吴晓波频道
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药品集采不再锚定最低价,劳动力失业率连续4月下降 | 财经日日评
吴晓波频道· 2025-07-17 15:39
Group 1: Healthcare and Insurance - The 2024 resident medical insurance surplus reached 51.942 billion RMB, an increase of over 40 billion RMB compared to the previous year, despite a decline in the number of insured individuals [1] - The total expenditure growth rate of the medical insurance fund has decreased to 5.5%, down from 14.7% in 2023 [1] - The total number of cross-regional medical visits in 2024 was 397 million, a 63.2% increase year-on-year, with total expenses amounting to 786.774 billion RMB, up 10.6% [1] Group 2: Employment and Labor Market - The unemployment rate for urban labor aged 16-24 was 14.5% in June, a decrease of 0.4 percentage points from the previous month, marking four consecutive months of decline [3] - The overall urban survey unemployment rate averaged 5.2% in the first half of the year, with June's rate at 5.0% [3] - The unemployment rate for the 30-59 age group increased slightly, indicating challenges for middle-aged workers in finding new employment [4] Group 3: Pharmaceutical Industry - The 11th batch of national drug procurement has been initiated, with significant changes including the removal of the "lowest price" benchmark and increased quality supervision [5] - The new procurement rules aim to balance the interests of pharmaceutical companies and patients, ensuring that drug prices remain reasonable while maintaining quality [7] - The focus on clinical usage and transparency in procurement processes is expected to enhance the effectiveness of drug procurement [7] Group 4: European Union Budget - The European Commission proposed a new budget of 2 trillion euros for 2028-2034, significantly higher than the current budget of 1.21 trillion euros, focusing on defense, economic competitiveness, and agricultural subsidy reforms [8] - The proposal faces opposition from key member states like Germany and France, which may hinder its approval [9] Group 5: E-commerce and Delivery Services - Douyin has adjusted its food delivery business model from open access to targeted invitations, focusing on quality merchants [10] - The introduction of the AI product "Tanfang" aims to enhance user experience by providing a comprehensive service from restaurant discovery to order placement [10] - Douyin's strategy appears to be a shift towards differentiated competition rather than engaging in aggressive subsidies [11] Group 6: Securities Industry - The number of securities practitioners in China has decreased by 7,268 to 329,100, marking a net reduction of 25,000 over the past two years [12] - Factors contributing to this decline include reduced IPO activity, lower brokerage commissions, and the digital transformation of securities firms [13] - The demand for talent in the securities industry is shifting, with a growing emphasis on research capabilities and the potential for AI to replace certain roles [14] Group 7: Foreign Investment Trends - South Korean investors have made over 5.4 billion USD in transactions in China's stock markets this year, making it the second-largest overseas investment destination for them [15] - The focus of Korean investments is primarily on Hong Kong stocks, with significant net purchases in companies like Xiaomi and BYD [15] - Despite a general interest in the Chinese market, the actual engagement from foreign investors remains largely speculative rather than long-term [16] Group 8: Stock Market Performance - On July 17, the stock market experienced a rally, with the Shanghai Composite Index rising by 0.37% and the ChiNext Index increasing by 1.76% [17] - The market saw active trading with a total turnover of 1.54 trillion RMB, indicating a robust trading environment [17] - Various sectors, including AI hardware and military stocks, showed strong performance, while real estate and banking sectors lagged [18]
黄仁勋换上了唐装
吴晓波频道· 2025-07-16 16:07
Core Viewpoint - The article discusses the strategic moves of NVIDIA and its CEO Jensen Huang in response to the evolving AI market in China, highlighting the importance of the Chinese market for NVIDIA despite U.S. export restrictions and competition from domestic companies [1][2][3]. Group 1: NVIDIA's Market Strategy - Jensen Huang has made multiple trips to China, emphasizing the significance of the Chinese AI market for U.S. companies [2][4]. - NVIDIA has received U.S. government approval to export its H20 chip to China, which is a modified version of its A800/H800 chips, with significantly reduced performance [7][8]. - Following the announcement of the export approval, NVIDIA's market value surged by over 1.16 trillion yuan, solidifying its position as the world's most valuable company [8]. Group 2: Challenges and Competition - Despite a significant reduction in market share in China, the country still accounted for 13% of NVIDIA's sales in the last fiscal year [16]. - Huang acknowledged that Chinese companies are rapidly advancing in AI applications, which poses a threat to NVIDIA's market dominance [17][20]. - The U.S. government's restrictions have led