7]. - Since 2009, Fenjiu has integrated raw material bases into its development strategy, establishing over 1.4 million acres of bases suitable for various crops [7][10]. Group 2: Product Quality and Innovation - "Fenjiu Barley No. 1" is a specially cultivated barley variety that meets the specific needs of high-quality liquor production, demonstrating strong resistance and high yield [11][14]. - The barley's cultivation in Qitai County has shown promising results, with good sensory quality and satisfactory yield despite adverse weather conditions [12][16]. - The collaboration between Fenjiu and agricultural research institutions aims to enhance barley quality and support the entire industry chain, promoting innovation in seed breeding [10][14]. Group 3: Economic Impact and Community Engagement - The order-based production model initiated by Fenjiu provides farmers with stable price expectations, encouraging them to cultivate barley [15][16]. - Local farmers express optimism about the economic benefits of growing "Fenjiu Barley No. 1," highlighting the importance of stable pricing and quality seeds [16]. - The establishment of the raw material base in Xinjiang enhances Fenjiu's commitment to providing consumers with high-quality and safe liquor products [16].
13只白酒股下跌 贵州茅台1422.35元/股收盘
Bei Jing Shang Bao· 2025-08-07 08:44
从个股来看,贵州茅台收盘价达1422.35元/股,下跌0.11%;五粮液收盘价达122.55元/股,上涨0.32%; 泸州老窖收盘价达128.40元/股,上涨0.64%;洋河股份收盘价达69.01元/股,上涨0.31%;山西汾酒收盘 价达181.41元/股,下跌0.38%。 招商证券在其研报中指出,2024Q3-2025Q2连续四个季度前五大基金经理持仓集中度提升(洋河持续超 95%)。当前除茅台外,其他五大白酒筹码多集中于个股前五大基金经理手中,后续报表侧出清与筹码 侧出清有望同步。 北京商报讯(记者 刘一博 冯若男)8月7日尾盘,沪指3639.67点上涨0.16%。白酒板块2201.39收盘上涨 0.15% ,其中13只白酒股下跌。 ...
白酒板块午盘上涨 贵州茅台收涨0.07%
Bei Jing Shang Bao· 2025-08-07 06:03
北京商报讯 (记者 刘一博 冯若男)8月7日早盘,沪指3638.40点上涨0.12%。白酒板块午盘2208.19点收 盘,上涨0.4%,其中15只白酒股上涨,酒鬼酒3.03%领涨白酒股。 从个股来看,贵州茅台收盘价达1424.84元/股,上涨0.07%;五粮液收盘价达122.95元/股,上涨0.65%; 泸州老窖收盘价达128.98元/股,上涨1.10%;洋河股份收盘价达68.98元/股,上涨0.26%;山西汾酒收盘 价达181.96元/股,下跌0.08%。 天风证券在其研报中表示,2025年上半年,经济和政策双重影响下白酒行业迎4大变化,产品矩阵变 化,在低度化、年轻化、高性价比趋势下,酒企相继重视低度产品序列化、中档价位序列化布局工作、 产品品质升级。此外,酒企通过组建平台公司加强渠道掌控,拥抱新渠道平衡线上线下。不仅如此,酒 企还打破"红包"内卷,侧重培育新场景、新人群。目前,头部酒企均以渠道健康&中长期发展为方向, 理性看待业绩增速目标。 ...
玻璃玻纤板块8月6日涨0.71%,宏和科技领涨,主力资金净流出4245.56万元
证券之星消息,8月6日玻璃玻纤板块较上一交易日上涨0.71%,宏和科技领涨。当日上证指数报收于 3633.99,上涨0.45%。深证成指报收于11177.78,上涨0.64%。玻璃玻纤板块个股涨跌见下表: 从资金流向上来看,当日玻璃玻纤板块主力资金净流出4245.56万元,游资资金净流出1.1亿元,散户资金 净流入1.53亿元。玻璃玻纤板块个股资金流向见下表: | 代码 | 名称 | 主力净流入(元) | 主力净占比 游资净流入 (元) | | 游资净占比 散户净流入 (元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 603256 宏和科技 | | 1.32 Z | 10.47% | -5476.44万 | -4.34% | -7731.53万 | -6.13% | | 300196 | 长海股份 | 975.74万 | 7.35% | 209.69万 | 1.58% | -1185.43万 | -8.93% | | 301526 国际复材 | | 845.57万 | 1.96% | -748.41万 | -1.74% | ...
