Investment Rating - The industry rating is "Outperform the Market," indicating that the overall return of the industry is expected to exceed the market benchmark index by more than 5% in the next 6 months [12]. Core Insights - "鹅鸭杀" (Goose Duck Kill) has become a phenomenon in the gaming industry, particularly on the Steam platform, gaining immense popularity in China due to the influence of top gaming streamers [2][3]. - The mobile version of "鹅鸭杀," co-published by Kingsoft and Huya, saw over 5 million new registered users within 24 hours of its public launch on January 7, and surpassed 10 million new users within 6 days [3]. - The game features over 30 different roles, enhancing its gameplay beyond traditional social deduction games like Werewolf, allowing up to 16 players to participate simultaneously [4]. - The mobile version has optimized network access and connection delays, addressing issues faced by the Steam version, and introduced innovative gameplay modes to enhance user experience [5]. Company Recommendations - The report suggests focusing on several gaming companies, including Kingsoft, 37 Interactive Entertainment, Kying Network, Shenzhou Taiyue, Giant Network, G-bits, Perfect World, Yaoji Technology, and Zhangqu Technology, as potential investment opportunities in the gaming sector [5].

行 业 研 究 传媒 2026 年 01 月 15 日 AI 漫剧：逐步走向精品化时代 投资要点： 25 年 AI 漫剧爆发增长，精品化成为竞争关键。 2025 年，抖音端漫剧全年的累计播放量超过 757.72 亿。巨量引擎 数据显示，2025 年上半年投流日耗刚破 400 万，增长高达 568%，10 月突破千万，12 月突破 2000 万。 行 业 动 态 跟 踪 但行业初期便"头部效应"明显。从漫剧的年度累计播放量分布 来看，在超过 3 万部的剧目统计样本中：全年累计播放量不足百万的 漫剧达到 30042 部，占比约为 80%；播放量过亿的漫剧数约 69 部，其 中仅有 1 部突破 5 亿播放，占比约为 0.18%。 女性市场仍有空间。 根据短剧自习室，从话题标签全年累计播放量来看，"架空玄幻" 标签排名第一，累计播放量为 118.73 亿；第二名"逆袭"播放量约 97.15 亿；"奇幻"标签排在第三，播放量超过 69.45 亿。 但女频数量相对较少，2025 年 TOP100 的漫剧中仅有 6 部女频， 但"甜宠"标签仍有超 28 亿播放。女频内容较少但数据仍然不错，或 表明女性市场仍有空间，不少女频 ...

华福证券 宏 观 研 究 2026 年出口会继续强吗？ ——12 月进出口数据解读 投资要点： 宏 观 点 评 12 月我国出口同比增速录得 6.6%，较上月增速上升 0.7 个百分点，两 年年均增速上升，环比增速高于近 5 年中位数，主因是电子产业链和机电、 高新技术产品出口增速上升、拉动较强。从国别上，对周边地区出口大增， 其他地区出口增速下滑为主。从品类上，汽车出口继续高增，电子产业受 益于基数走低出口走强。进口增速大幅上升，环比增速高于近 5 年同期均 值，主因能源进口上升、电子类产品进口增速较高，从欧盟进口大幅增加， 从拉美进口保持较高增速，飞机订单节奏导致机械类进口转负。 出口后续怎么看？全年出口平稳收官，净出口持续支撑经济。往后看， 低基数下 1-2 月出口增速有望维持较高，2026 年出口有望维持韧性，增速 中枢或小幅下降。1-2 月基数走低影响下，出口有望维持较高。"对等关税" 导致 2025 年 4 月起对美出口同比大幅下滑，2026 年 4 月后对美出口降幅 有望收窄缓和对整体出口的拖累；近期中欧就对我国向出口商提供对欧盟 出口纯电动汽车"关于价格承诺的通用指导"达成一致，预计对我国对欧 ...

传媒 2026 年 01 月 14 日 AI Agent 的 C 端新标杆：Claude Skills 投资要点： 行 业 研 究 一、Anthropic 再发 Agent 新开放标准：Claude Skills 行 业 动 态 跟 踪 2025 年 10 月 16 日，Anthropic 官网宣布推出 Claude Skills 功能， 是一种通过文件夹结构赋予 AI Agent 专业能力的创新方式。2025 年 12 月 18 日，Anthropic 将 Agent Skills 规范发布至 agentskills.io，使其 成为跨平台可移植的开放标准。微软已在 VS Code 和 GitHub 中采纳该 标准，Cursor、Goose、Amp 等主流编程 Agent 也已支持。Anthropic 在 GitHub 上的 Skills 仓库星标数已接近 4 万，社区创建和分享的 skills 数以万计。 二、Skills 搭建个性化复杂工作流，让 Agent 真正可得。 产品层面，Claude Skills 已展现出覆盖办公、设计、开发、企业 协作等场景的强大能力。 文档处理方面，Skills 可自动生 ...