to substantial losses for NVIDIA, including a $5.5 billion inventory write-down due to the ban on the H20 chip, which was expected to generate $12 billion to $15 billion in revenue [24][25]. Group 3: Domestic Competitors - Chinese companies like Huawei are rapidly developing competitive AI chips, with Huawei's Cloud Matrix 384 reportedly outperforming NVIDIA's offerings [33][36]. - The domestic AI chip market is growing, with local companies capturing a significant share, as evidenced by Huawei's Ascend chips achieving a 24.8% market share in China [36]. - The increasing use of domestic chips in AI applications is reshaping the competitive landscape, with reports indicating that over 30% of AI model training is now done using domestic chips [38][43]. Group 4: Future Outlook - NVIDIA is reportedly preparing to launch a new AI chip based on the Blackwell architecture, priced significantly lower than the H20, to maintain its foothold in the Chinese market [47][48]. - The new chip's design reflects NVIDIA's attempts to comply with U.S. export regulations while still providing a viable product for Chinese customers [52][53]. - Huang's ongoing efforts to engage with U.S. officials suggest a strategic push to navigate the complex regulatory environment and secure NVIDIA's position in the Chinese market [57][65].
美国6月CPI上涨2.7%,中国二季度手机出货量下降 | 财经日日评
吴晓波频道· 2025-07-16 16:07
Group 1: Economic Indicators - The U.S. June CPI rose by 2.7% year-on-year, the highest since February, slightly exceeding expectations of 2.6% and up from 2.4% in the previous month [1] - Core CPI for June increased by 2.9% year-on-year, meeting expectations but slightly higher than the previous value of 2.8% [1] - The probability of a 25 basis point rate cut by the Federal Reserve in September is estimated at 62%, with expectations of nearly two cuts by the end of the year [1] Group 2: Smartphone Market in China - In Q2 2025, China's smartphone market shipments declined by 4% year-on-year, ending six consecutive quarters of growth, with total shipments at 69 million units [3] - Huawei regained the top position with 12.5 million units shipped, holding an 18.1% market share, while other major brands like Vivo, OPPO, and Apple saw declines in shipments [3][4] - The decline in shipments is attributed to cautious market sentiment and the end of government subsidies, leading manufacturers to reduce inventory pressure [4] Group 3: Local Asset Management Companies - The Financial Regulatory Bureau released new regulations for local asset management companies (AMCs) to clarify business scope and improve risk management [5][6] - The regulations aim to prevent AMCs from engaging in activities that could increase financial risks, such as facilitating new hidden debts [7] - The focus is on ensuring AMCs serve local economies effectively while adhering to defined operational boundaries [6][7] Group 4: Geely's Acquisition of Zeekr - Geely announced the acquisition of all remaining shares of Zeekr, with a total cash consideration of approximately $2.399 billion [8] - Zeekr is projected to achieve revenues of 75.913 billion yuan in 2024, a 46.9% increase year-on-year, while its net loss is expected to narrow by 29.9% [8] - The acquisition is part of Geely's strategy to consolidate its electric vehicle brands and reduce internal competition [9] Group 5: Apple’s Foldable iPhone Development - Apple has decided to use Samsung's display technology for its first foldable iPhone, moving away from in-house development due to slow progress [10][11] - The foldable iPhone is expected to enter production by late 2025, with Samsung providing the core display components [10] - This shift reflects Apple's cautious approach to emerging technologies and the need to maintain its competitive edge in the market [11] Group 6: Sam's Club Brand Strategy - Sam's Club has introduced mainstream brands like Haoliyou and Weilong, causing dissatisfaction among members who expect unique product offerings [12][13] - The expansion of Sam's Club is projected to increase the number of stores significantly, with sales exceeding 5 billion USD in some locations [13] - Consumer reactions indicate that even with branding adjustments, acceptance of mainstream products may take time, challenging Sam's Club's brand positioning [14] Group 7: A-Share Market Trends - As of June 2025, the total number of A-share investors surpassed 240 million, with a significant increase in individual investors [15] - The market is transitioning towards a more mature structure, with a decline in individual investor holdings and an increase in institutional participation [16] - Recent market activity shows a lack of clear trends, with various sectors experiencing mixed performance amid ongoing adjustments [17][18]
世界银行经济展望:全球经济驶入异常颠簸的水域 | 每天听见吴晓波
吴晓波频道· 2025-07-16 08:41