中证沪港深互联互通综合主要消费指数报10037.55点,前十大权重包含山西汾酒等
Jin Rong Jie· 2025-08-06 08:33
金融界8月6日消息,上证指数低开高走,中证沪港深互联互通综合主要消费指数 (沪港深通消费综合, H30482)报10037.55点。 从中证沪港深互联互通综合主要消费指数持仓样本的行业来看,酒占比37.62%、食品占比27.64%、养 殖占比16.77%、软饮料占比8.13%、美容护理占比3.73%、种植占比2.90%、家庭用品占比2.00%、烟草 占比1.22%。 资料显示,该指数系列样本每半年调整一次,样本调整实施时间分别为每年6月和12月的第二个星期五 的下一交易日。权重因子随样本定期调整而调整,调整时间与指数样本定期调整实施时间相同。在下一 个定期调整日前,权重因子一般固定不变。特殊情况下将对该指数系列样本进行临时调整。当样本退市 时,将其从指数样本中剔除。样本公司发生收购、合并、分拆等情形的处理,参照计算与维护细则处 理。当中证沪港深500指数、中证沪港深互联互通中小综合指数和中证沪港深互联互通综合指数样本发 生变动时,将进行相应调整。 数据统计显示,中证沪港深互联互通综合主要消费指数近一个月上涨2.16%,近三个月下跌1.02%,年 至今上涨0.75%。 据了解,中证沪港深行业指数系列将中证沪港深 ...
“汾酒速度”再进阶:三大势能叠加,中国名酒奏响“价值回归”序章
Chang Jiang Shang Bao· 2025-08-06 03:20
Core Viewpoint - Shanxi Fenjiu has reported significant growth in both revenue and net profit for 2024, indicating a successful high-end and national expansion strategy [1][4][11] Financial Performance - In 2024, Shanxi Fenjiu achieved a revenue of 36.011 billion yuan, a year-on-year increase of 12.79%, and a net profit of 12.243 billion yuan, up 17.29% [1][4] - For Q1 2025, the company reported a revenue of 16.522 billion yuan, growing by 7.72%, and a net profit of 6.648 billion yuan, an increase of 6.15% [1] Market Position and Strategy - The report highlights the company's successful high-end positioning and national expansion, with a focus on the "clear fragrance" category, marking the beginning of a new era in the industry [3][11] - The high-end product segment now accounts for 73.97% of total revenue, driven by strategic initiatives to enhance product structure [6][11] Product Development - The Qinghua Fen series remains a strategic core, with sales exceeding 10 billion yuan in 2022 and continuing to grow in 2024, contributing to 26.532 billion yuan in revenue, a 14.35% increase [7] - The company aims for the Bolfen series to surpass 10 billion yuan in sales within the next 2-3 years, showcasing its strong market presence [7] Distribution and National Expansion - As of 2024, Shanxi Fenjiu has established a network of 4,553 distributors, with significant contributions from high-revenue distributors [8][10] - The company reported a sales revenue of 13.5 billion yuan in Shanxi, up 11.72%, while provincial sales reached 22.374 billion yuan, a 13.81% increase, indicating a successful national market penetration [10] Marketing and Brand Value - The company’s marketing expenses for 2024 were 3.726 billion yuan, with a marketing efficiency ratio of 10.35%, reflecting effective digital marketing strategies [10] - Shanxi Fenjiu ranked first in brand value growth among liquor companies, with a 24.4% increase, highlighting the effectiveness of its marketing strategies [10]
20只白酒股上涨 贵州茅台1427.74元/股收盘
Bei Jing Shang Bao· 2025-08-05 10:16
Core Viewpoint - The liquor industry is experiencing a rapid bottoming out, with leading companies likely to seize opportunities for market expansion as consumer demand gradually improves [1] Industry Summary - On August 5, the three major indices collectively rose, with the Shanghai Composite Index closing at 3617.60 points, up 0.96% [1] - The liquor sector closed at 2199.30 points, increasing by 0.93%, with 20 liquor stocks rising [1] - Notable individual stock performances include: - Kweichow Moutai closing at 1427.74 CNY per share, up 0.62% [1] - Wuliangye closing at 121.95 CNY per share, up 0.85% [1] - Luzhou Laojiao closing at 127.01 CNY per share, up 2.39% [1] - Yanghe Brewery closing at 68.76 CNY per share, up 1.10% [1] - Shanxi Fenjiu closing at 181.29 CNY per share, up 1.73% [1] Company Summary - CITIC Securities research report indicates that leading liquor companies are actively adjusting their channel structures to enhance market development capabilities [1] - If consumer demand gradually warms up, these leading liquor companies that have made proactive adjustments are expected to enjoy more growth opportunities [1]
白酒板块8月5日涨0.9%,*ST岩石领涨,主力资金净流入6亿元
从资金流向上来看,当日白酒板块主力资金净流入6.0亿元,游资资金净流出3.58亿元,散户资金净流出 2.42亿元。白酒板块个股资金流向见下表: 证券之星消息,8月5日白酒板块较上一交易日上涨0.9%,*ST岩石领涨。当日上证指数报收于3617.6,上 涨0.96%。深证成指报收于11106.96,上涨0.59%。白酒板块个股涨跌见下表: | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 600696 | *ST岩石 | 6.33 | 4.98% | 7.04万 | | 4386.47万 | | 000596 | 古井贡酒 | 140.01 | 2.88% | 3.44万 | | 4.77亿 | | 000568 | 泸州老窖 | 127.01 | 2.39% | 9.42万 | | 11.89 乙 | | 600809 | 山西汾酒 | 181.29 | 1.73% | 6.60万 | | 11.91亿 | | 002304 | 洋河股份 | 68.76 | 1.10% | 4.5 ...