行 业 研 究 传媒 2026 年 01 月 14 日 AI Agent 的 C 端新标杆：Claude Skills 投资要点： 一、Anthropic 再发 Agent 新开放标准：Claude Skills 行 业 动 态 跟 踪 2025 年 10 月 16 日，Anthropic 官网宣布推出 Claude Skills 功能， 是一种通过文件夹结构赋予 AI Agent 专业能力的创新方式。2025 年 12 月 18 日，Anthropic 将 Agent Skills 规范发布至 agentskills.io，使其 成为跨平台可移植的开放标准。微软已在 VS Code 和 GitHub 中采纳该 标准，Cursor、Goose、Amp 等主流编程 Agent 也已支持。Anthropic 在 GitHub 上的 Skills 仓库星标数已接近 4 万，社区创建和分享的 skills 数以万计。 二、Skills 搭建个性化复杂工作流，让 Agent 真正可得。 产品层面，Claude Skills 已展现出覆盖办公、设计、开发、企业 协作等场景的强大能力。 文档处理方面，Skills 可自动生 ...

Core Insights - The report highlights the emergence of right-side trends in various sectors, including online gaming, Kuaishou platform, and GEO, indicating potential investment opportunities [3][10] - It also identifies sectors showing signs of bottoming out, particularly blood products, suggesting a stabilization in these areas [3][16] Thematic Analysis Outputs Right-Side Trends - Newly identified right-side trend sectors include: - Online gaming index with a 5-day increase of 11% and a year-to-date (YTD) increase of 12% [10] - Kuaishou platform index showing a 5-day increase of 20% and a YTD increase of 21% [10] - GEO index with a remarkable 5-day increase of 35% and a YTD increase of 36% [10] Bottoming Out - The blood products index has shown a 5-day increase of 2% and a YTD increase of 5%, indicating a potential recovery phase [16] - Other sectors showing signs of bottoming out include: - Pig industry index with a 5-day decrease of 1% and a YTD increase of 1% [16] - Express delivery index with a 5-day increase of 0% and a YTD increase of 1% [16] Right-Side Breakthrough Opportunities - Various indices have been identified as right-side breakthroughs, including: - Financial technology index with a 5-day increase of 3% and a YTD increase of 13% [8] - E-SIM card index with a 5-day increase of 8% and a YTD increase of 15% [8] - AIGC index with a 5-day increase of 16% and a YTD increase of 24% [8] Bottom Reversal Opportunities - Indices showing potential for bottom reversal include: - Methanol index with a 5-day increase of 1% and a YTD increase of 4% [20] - Eye medical index with a 5-day increase of 2% and a YTD increase of 6% [20] - Industrial software index with a 5-day increase of 14% and a YTD increase of 22% [20]

华福证券 宏 观 研 究 通胀上行压力不大 ——2025 年 12 月美国通胀数据点评 投资要点： 宏 核心 CPI 同比低位走平。12 月 CPI 同比持平至 2.7%，与预期一致； 核心 CPI 同比 2.6%，低于预期的 2.7%，继续处于 2021 年 4 月以来的最低 水平。环比 0.2%，也低于预期 0.3%。从分项同比上看，能源通胀继续走低 对冲食品项反弹，核心商品和核心服务均延续低位持平，整体分项数据也 大都保持平稳。 观 点 评 能源通胀走低。12 月 CPI 能源项同比增速继续降至 2.3%，较上月下行 1.9 个百分点。油价方面，下半年以来油价中枢延续稳步回落的趋势，逐步 向 60 美元附近靠拢，主要与目前原油市场大背景还是供给过剩有关。根据 EIA 的数据，2026 年进一步过剩至 226 万桶/日，指向 2026 年原油价格大 概率依旧承压，对应能源通胀继续在低位震荡，不会对整体 CPI 形成较大 的拉动。但需注意地缘政治局部升温（俄乌冲突、巴以冲突等）或驱动油 价短期波动率加剧。 汽车通胀继续下滑。12 月核心商品同比增速录得 1.4%，与上月持平。 本月新车和二手车同比增速均继续 ...