Core Viewpoint - The global economy is entering a period of significant turbulence, with a consensus among economists that the outlook for the next six months to a year is increasingly pessimistic [3][5]. Economic Forecasts - The World Bank has revised its global economic growth forecast for 2025 from 2.7% to 2.3%, indicating that the 2020s may become the worst-performing decade since the 1960s [4][5]. - The growth expectations for major economies have also been downgraded, with the U.S. forecast reduced by 0.9 percentage points to 1.4%, and the Eurozone and Japan both adjusted to 0.7% [5]. China's Economic Outlook - The World Bank maintains China's growth forecast at 4.5%, but the country faces severe internal and external challenges due to trade wars and weak domestic demand [6]. Impact on Developing Economies - The slowdown in major economies like China, the U.S., and Europe is expected to have significant negative spillover effects on other economies, particularly developing nations [7]. - Developing economies, especially outside Asia, are increasingly becoming "no-growth zones," with their growth rates declining from an average of 6% in the 2000s to below 4% in the 2020s [8][9]. Trade and Investment Trends - Global trade growth has sharply declined, with projections for this year at only 1.8%, down from 5.1% in the 2000s, largely due to rising trade policy uncertainties [9]. - Foreign direct investment in developing economies has fallen to less than half of its peak levels in 2008, contributing to ongoing economic stagnation [10]. Fiscal Challenges - Developing economies are facing significant fiscal challenges, with an average fiscal deficit rate of nearly 6% since 2020, the highest this century, and interest payments consuming one-third of the deficit [11]. - Over half of low-income countries are now in high-risk debt situations, exacerbated by increased trade barriers and political uncertainties [12]. Global Economic Dynamics - The past half-century has seen positive forces driving globalization and economic growth, lifting over 1 billion people out of extreme poverty. However, current trends indicate a reversal of these forces, leading to uncertainty and potential economic regression [12].
中企出海现状:40%为制造出海,77%团队不足百人
吴晓波频道· 2025-07-16 00:24
Core Viewpoint - The report highlights that while Chinese companies are rapidly expanding their overseas operations, there is a significant talent gap that needs to be addressed for sustainable growth [3][4]. Group 1: Current Status of Overseas Expansion - Chinese companies have transitioned from "testing the waters" to "deeply investing" in overseas markets over the past five years [6]. - Manufacturing remains the dominant sector for overseas expansion, accounting for 40% of companies, with over 76% focusing on Southeast Asia as their primary market [8]. - More than half of the companies expect overseas revenue to constitute over 40% of their total revenue in the 2024 fiscal year, with 34% relying on overseas markets for over 60% of their revenue [9]. - 36% of companies report an annual growth rate of over 20% in overseas revenue, indicating that overseas business is becoming a core growth engine [10]. - The strategic mindset of companies is shifting from short-term order-driven approaches to long-term brand and system building [13]. Group 2: Business Models for Overseas Operations - 57% of companies have registered overseas entities, while 41% have established marketing networks, indicating a preference for "light asset, trial" strategies [17]. - 24% of companies have formed joint ventures abroad, and 20% have set up overseas production bases, reflecting a shift towards deeper strategic investments [17]. - In the next three years, 52% of companies plan to invest over 20 million yuan, with 12% planning to invest over 500 million yuan, indicating an aggressive expansion pace [18]. Group 3: Talent Management Status - The overseas teams of companies are generally small, with 77% having fewer than 100 employees, and 47% having fewer than 50, indicating a weak operational foundation [22]. - 73% of companies send expatriate middle and senior management, while 68% prefer to hire local talent for sales and frontline teams, highlighting a mixed management approach [25][26]. - 70% of companies identify value differences as a major barrier to collaboration, and only 9% rate their team collaboration efficiency as "high" [28]. Group 4: Talent Development Challenges - 59% of companies report difficulties in recruitment due to long hiring cycles, and 53% find a mismatch between foreign talent capabilities and needs [44]. - 71% of companies have an annual talent development budget of less than 500,000 yuan, indicating insufficient investment in talent development [46]. - 34% of companies acknowledge a lack of experience in talent development, leading to a stagnation in talent cultivation despite expanding overseas operations [49]. Group 5: Future Talent Competition - The competition for overseas expansion is shifting from product and market focus to organizational capability and talent [51]. - In the next five years, the competition will transition from "grabbing markets and competing on price" to "competing on organization and talent" [52]. - Companies must build a talent system that supports global development, focusing on three core groups: overseas operational leaders, local middle management, and global vision leaders [54].
一场相隔十年的高规格会议
吴晓波频道· 2025-07-16 00:24
Core Viewpoint - The article emphasizes that stimulating the real estate market requires systematic and holistic planning rather than short-term policies [2][32]. Group 1: Current Market Situation - In the first half of the year, the economy grew by 5.3%, but the real estate market showed a different trend, with new home prices continuing to decline [2]. - In June, the average home price in 70 cities fell by 0.3% month-on-month and 3.7% year-on-year, with most first-tier cities experiencing price drops [5]. - The decline in second-hand home prices has also intensified, with first-tier cities down 0.7% and second- and third-tier cities down 0.6% month-on-month [5]. Group 2: Government Response and Meetings - A high-level meeting was anticipated to discuss revitalizing the real estate sector, coinciding with the release of economic data [9]. - The recent urban work conference, held earlier than expected, aims to summarize past achievements and plan for the next five to ten years of urban development [13]. - The focus of the meeting shifted from "de-stocking" to ensuring urban development transitions from "incremental expansion" to "stock quality improvement" [14]. Group 3: Urban Development Focus - The meeting highlighted two main directions: developing "good cities" from a livelihood perspective and optimizing supply-demand relationships in urban development [15]. - Concepts such as "people's city," "resilient city," and "livable city" were reiterated, indicating a focus on improving urban living conditions [16]. Group 4: Old and New Housing - Old residential areas have suffered significant price declines, with some first-tier cities seeing drops of 30% to 35% [19]. - The article discusses the potential for value appreciation through renovation or redevelopment of old properties, emphasizing the importance of urban renewal [21]. - The "self-renovation" model is gaining attention, exemplified by successful projects like the Zhejiang Gongshang New Village, which achieved significant price increases through community-led initiatives [22][24]. Group 5: Definition of "Good Housing" - The term "good housing" has been included in government reports, defined by four criteria: quality construction, good design, effective property management, and economic benefits [26]. - The exploration of a "new model" for real estate development includes increasing the supply of rental housing for young people and encouraging high-net-worth individuals to invest in quality properties [27]. Group 6: Conclusion on Urban Renewal - The article concludes that true urban renewal involves cultural preservation and innovation rather than superficial improvements [35]. - The importance of integrating cultural value into urban planning is highlighted, as seen in successful examples from both China and abroad [34][36].
上半年GDP增长5.3%,英伟达将恢复销售中国版芯片 | 财经日日评
吴晓波频道· 2025-07-16 00:24
Economic Growth - China's GDP grew by 5.3% year-on-year in the first half of 2025, with the primary, secondary, and tertiary industries increasing by 3.7%, 5.3%, and 5.5% respectively [1] - Industrial output increased by 6.4%, while service sector output rose by 5.5% [1] - Retail sales totaled 245,458 billion yuan, up 5% year-on-year, with fixed asset investment growing by 2.8% [1] Consumer Market - Retail sales in June reached 42,287 billion yuan, growing by 4.8%, with a year-to-date growth of 5.0% [3] - The contribution of consumption to GDP growth was 52%, highlighting the importance of domestic demand [3] - The "old-for-new" policy has positively impacted retail sales, particularly in home appliances and furniture [3] Real Estate Sector - Real estate development investment fell by 11.2% in the first half of the year, with residential investment down by 10.4% [5] - New housing sales decreased by 3.5%, indicating ongoing challenges in the real estate market [5] - The decline in prices is slowing, but sales and investment remain under pressure [6] Technology and AI - Nvidia has received approval to resume sales of its H20 chip to China, which is designed to comply with U.S. export restrictions [7] - The H20 chip is a modified version aimed at the Chinese market, but it has limitations in performance compared to higher-end models [7] - The ongoing U.S. restrictions may accelerate the shift towards domestic alternatives in China's tech sector [8] Autonomous Vehicles - CATL has partnered with T3 Mobility to advance the development of Robotaxi services, utilizing its advanced battery technology [9] - The collaboration aims to streamline the manufacturing and operational processes for autonomous vehicles [9] - Despite the growing interest in Robotaxi, profitability remains uncertain due to high initial costs and safety concerns [10] Internet Content Creation - Shanghai has introduced measures to support high-quality internet content creation, including financial incentives for creators [11] - The initiative aims to enhance the city's appeal as a hub for content creators and improve the local digital ecosystem [12] Financial Risks - Multiple cities have issued warnings about the risks associated with stablecoin scams, highlighting the need for caution among investors [13][14]
人民币“保7争6”?