Investment Rating - The industry investment rating is "Outperform the Market," indicating that the overall return of the industry is expected to exceed the market benchmark index by more than 5% over the next 6 months [14]. Core Insights - GEO (Generative Engine Optimization) is a new method for enhancing the visibility of advertisements in AI models, with research showing that optimized content can increase visibility in AI-generated answers by 40% [3][4]. - The transition from traditional SEO (Search Engine Optimization) to GEO reflects a shift in focus from webpage ranking to content that is referenced and output by generative AI models [4]. - Different AI models have varying preferences for content, emphasizing authority, quality, and timeliness, which necessitates targeted content optimization for advertisers [5]. Summary by Sections Concept of GEO - GEO is defined as a method to enhance the likelihood of advertisements being selected by AI models for optimization [2]. Comparison of SEO and GEO - SEO focuses on webpage ranking in search engines, while GEO targets content visibility in generative AI outputs [4]. - The optimization methods differ, with SEO using keywords and backlinks, whereas GEO emphasizes the influence of AI-generated answers on decision-making [4]. AI Model Preferences - Various AI models prioritize different aspects of content, such as relevance, quality, and structure, which impacts how advertisers should approach content creation [5][6]. Representative Companies in GEO - Semrush, a traditional SEO service provider, is transitioning to GEO services, with projected revenue of $380 million in 2024 [6]. - Profound, a new player in the GEO space, focuses on AI-driven SEO and has raised $35 million in funding [6]. Investment Recommendations - The report suggests monitoring the transition of the AI advertising industry towards GEO optimization [7].

Core Insights - The report highlights the emergence of new investment themes, including AIGC index, photolithography, phosphor chemical industry, vehicle networking, and brain-computer interfaces, indicating a right-side breakout in these sectors [3][4] - It identifies trends in sectors such as intelligent AI, mobile payments, aluminum, and low-altitude economy, suggesting a right-side trend formation [3][4] - The report also notes stabilization at the bottom for industries like pig farming, insurance capital stakes, yellow wine, and innovative pharmaceuticals, indicating potential recovery [3][4] - Additionally, it points out bottom reversal opportunities in sectors like innovative pharmaceuticals, methanol, and industrial software, suggesting a shift in market dynamics [3][4] Right-Side Breakout Opportunities - New indices showing right-side breakout include cloud office index, big data index, and photolithography index, with respective 5-day gains of 8%, 10%, and 12% [8] - The phosphor chemical index has shown a 4% increase over 5 days, indicating a potential investment opportunity [8] - Other indices such as vehicle networking and brain-computer interface also show promising short-term performance [8] Right-Side Trend Opportunities - The report lists indices like intelligent AI and mobile payment with 5-day gains of 11% and 5% respectively, indicating a positive trend [10] - The aluminum industry index has shown a 15% increase over 20 days, suggesting strong momentum [10] - The low-altitude economy index has also demonstrated a 22% increase over 20 days, highlighting its growth potential [10] Bottom Stabilization Opportunities - The pig farming index has stabilized with a 1% gain over 5 days, indicating potential for recovery [14] - The insurance capital stake index has shown a similar trend with a 1% increase, suggesting investor confidence [14] - Other sectors like yellow wine and innovative pharmaceuticals also show signs of stabilization, with respective gains of 1% and 12% [14] Bottom Reversal Opportunities - The methanol index has shown a 6% increase over 5 days, indicating a potential reversal in market sentiment [18] - The industrial software index has demonstrated a 13% gain, suggesting a strong recovery signal [18] - The innovative pharmaceuticals index has also shown a 12% increase, indicating a positive shift in market dynamics [18]

Group 1 - The report emphasizes the construction of a high-dimensional macroeconomic factor system to analyze the impact of macroeconomic variables on asset prices and to predict future trends in broad market indices and industry profitability [2][8][9] - It identifies five dimensions of macroeconomic variables: economic prosperity, inflation, interest rates, inventory, and credit, to improve the stability of macroeconomic assessments [9] Group 2 - Current macroeconomic conditions indicate a weak recovery, with overall indicators dropping from 72% to 61%, and industrial output and GDP growth rates remaining flat [17][19] - The report highlights that while inflation remains low, liquidity conditions are stable, and credit indicators show signs of improvement, suggesting a gradual recovery in financing demand [19][20] Group 3 - A broad market timing strategy based on macroeconomic variables has achieved an annualized return of 16.2% from January 2012 to December 2025, outperforming the industry by 10.26% [3][30] - The dividend index timing strategy has yielded an annualized return of 10.78%, exceeding the industry benchmark by 8.42% during the same period [3][37] Group 4 - The style rotation strategy, constructed from macroeconomic variables, has produced an annualized return of 14.15%, outperforming equal-weighted style indices by 6.08% from September 2014 to December 2025 [3][50] - The report suggests maintaining a balanced allocation between dividend and value stocks, while being cautious with growth and performance stocks due to current macroeconomic conditions [23][60]