吴晓波频道· 2025-07-15 00:17
Core Viewpoint - The article discusses the anticipated appreciation of the Chinese yuan against the US dollar, with predictions from major financial institutions indicating a potential rise to 7.0 in the next 12 months and further to 6.7 by the end of 2026 [1][7]. Group 1: Factors Influencing Yuan Appreciation - The People's Bank of China emphasizes that it does not seek to gain international competitive advantage through currency depreciation, indicating a commitment to market-driven exchange rates [2][3]. - Since April, the yuan has appreciated approximately 1.4% against the dollar, surpassing the 7.15 mark, the highest since November of the previous year [4][17]. - Market sentiment has shifted positively, with institutions like Deutsche Bank and Morgan Stanley raising their growth forecasts for the Chinese economy and becoming bullish on the yuan [6][7]. Group 2: Economic and Market Dynamics - The exchange rate is fundamentally determined by supply and demand; a stronger outlook for the yuan leads to increased demand for it [9][10]. - The interest rate differential between China and the US plays a significant role; currently, Chinese banks offer about 0.95% for one-year deposits, while US banks offer over 3%, making holding dollars more attractive [11][12]. - A narrowing interest rate gap between China and the US could enhance the attractiveness of the yuan, leading to its appreciation [13][20]. Group 3: Impact of Global Events - The US-China trade tensions and the recent decline in the US dollar index, which has dropped nearly 11 points over six months, have contributed to the weakening of the dollar [18][20]. - Expectations of potential interest rate cuts by the Federal Reserve have also influenced the market, making the dollar less appealing [20][48]. - The ongoing trade negotiations between the US and China, despite challenges, have provided a supportive backdrop for the yuan's strength [24][26]. Group 4: Challenges for Export Enterprises - The appreciation of the yuan poses challenges for export enterprises, as it reduces the amount of yuan received from dollar-denominated sales, potentially impacting profit margins significantly [30][31]. - Exporters may struggle to adjust prices quickly due to long contract cycles, leading to potential losses if the yuan appreciates rapidly [32][34]. - The rising yuan could diminish the price competitiveness of Chinese products in international markets, increasing export pressures [34][36]. Group 5: Long-term Outlook and Strategic Adjustments - Analysts suggest that the yuan's appreciation may have a lagging effect on exports, providing time for companies to adapt [39]. - The shift towards higher-value exports, particularly in technology and capital-intensive goods, may mitigate some negative impacts of currency appreciation [40][41]. - Companies are encouraged to explore new markets and enhance product competitiveness to navigate the challenges posed by currency fluctuations [50][56].
上半年出口同比增长7.2%,年内第四只基金发行失败 | 财经日日评
吴晓波频道· 2025-07-15 00:17
Group 1: Trade and Economic Performance - In the first half of the year, China's goods trade exports increased by 7.2% year-on-year, with total exports reaching 13 trillion yuan and imports at 8.79 trillion yuan, a decline of 2.7% [1] - The trade scale showed stable growth, with a diverse trading network and a shift towards higher-quality exports, particularly in electromechanical products, which accounted for 60% of total exports [1][2] - Domestic demand growth has been slow, and while exports have outperformed imports, this trend may reverse in the second half of the year due to potential impacts from U.S. trade agreements with Southeast Asian countries [2] Group 2: Financial Data and Monetary Policy - The social financing scale increased by 22.83 trillion yuan in the first half of the year, with a notable rise in RMB loans and deposits [3] - The People's Bank of China has emphasized a supportive monetary policy, although the implementation of total monetary policy has been slow, focusing more on structural tools [4] - Market expectations for further interest rate cuts or reserve requirement ratio reductions are low as the financial landscape stabilizes [4] Group 3: Robotics Industry Developments - Shanghai Zhiyuan and Hangzhou Yushu Technology won a significant contract worth 1.24 billion yuan for humanoid robot manufacturing, marking a milestone in the commercialization of humanoid robots in China [7] - The humanoid robot market is projected to reach nearly 38 billion yuan by 2030, with sales expected to grow significantly [7][8] - The large-scale production of humanoid robots is anticipated to reduce unit costs and enhance their capabilities through real-world data feedback [8] Group 4: E-commerce and Delivery Market Competition - A renewed competition in the food delivery market has led to significant promotional activities, with Meituan and JD.com launching aggressive discount campaigns [9] - The market for instant retail is projected to grow substantially, but current investments may be seen as overly aggressive if market expectations are not met [9][10] - The ongoing competition among major internet companies is more about defending existing market shares rather than expanding into new markets [10] Group 5: Luxury Goods Market Trends - Singapore has retained its position as the most expensive city for luxury goods consumption for the third consecutive year, with London and Monaco following [11] - The global luxury market is facing challenges due to economic uncertainties, with a notable decline in high-end consumer confidence [12][13] - Changes in consumer behavior and the impact of tax policies have diminished the appeal of traditional luxury markets like Hong Kong and Shanghai [12][13] Group 6: Fund Market Dynamics - The year has seen the failure of four public fund issuances, with a notable number being bond funds, reflecting challenges faced by smaller fund management companies [14][15] - The bond market has shifted from a booming phase to a more differentiated structure, increasing competition among fund managers [15]
真维斯、达芙妮、骆驼们卷土重来
吴晓波频道· 2025-07-13 15:45
Core Viewpoint - The article discusses the resurgence of once-popular brands in the fashion industry, highlighting their strategies for adaptation and transformation in response to changing consumer preferences and market dynamics [1][2][3]. Group 1: Brand Resurgence - Many once-familiar brands have shown remarkable performance in recent years, with Daphne leading the women's shoe sales on Douyin, and brands like Meisibangwei and True Vivus experiencing significant online sales growth [5][6]. - Brands such as Camel and others are beginning to show signs of recovery despite undergoing painful transformations [6]. Group 2: Transformation Strategies - The article categorizes the transformation strategies of these brands into four types: Dolphin, Belt Fish, Octopus, and Flounder, each representing different approaches to adaptation [8]. - Dolphin-type brands actively explore new fields and shed their old images, exemplified by Camel's shift to outdoor apparel and collaborations with young influencers [8][9]. - Belt Fish-type brands focus on downsizing and outsourcing production, as seen with Daphne and Huili, which have reduced their physical stores significantly while enhancing brand management [9][11]. - Octopus-type brands, like Meisibangwei, aim to expand their reach by reopening stores in lower-tier markets while leveraging online promotions to drive foot traffic [11][12]. - Flounder-type brands, such as Bannilu and True Vivus, maintain a low profile, focusing on existing operations without aggressive expansion or contraction [12]. Group 3: Embracing E-commerce - The brands have recognized the necessity of embracing e-commerce to compete effectively, leveraging their established brand recognition to drive online sales [15]. - True Vivus has amassed 5 million followers on Taobao, with e-commerce sales accounting for over 80% of its revenue, while Daphne has developed a robust live-streaming strategy [16][18]. Group 4: Supply Chain and Product Innovation - Brands are investing in digital technologies and AI tools to enhance their supply chain efficiency, reducing design cycles and improving inventory turnover [18][21]. - Belle has successfully shortened its design cycle from 45 days to 15 days and has implemented a custom shoe service based on user data, increasing the price point of its products [18][20]. Group 5: Market Positioning and Consumer Engagement - The brands are focusing on creating premium experiences in flagship stores, which can generate significantly higher average transaction values compared to regular stores [21][22]. - In lower-tier markets, the strategies differ, with Belt Fish brands outsourcing production, which may dilute brand identity, while Octopus brands face challenges in maintaining consumer engagement [24][25]. Group 6: Future Outlook - The article suggests that the next phase of industry evolution is approaching, driven by improved logistics and changing consumer behaviors, particularly with the rise of instant retail [26][35]. - Brands must address supply chain weaknesses and re-establish connections with consumers to avoid fading into obscurity, emphasizing the importance of adapting to new market realities [37].